- Developed a business case for implementing DTC functionality to the Contigo brand’s website by meeting with cross-functional teams, analyzing Power BI dashboards, utilizing PNL templates, and advising additional A&P to increase e-commerce revenue- Assisted with social calendar & influencer content review by ordering samples and tagging Amazon posts- Engaged in content capture activities by leading beverage silo render and Coleman packaging/lifestyle photoshoot projects to be used in packaging, social media content, and brand websitesSkills: Digital Marketing • E-commerce • CPG Marketing • Data Analysis

- Added products to the company website by gathering assets, copywriting and formulating product data into standardized templates on Excel, and importing product files via Sitefinity- Developed and published original content and graphics to LinkedIn, Twitter, and Facebook- Designed home page web banners, e-blast headers, digital and print magazine advertisements, and trade show graphics to fulfill vendor co-op and increase brand awareness- Updated KPI dashboard daily by running reports from an ERP system to get daily sales data as well as analyzing and pulling data from financial sales reporting software for company-wide viewingSkills: Social Media Marketing • Excel • Graphic Design • Sales Analysis