Co-Founder, Director Of Growth & Marketing
Current
Irvine, Ca & Santiago, Chile
Led teams internally to grow revenue over 1000% by using industry-leading growth tactics: Facebook & Instagram ads, Google ads, YouTube ads, A/B testing and optimisation, landing pages, offer optimisation, headline copywriting, SEO on-site & off-site, Single-click checkout, Upsells, Shopify, Amazon, eBook writing, asset creation, content creation, film production, product photography, affiliate marketing and influencer/brand partnerships. Externally, I consulted, strategised and created campaigns for our clients in B2B, B2C and D2C sectors as well as service-based providers including: healthcare (dentists, physicians, surgeons, chiropractors, alternative medicine practitioners, aesthetics & plastic surgeons, optometrists, etc.), fitness (personal trainers, nutritionists, wellness coaches, athletes), events (wellness events, virtual events, conventions, wellness retreats), manufacturers (plastics, rotomoulding, medical devices) and many others. In designing campaigns my focus is to define the clients' goals, align their goals with their marketing and branding, help them find their voice and then scale. In many instances we maxed out their capabilities and had to define new goals that would allow for higher growth. These new goals have become the basis of my strategy and are what allow me to see into the clients' future to help them divide their marketing plan into phases. By taking a 3 Phase approach, I help clients grow in their current situation, create new revenue models for future iterations and help them to scale beyond what they had originally anticipated. I continue to utilise vetted professionals and contract workers and can apply these strategies to almost any industry.