Ryan Mccurdy Email & Phone Number

California, United States

New York, Ny, Us

• Created and operationalized Astronomer's ICP to align GTM, drive bigger deals, and accelerate AE productivity• Built a high-performing marketing & SDR team that sources 78% of all new logo closed won• Launched successful product-led and account-based models to drive PayGo MRR and enterprise ICP ARR• Revamped all messaging and positioning for simplicity, highlighting Astrononomer's differentiation and business benefits• Established Astronomer's media and PR strategy resulting in 34 pieces of coverage and 32M impressions

Santa Clara, California, Us

• Created and operationalized Bolster's ICP account modeling for Go-To-Market alignment• Built and led a high-performing marketing & SDR team that sourced 80% of all new logo closed won• Established an AR program with Gartner resulting in Bolster's first market coverage and POV alignment• Upleveled all messaging from feature/function to value-based messages with a focus on differentiation and ROI

Sunnyvale, California, Us

• Created first-ever GTM plan unifying sales & marketing around campaigns, ICP, accounts, sales stages, and reporting• Built a global high performing DG & SDR team of over 100+ people that sourced 75% of all new logo closed won• Drove a 26x return on sourced pipeline and a 5x return on sourced bookings consecutively for 3 years• Architected a demand funnel and a highly successful ABM model• Developed key personas with differentiated value-based messaging and positioning across buyer stages• Constructed a marketing operations foundation with a supporting tech stack to fuel hyper-growth• Established and scaled a global SDR program across North America, EMEA, and APAC• Increased Lacework's brand awareness and share of voice by 44% across ICP vs competition

Santa Clara, California, Us

• Planned and managed all global demand gen activities and achieved MQL and SQL targets with a 30% increase QoQ• Built and led a team of campaign & digital marketing managers with a focus on generating pipeline• Owned global interlocks and campaign alignment with the SDRs, Corporate Sales, and regional field teams• Created GTM campaigns for new product lines, including messaging, content, programs, and KPIs• Identified and fixed operational gaps from MQL to opportunity stages to accelerate pipeline and close more deals

Milpitas, California, Us

• Developed and implemented global marketing campaigns across web, email, paid media, SEM & SEO, social media & webinars focused on pipeline goals for Mandiant Consulting Services.• Drove the creation of new services content targeted at key personas at all levels of the marketing funnel and purchase cycle.• Created and enforced video brand guidelines across all FireEye productions to drive high caliber and consistent video assets.• Managed and optimized Google and Bing PPC programs resulting in a 54% increase in conversions and 17% decrease in CPL YoY.

San Mateo, Ca, Us

• Developed and executed a comprehensive marketing strategy geared towards direct revenue, customer acquisition and customer retention by leveraging website(s), email marketing, SEO, SEM, and social media• Increased QoQ online revenue by 92% (Best performance in company history)• Worked cross-functionally with International teams to drive awareness and maximize global revenue

San Jose, Ca, Us

• Worked cross-functionally with product and creative teams on the production of key multimedia vertical marketing assets• Managed all media buys and aligned strategy with specific trade show programs and vertical campaigns• Rolled out a new simplified website and mobile site to better explain products and increase conversions• Developed and created dynamic animated marketing videos to better explain products and value proposition• Built marketing decks for key presentations to internal and external stakeholders

• Established the overall corporate branding, public relations and messaging of all collateral material, websites, direct mail, advertising, etc.• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning• Created and implemented long-term marketing strategies to drive revenue, build customer loyalty and capture market share• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support

Cupertino, California, Us

• Created successful word-of-mouth marketing campaigns as detailed by NPS scores• Led sales teams to rank 1st in sales volume within the Bay Area Peninsula Market and surpassed all company loyalty benchmarks• Led and mentored 50+ employees to exceed high performance standards as gauged by ISP results• Analyzed NPS data and compiled actionable conclusions that increased employee engagement and customer loyalty• Managed CRM databases (SalesForce) and designed multi-channel marketing campaigns that increased sales and customer loyalty metrics as gauged by ISP results

Us

TV & film include:• The Bachelor• The Bachelorette• American Idol• Court TV• Destination Truth• Premonition • Penelope • The Other End of the Line• Death Sentence Commercials include:• Mercedes-Benz• Volkswagen• YP.com• Tapout• Gap• Worked in close liaison with field production teams on budget, equipment, permits, transportation, and script feedback.• Defined project scope, goals, and deliverables that support business goals• Worked cross-functionally with worldwide production teams to ensure all aspects of production are communicated and executed.

• Led and managed teams on 3 separate capital raises to hit 10 million dollars each• Cultivated and grew relationships with 100+ executive clients• Coordinated all marketing and promotional events • Drove CRM strategies for tracking and measuring multi-channel marketing campaigns, including: email, search engine optimization, social media, cold-calling, and direct mail

Mba, Marketing

Ba, Film & Video Production