Ryan Mccrary Email & Phone Number

Portland, Oregon Metropolitan Area

West Coast

San Francisco Bay Area

I provided strategic oversight and direction for organization-wide communications, including media operations with a focus on communicating mission and vision, while serving as a media manager. I enabled producers and talent to tell engaging stories of conference and member institutions through effective management of national and regional basketball broadcasts. I also accomplished organizational goals and objectives by delivering metric-based analytics for social media messaging and brand awareness initiatives.➥ Managed communication with other campuses and local and national media to update game, event times, and sites during Covid to expedite postponed, canceled, or rescheduled events; collaborated regional and national broadcast media to adapt and ensured preparedness for contests in a volatile environment. ➥ Promoted 160 intercollegiate athletic teams and thousands of student-athletes each year in close collaboration with communications teams across all 10 campuses within the WCC; provided training, expert advice, and technical/onsite support to staff members.➥ Orchestrated the WCC Major Rebranding Initiative (2019), providing messaging and details throughout all phases.➥ Served as a media manager for 8 WCC Basketball Tournaments & 3 NCAA Men’s Basketball Regionals.➥ Enhanced WCC men’s and women’s basketball programs developing, onboarding, and managing three independent contractors.➥ Enhanced business awareness and visibility by formulating and implementing marketing, public relations, and branding strategies, while hosting various national events, including: WCC Basketball Tip-Off events, WCC Social Media Boot Camps & the WCC Tournament “Decade in the Desert” anniversary.➥ Promoted the launch of “The Russell Rule” a groundbreaking commitment to hiring diversity in the West Coast Conference and its member institutions (2020).➥ Built personal brand awareness for the Naismith Hall of Fame Inductions for Rick Adelman, Steve Nash, & Bill Russell.

San Francisco Bay Area

Managed the media relations program and gained exposure for the Conference’s 16 sports. Oversaw press row operations at the WCC’s highly-publicized basketball championships in Las Vegas and worked on publicity efforts and strategic planning for the Conference’s new network, TheW.tv.

Malibu, California

I assisted the director of athletic communications in managing publicity programs for three top-20 athletic programs. I also implemented innovative approaches and leveraged advanced platforms to ensure effective communication and promotion of athletes. I cultivated and nurtured relations with media outlets, key prospects, and other companies.➥ Served as the primary publicist/liaison for three top-20 programs.➥ Developed All-America campaign for future US Women's National Team star Lynn Williams➥ Enhancing social media footprint and developing strategies for assigned sports.➥ Advising student-athletes in responsible social media practices.

I progressed through multiple positions, promoted and publicized 24 teams or individuals qualifying for postseason berths, including baseball’s first-ever NCAA Regional (2006) and volleyball’s inaugural NCAA appearance (2003). Established and rebranded the online presence of USF Athletics on multiple social media channels, including Facebook, Twitter, and YouTube.➥ Attracted 200K+ views in the debut year of DonsTV through the development and implementation of an effective program. ➥ Ensured USF became the first WCC program to offer live streaming of all athletic contests at all venues starting in 2007-08, attracting thousands of views per sport per year➥ Produced 60+ major publications and provided editorial assistance on multiple additional publications.➥ Led the production of all nomination materials for Coach, Eddie Sutton in the Naismith Memorial Basketball Hall of Fame. ➥ Garnered significant regional engagement for the Hilltop Awards of the 2011-2012 season by writing, directing, and producing the awards ceremony from concept to completion.

More than 18 years of involvement in Division I Intercollegiate Athletics, including media relations, executive producer of DonsTV, marketing and promotions, game/event operations, student athletic trainer and college newspaper sports editor. Ongoing relationships with local, regional and national media members in television, print, radio and online media covering college and professional athletics. Work closely with the West Coast Conference and the NCAA. Hosted, promoted and staffed multiple NCAA and WCC postseason events in a variety of sports.

Oversaw or directed:USFDons.com redesign (2002, 2005, 2008 & 2010).“Legends of the Hilltop” publication, highlighting top athletic contributors for USF’s 150th Anniversary. Two full-time assistants, eight graduate assistants/interns and five student workers.Identified and scheduled broadcasters for streaming audio/video coverage on USFDons.com.Served as the play-by-play voice for USF baseball, men’s soccer and volleyball.

I assisted the director of athletic communications in managing publicity programs for six nationally competitive Division I athletic programs. I cultivated and nurtured relations with media outlets, key prospects, and other companies.➥ Promoted and marketed the volleyball program which won two straight WCC Championships and advanced to two NCAA Tournaments.➥ Devised and implemented successful All-American campaign for future Olympian Petia Yanchulova.➥ Produced six major publications and provided editorial assistance on additional publications and promotional pieces.

Certificate Course, Leadership In An Exponentially Changing World

Certificate Course, Content Marketing Strategy

M.A, Organizational Leadership

Bachelor'S Degree, History

Activities and Societies: Sports Editor - Gonzaga Bulletin, Student Athletic Trainer, Gonzaga game day employee, Phi Alpha Theta, Society.