Category Analyst
Portland, Oregon Area
• Manage a team in a separate office where I direct the development and analysis of client requests on product trends, customer behavior, market development, and sales team performance• Developed reports, which accumulated to over 150+ billable hours of work and have been used by sales teams to track regional performance across the United States• Assist clients in planning meetings to address areas of growth and decline through KPIs, promotion evaluation, pricing strategies,and current category trends within markets and specific retailers• Design schematics that follow best-in-class aisle flows based on consumer behavior metrics and share of shelf measurements• Enhanced market analysis by building reports with new metrics to analyze volume decomposition, sales drivers, existing product growth, and new product innovation • Maintained knowledge of extensive datastorage systems such as Amazon's E-Commerce Vendor Portal, Nielsen Answers & Nitro, IRI Market Advantage & Xelerate, and many other buyer dynamic platforms analyzing cross-product trends, demographic facts, and 100,000+ rows of syndicated data on a daily basis• Researched new flavor trends that led to new product innovation for an national, billion dollar food manufacturer• Common Tools: Nielsen Nitro, Nielsen Planner, Spectra, Nielsen Answers on Demand, IRI Xelerate, IRI Advantage Pro, Advantage Solutions Proprietary Software, Microsoft Office, Experian/Simmons, IRI Shopper Sights, IRI Unify, IRI CSIA, Beginner Macros