Ryan Mccurdy

Ryan Mccurdy Email and Phone Number

VP of Marketing @ Liquibase
California, United States
Ryan Mccurdy's Location
San Francisco Bay Area, United States, United States
Ryan Mccurdy's Contact Details
About Ryan Mccurdy

I’m an award-winning screenwriter and filmmaker turned marketing leader with hands-on experience in defining and executing standout demand generation programs. I specialize in building high-performing teams for hyper-growth technology companies. My results showcase leadership in cross-group collaboration and an unwavering drive to create multi-channel marketing campaigns that accelerate customer demand and revenue.My background combines demand generation, film production, and sales experience, providing me with a unique perspective and finely tuned marketing skills. As an award-winning filmmaker, I leverage my storytelling ability to distill complex messages into compelling, demand-generating narratives. My success in sales has further enabled me to bridge the gap between sales and marketing. From crafting global campaigns that drive pipeline to building feedback mechanisms at each stage of the funnel, I excel at aligning these departments and generating leads that create revenue.Specialties: Demand generation, account-based marketing (ABM), product-led growth (PLG), inbound, SDRs, webinars, virtual events, SEM (AdWords, Bing), SEO, paid media, email marketing, content marketing, video production, sales enablement, social marketing, field marketing, trade shows, marketing automation platforms (Marketo, Pardot, Hubspot).

Ryan Mccurdy's Current Company Details
Liquibase

Liquibase

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VP of Marketing
California, United States
Ryan Mccurdy Work Experience Details
  • Liquibase
    Vp Of Marketing
    Liquibase
    California, United States
    View
  • Astronomer
    Svp Of Marketing, Demand Generation
    Astronomer Feb 2023 - Present
    New York, Ny, Us
    • Created and operationalized Astronomer's ICP to align GTM, drive bigger deals, and accelerate AE productivity• Built a high-performing marketing & SDR team that sources 78% of all new logo closed won• Launched successful product-led and account-based models to drive PayGo MRR and enterprise ICP ARR• Revamped all messaging and positioning for simplicity, highlighting Astrononomer's differentiation and business benefits• Established Astronomer's media and PR strategy resulting in 34 pieces of coverage and 32M impressions
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  • Bolster, Inc
    Vp Of Marketing
    Bolster, Inc Jun 2022 - Feb 2023
    Santa Clara, California, Us
    • Created and operationalized Bolster's ICP account modeling for Go-To-Market alignment• Built and led a high-performing marketing & SDR team that sourced 80% of all new logo closed won• Established an AR program with Gartner resulting in Bolster's first market coverage and POV alignment• Upleveled all messaging from feature/function to value-based messages with a focus on differentiation and ROI
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  • Lacework
    Vp Of Marketing, Demand Generation
    Lacework Jan 2019 - Jun 2022
    Sunnyvale, California, Us
    • Created first-ever GTM plan unifying sales & marketing around campaigns, ICP, accounts, sales stages, and reporting• Built a global high performing DG & SDR team of over 100+ people that sourced 75% of all new logo closed won• Drove a 26x return on sourced pipeline and a 5x return on sourced bookings consecutively for 3 years• Architected a demand funnel and a highly successful ABM model• Developed key personas with differentiated value-based messaging and positioning across buyer stages• Constructed a marketing operations foundation with a supporting tech stack to fuel hyper-growth• Established and scaled a global SDR program across North America, EMEA, and APAC• Increased Lacework's brand awareness and share of voice by 44% across ICP vs competition
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  • Druva
    Director Of Marketing, Global Demand Generation
    Druva Oct 2016 - Jan 2019
    Santa Clara, California, Us
    • Planned and managed all global demand gen activities and achieved MQL and SQL targets with a 30% increase QoQ• Built and led a team of campaign & digital marketing managers with a focus on generating pipeline• Owned global interlocks and campaign alignment with the SDRs, Corporate Sales, and regional field teams• Created GTM campaigns for new product lines, including messaging, content, programs, and KPIs• Identified and fixed operational gaps from MQL to opportunity stages to accelerate pipeline and close more deals
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  • Fireeye, Inc.
    Sr. Demand Campaigns Manager
    Fireeye, Inc. Aug 2015 - Oct 2016
    Milpitas, California, Us
    • Developed and implemented global marketing campaigns across web, email, paid media, SEM & SEO, social media & webinars focused on pipeline goals for Mandiant Consulting Services.• Drove the creation of new services content targeted at key personas at all levels of the marketing funnel and purchase cycle.• Created and enforced video brand guidelines across all FireEye productions to drive high caliber and consistent video assets.• Managed and optimized Google and Bing PPC programs resulting in a 54% increase in conversions and 17% decrease in CPL YoY.
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  • Satmetrix
    Sr. Marketing Manager
    Satmetrix Sep 2014 - Aug 2015
    San Mateo, Ca, Us
    • Developed and executed a comprehensive marketing strategy geared towards direct revenue, customer acquisition and customer retention by leveraging website(s), email marketing, SEO, SEM, and social media• Increased QoQ online revenue by 92% (Best performance in company history)• Worked cross-functionally with International teams to drive awareness and maximize global revenue
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  • Quantum Secure, Part Of Hid Global
    Marketing Communications Manager
    Quantum Secure, Part Of Hid Global Jun 2012 - Sep 2014
    San Jose, Ca, Us
    • Worked cross-functionally with product and creative teams on the production of key multimedia vertical marketing assets• Managed all media buys and aligned strategy with specific trade show programs and vertical campaigns• Rolled out a new simplified website and mobile site to better explain products and increase conversions• Developed and created dynamic animated marketing videos to better explain products and value proposition• Built marketing decks for key presentations to internal and external stakeholders
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  • Step 49
    Marketing Consultant
    Step 49 May 2011 - Jun 2013
    • Established the overall corporate branding, public relations and messaging of all collateral material, websites, direct mail, advertising, etc.• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning• Created and implemented long-term marketing strategies to drive revenue, build customer loyalty and capture market share• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support
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  • Apple
    Sr Solutions Lead & Cx Expert
    Apple Nov 2010 - Jun 2012
    Cupertino, California, Us
    • Created successful word-of-mouth marketing campaigns as detailed by NPS scores• Led sales teams to rank 1st in sales volume within the Bay Area Peninsula Market and surpassed all company loyalty benchmarks• Led and mentored 50+ employees to exceed high performance standards as gauged by ISP results• Analyzed NPS data and compiled actionable conclusions that increased employee engagement and customer loyalty• Managed CRM databases (SalesForce) and designed multi-channel marketing campaigns that increased sales and customer loyalty metrics as gauged by ISP results
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  • Freelance Video Professional
    Freelance Video Production
    Freelance Video Professional Jan 2005 - May 2012
    Us
    TV & film include:• The Bachelor• The Bachelorette• American Idol• Court TV• Destination Truth• Premonition • Penelope • The Other End of the Line• Death Sentence Commercials include:• Mercedes-Benz• Volkswagen• YP.com• Tapout• Gap• Worked in close liaison with field production teams on budget, equipment, permits, transportation, and script feedback.• Defined project scope, goals, and deliverables that support business goals• Worked cross-functionally with worldwide production teams to ensure all aspects of production are communicated and executed.
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  • Af Investments
    Senior Sales Account Manager
    Af Investments 2005 - 2009
    • Led and managed teams on 3 separate capital raises to hit 10 million dollars each• Cultivated and grew relationships with 100+ executive clients• Coordinated all marketing and promotional events • Drove CRM strategies for tracking and measuring multi-channel marketing campaigns, including: email, search engine optimization, social media, cold-calling, and direct mail

Ryan Mccurdy Skills

Lead Generation Marketing Product Marketing Marketing Strategy Social Media Crm Email Marketing Salesforce.com Marketing Communications Strategy Leadership Social Media Marketing Strategic Planning Seo Cross Functional Team Leadership Project Management Photoshop Online Advertising Event Management Microsoft Excel Video Digital Media Powerpoint Demand Generation Video Production Media Production Creative Direction Customer Experience Final Cut Pro Microsoft Word Fast Learner Self Driven Delivering Results Team Oriented Cloud Start Ups Sales Management Search Engine Marketing Integrated Marketing B2b Marketing Digital Marketing Software As A Service Marketo Coaching Mentoring Team Coordination Growth Hacking Paid Search Strategy Annual Budgets Customer Service Mac Social Networking Keynote Mac Os X Os X Direct Sales Pages Film Production Video Editing Inside Sales Illustrator Indesign Animation

Ryan Mccurdy Education Details

  • Walden University
    Walden University
    Marketing
  • Brooks Institute
    Brooks Institute
    Film & Video Production

Frequently Asked Questions about Ryan Mccurdy

What company does Ryan Mccurdy work for?

Ryan Mccurdy works for Liquibase

What is Ryan Mccurdy's role at the current company?

Ryan Mccurdy's current role is VP of Marketing.

What is Ryan Mccurdy's email address?

Ryan Mccurdy's email address is rm****@****ster.ai

What is Ryan Mccurdy's direct phone number?

Ryan Mccurdy's direct phone number is +140862*****

What schools did Ryan Mccurdy attend?

Ryan Mccurdy attended Walden University, Brooks Institute.

What skills is Ryan Mccurdy known for?

Ryan Mccurdy has skills like Lead Generation, Marketing, Product Marketing, Marketing Strategy, Social Media, Crm, Email Marketing, Salesforce.com, Marketing Communications, Strategy, Leadership, Social Media Marketing.

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