Ryan Mccrary

Ryan Mccrary Email and Phone Number

Innovative Global Communications & Brand Executive Delivering Customer Loyalty, Brand Value, and Revenue Growth @ Oregon Department of Transportation
salem, oregon, united states
Ryan Mccrary's Location
Kalama, Washington, United States, United States
Ryan Mccrary's Contact Details

Ryan Mccrary personal email

n/a
About Ryan Mccrary

➥ I’ve always been a strong believer that communication moves the world. From building awareness of the vast scope of products and services available to responding to events with crisis communications that deliver better messages of engagement, a great communications and storytelling strategy is always at the core of successful efforts.➥ Throughout my progressive career, I’ve played a pivotal role in the creation and implementation of corporate communications, content marketing and social media strategies for leading national organizations. I’ve developed and implemented effective strategies, campaigns, programs, and innovative methods to inspire internal and external audiences, drive brand awareness, and create brand loyalty despite uncertainties and challenges. ➥ When I reflect on my career, I’m simultaneously humbled and proud that many initiatives I’ve impacted have resulted in organizational success across several national events, programs, and influencers. I consider myself to be unique in that I have the ability to set strategic direction, develop actionable tactics, and implement ideas.➥RECENT CAREER HIGHLIGHTSProvided messaging and strategic communications rollouts:✦ 3 Commissioner hiring announcements.✦ WCC COVID initial response and ongoing messaging (2020-21).✦ 7 WCC Hall of Honor class announcements & inductions.✦ BYU leaving the West Coast Conference for the Big 12 (2021).Headed media, marketing and content strategy efforts to promote multiple event programs in 2021:✦ Three NCAA Team Championships - Women’s Cross Country (BYU), Women’s Soccer (Santa Clara) & Men’s Golf (Pepperdine).✦ Two NCAA Team National Runners Up - Men’s Basketball (Gonzaga) & Women’s Tennis (Pepperdine).✦ One NCAA Individual Champion (BYU, Men’s Cross Country).✦ Three National Coaches of the Year & Two Student-Athletes of the Year honorees.✦ Successfully marketed, and positioned 27 teams for at large NCAA Tournament berths.✦ BYU’s at-large inclusion in the 2021 NCAA Men’s Basketball Tournament, generated $1.5M for the WCC.Represented the WCC and managed communication, content strategies & media relations efforts for:✦ Dozens of NCAA Tournaments & NCAA Regionals.✦ 3 NCAA Final Fours.✦ 3 NCAA Championships.✦ Hosted and served as the primary media relations contact at more than 50 WCC Championships.Successfully coordinated major event coverage campaigns:✦ WCC on Draft Day - MLB, MLS, NBA, WNBA & WUSA✦ WCC in the Olympics - Sochi, Rio de Janeiro, & Tokyo

Ryan Mccrary's Current Company Details
Oregon Department of Transportation

Oregon Department Of Transportation

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Innovative Global Communications & Brand Executive Delivering Customer Loyalty, Brand Value, and Revenue Growth
salem, oregon, united states
Employees:
1640
Ryan Mccrary Work Experience Details
  • Oregon Department Of Transportation
    Public Affairs Specialist
    Oregon Department Of Transportation May 2023 - Present
    Portland, Oregon Metropolitan Area
  • Higher Education, Non-Profits, Athletics & Entertainment
    Director Of Public Relations: Communications, Content Strategy & Marketing
    Higher Education, Non-Profits, Athletics & Entertainment Jan 2022 - Present
    West Coast
  • West Coast Conference
    Assistant Commissioner, Communications
    West Coast Conference Aug 2016 - Nov 2021
    San Francisco Bay Area
    I provided strategic oversight and direction for organization-wide communications, including media operations with a focus on communicating mission and vision, while serving as a media manager. I enabled producers and talent to tell engaging stories of conference and member institutions through effective management of national and regional basketball broadcasts. I also accomplished organizational goals and objectives by delivering metric-based analytics for social media messaging and brand awareness initiatives.➥ Managed communication with other campuses and local and national media to update game, event times, and sites during Covid to expedite postponed, canceled, or rescheduled events; collaborated regional and national broadcast media to adapt and ensured preparedness for contests in a volatile environment. ➥ Promoted 160 intercollegiate athletic teams and thousands of student-athletes each year in close collaboration with communications teams across all 10 campuses within the WCC; provided training, expert advice, and technical/onsite support to staff members.➥ Orchestrated the WCC Major Rebranding Initiative (2019), providing messaging and details throughout all phases.➥ Served as a media manager for 8 WCC Basketball Tournaments & 3 NCAA Men’s Basketball Regionals.➥ Enhanced WCC men’s and women’s basketball programs developing, onboarding, and managing three independent contractors.➥ Enhanced business awareness and visibility by formulating and implementing marketing, public relations, and branding strategies, while hosting various national events, including: WCC Basketball Tip-Off events, WCC Social Media Boot Camps & the WCC Tournament “Decade in the Desert” anniversary.➥ Promoted the launch of “The Russell Rule” a groundbreaking commitment to hiring diversity in the West Coast Conference and its member institutions (2020).➥ Built personal brand awareness for the Naismith Hall of Fame Inductions for Rick Adelman, Steve Nash, & Bill Russell.
  • West Coast Conference
    Senior Director Communications
    West Coast Conference Oct 2013 - Nov 2021
    San Francisco Bay Area
    Managed the media relations program and gained exposure for the Conference’s 16 sports. Oversaw press row operations at the WCC’s highly-publicized basketball championships in Las Vegas and worked on publicity efforts and strategic planning for the Conference’s new network, TheW.tv.
  • Pepperdine University
    Assistant Director Of Athletic Communications
    Pepperdine University Sep 2012 - Oct 2013
    Malibu, California
    I assisted the director of athletic communications in managing publicity programs for three top-20 athletic programs. I also implemented innovative approaches and leveraged advanced platforms to ensure effective communication and promotion of athletes. I cultivated and nurtured relations with media outlets, key prospects, and other companies.➥ Served as the primary publicist/liaison for three top-20 programs.➥ Developed All-America campaign for future US Women's National Team star Lynn Williams➥ Enhancing social media footprint and developing strategies for assigned sports.➥ Advising student-athletes in responsible social media practices.
  • University Of San Francisco
    Athletic Communications/Public Relations
    University Of San Francisco Oct 1999 - Jun 2012
    I progressed through multiple positions, promoted and publicized 24 teams or individuals qualifying for postseason berths, including baseball’s first-ever NCAA Regional (2006) and volleyball’s inaugural NCAA appearance (2003). Established and rebranded the online presence of USF Athletics on multiple social media channels, including Facebook, Twitter, and YouTube.➥ Attracted 200K+ views in the debut year of DonsTV through the development and implementation of an effective program. ➥ Ensured USF became the first WCC program to offer live streaming of all athletic contests at all venues starting in 2007-08, attracting thousands of views per sport per year➥ Produced 60+ major publications and provided editorial assistance on multiple additional publications.➥ Led the production of all nomination materials for Coach, Eddie Sutton in the Naismith Memorial Basketball Hall of Fame. ➥ Garnered significant regional engagement for the Hilltop Awards of the 2011-2012 season by writing, directing, and producing the awards ceremony from concept to completion.
  • University Of San Francisco
    Assistant Ad - Media Relations
    University Of San Francisco 1999 - 2012
    More than 18 years of involvement in Division I Intercollegiate Athletics, including media relations, executive producer of DonsTV, marketing and promotions, game/event operations, student athletic trainer and college newspaper sports editor. Ongoing relationships with local, regional and national media members in television, print, radio and online media covering college and professional athletics. Work closely with the West Coast Conference and the NCAA. Hosted, promoted and staffed multiple NCAA and WCC postseason events in a variety of sports.
  • University Of San Francisco
    Sports Information Director
    University Of San Francisco Jan 2004 - Jan 2007
  • University Of San Francisco
    Associate Sports Information Director
    University Of San Francisco Jan 1999 - Jan 2004
    Oversaw or directed:USFDons.com redesign (2002, 2005, 2008 & 2010).“Legends of the Hilltop” publication, highlighting top athletic contributors for USF’s 150th Anniversary. Two full-time assistants, eight graduate assistants/interns and five student workers.Identified and scheduled broadcasters for streaming audio/video coverage on USFDons.com.Served as the play-by-play voice for USF baseball, men’s soccer and volleyball.
  • University Of San Diego
    Assistant Sports Information Director
    University Of San Diego 1998 - 1999
    I assisted the director of athletic communications in managing publicity programs for six nationally competitive Division I athletic programs. I cultivated and nurtured relations with media outlets, key prospects, and other companies.➥ Promoted and marketed the volleyball program which won two straight WCC Championships and advanced to two NCAA Tournaments.➥ Devised and implemented successful All-American campaign for future Olympian Petia Yanchulova.➥ Produced six major publications and provided editorial assistance on additional publications and promotional pieces.

Ryan Mccrary Skills

Media Relations Social Media Sports Facebook Editing Public Relations Press Releases Sports Management Event Planning Sports Marketing Public Speaking Higher Education

Ryan Mccrary Education Details

Frequently Asked Questions about Ryan Mccrary

What company does Ryan Mccrary work for?

Ryan Mccrary works for Oregon Department Of Transportation

What is Ryan Mccrary's role at the current company?

Ryan Mccrary's current role is Innovative Global Communications & Brand Executive Delivering Customer Loyalty, Brand Value, and Revenue Growth.

What is Ryan Mccrary's email address?

Ryan Mccrary's email address is rm****@****ast.org

What schools did Ryan Mccrary attend?

Ryan Mccrary attended Mit Sloan School Of Management, Northwestern University, Gonzaga University, Gonzaga University.

What skills is Ryan Mccrary known for?

Ryan Mccrary has skills like Media Relations, Social Media, Sports, Facebook, Editing, Public Relations, Press Releases, Sports Management, Event Planning, Sports Marketing, Public Speaking, Higher Education.

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