Ryan Fitzgerald Email & Phone Number

Supervised, mentored, and managed New Business and Agency New Business team members, fostering a collaborative and high-performing work environment. Successfully guided 5 team members to promotions within the organization.Navigated a substantial structural change with the introduction of MarTech services and pricing, resulting in a 300% growth in revenue compared to pre-MarTech levels.Strategically grew client portfolio by creating referral agreements with 125+ agencies, publishers, and 3rd party technology partnerships, accounting for 11% of new business opportunities in 2023.Achieved year-over-year growth of 18% through strategic business initiatives and continuous improvement of sales processes.

Identified and analyzed key market trends to develop and implement sales plans that drove revenue growth and profitability, leading to a year-over-year growth of 210% in New Business and Agency New Business contribution. Created and updated the New Business Team's processes, including email cadences, improved reporting using Salesforce and Sales Loft, project management utilizing Asana, training in the consultative sales approach using internal and external resources, and enhancement of positioning and a value-add sales approach.Collaborated effectively with Marketing and CS leadership to ensure full visibility of the customer journey from first marketing contact through to an enjoyable and profitable onboarding experience.Conducted outbound sales efforts, including cold calling and prospecting, to present company offerings to potential advertisers, resulting in a personal contribution of +1 MM in eGP

Trained sales team on strategies to manage value messages, structure opportunities, and achieve deal closures, resulting in a lift in monthly launches of 125% in less than a calendar year.Increased yearly eGP contribution of new business team by 180% in 2020.Created the onboarding and training process for new New Business team members, resulting in a more concise and shorter training period, enabling new hires to contribute to fiscal goals within 4 weeks. This process acts as the foundation for all New Business new hires to date.Worked cross-department with Marketing to create collateral reflective of the messaging and value add that ShareASale brought to the market.

Barrington, Illinois, Us

At the Heart of our Philosophy: Ditch the Diet & Practice Body LOVEBe nice to you. Eat well and exercise because you love your body and want to take care of it, not because you hate it and wish it were different. That doesn’t mean you have to just accept the weight and health you have, but it does mean that you need to ditch the feelings of deprivation + failure that diets bring. You are the Expert of You.No one magic way to eat or live works for everyone. Celebrities, the health-nut chick in your office or Facebook group, and even research and reputable gurus contradict each other. You can draw inspiration from so many places , but you have to tune in to see what works for YOUR body. Ultimately only you will know what makes your body AND mind feel healthy. • Serve as a Chief Evangelist for Fitzgerald Nutrition, a nutrition firm that has offered next-in-class, evidenced-based, client-specific, functional nutrition training to more than 500 clients, across age, cultural, religious, social, and ethnic strata, throughout the United States, for over a decade. • Oversee FN’s multi-channel marketing strategy and campaigns (e.g., PPC, SEO, E-mail), calibrate its sales funnel to authentically drive conversion, and launched member portal that improved clients’ UX by integrating counsel, milestone achievement, and communications, under one dashboard. • Developed new analytics capabilities to enable ownership to seamlessly evaluate campaign performance, across platforms, better understand the LTV of clients on-boarded, and enhance retention.

Denver, Co, Us

Piloted digital marketing programs for over 25 flagship accounts , engaging in virtually every phase of eAccountable’s customer engagement lifecycle, accounting for over $10MM in net sales (FY 2018).Led a high-potential, under-performing online brand to realize revenue growth of 400% YOY within one year of involvement, through an articulated marketing expansion strategy utilizing the full suite of eAccountable's marketing services.Leveraged networking, prospecting, content creation, and client-specific sales presentations to grow the client base by 35% YOY, drive personal revenue growth by 38% YOY, achieve a 77% conversion rate on appointments set, and rank as the #1 revenue contributor company-wide (2016 – 2019).

Chicago, Il, Us

• Entrusted with overseeing the day-to-day operation of Blue Sky Creative, a Chicago-based, digital marketing agency, as its COO, including everything from working directly with CEO on business development to enhance top-line performance and new customer acquisition, to building marketing capabilities, designing new processes, and incubating ideas to cultivate a high-performing organizational culture.• Developed a growth system for Blue Sky’s Digital Design sales process, including an employee incentive program, which amplified the growth trajectory of Digital Design from 20% to 40% of overall company revenue.• Recognized by executive leadership team for introducing a process improvement that elevated creative output 22%, within the first 120 days of implementation, and in turn increased company net revenue by 14%.

• Selected by KeywordFirst as its Vice President of Business Development, responsible for everything from training unit on selling strategically and engaging in major customer acquisition (e.g., Inc. 500 organizations) for its SEM business lines, to fostering relationships with key partners that were essential to sustaining and increasing firm revenue.• Developed, created, and implemented a B2B sales process, which improved KeywordFirst’s frontline sales capabilities and enhanced topline performance, eclipsing FY 2014 and Q1 2015 sales targets by 120% and 200% to goal, respectively.• Prospected, negotiated, and established a client referral program with enterprise-level digital marketing firms, which tapped over 150 entities, across the United States, and contributed to 35% of the firm’s sales funnel.

Chicago, Il, Us

• On-boarded as Vice President of Business Development for a Chicago-based advertising technology firm, tasked with ensuring its robust and sustainable top-line revenue growth, including everything from on-boarding, training, and developing a team of 12 sales professionals, to overseeing its multi-channel marketing campaign lead generation (e.g., paid search, affiliate marketing, and search engine optimization).• Co-developed and managed an in-house debt settlement firm, and was recognized for cultivating and securing long-term relationships with the largest debt settlement companies in the United States, e.g., Freedom Debt Relief, National Debt Relief, Franklin Debt Relief and LexisNexis. • Leveraged integrated marketing strategy and solution-based, B2B, sales presentations (e.g., business cases, ROI analyses), among other initiatives, to eclipse sales goals in FY 2009, achieving 138% to goal.

• Led the sales operation of a regionally-respected, Chicago-based, medical devices enterprise, including everything from multi-channel marketing and CRM implementation, to purchase and sale agreement and SLA negotiation, generating more than $2 MM revenue (annually) and realizing revenue growth of 30% YOY.• Architected and was instrumental to the success of Lakefront Medical’s bed and stretcher repair arm, which, within one (1) year of implementation, accounted for 25% of the company’s revenue.• Created a sales framework that enabled select manufacturers to sell direct to users by making Lake Front Medical their affiliate, which almost doubled product base and drove revenue 20%.