Ryan Engle Email & Phone Number

Chicago, Illinois, US

SUMMARY: Head of product, including P&L responsibility, reporting to the SVP/GM of Identity & Audiences globally.KEY FOCUS: P&L, product strategy, go-to-market, identity resolution, people-based marketing, partner & platform innovation, customer data enrichment, cloud providers (e.g., AWS, GCP, Snowflake), clean rooms, Customer Data Platforms (CDPs).

Reston, Virginia, US

• SUMMARY: Head of product, including P&L responsibility, reporting to the SVP/GM of Marketing Solutions business globally.KEY FOCUS: P&L, product strategy, go-to-market, people-based marketing, mobile location-based.
• Increased bookings exponentially from 2018-2020 (>60% CAGR), while also decreasing churn >25% each year.
• Delivered 100% of product roadmap commitments from March 2018 through December 2019.
• Targeted enhancements to legacy product led to $1.25M in new bookings within 3 months.
• Retired 3 unprofitable products & simplified product suite by >50%, improving EBITDA >$650K.ANALYTICS, DIGITAL, INNOVATION:
• Introduced innovative, privacy compliant mobile location (MAID)-based audience planning solution, in partnership with JCDecaux, the world’s largest out of home publisher.

• Unbelievable personal growth experience. A lifetime of adventure all in one year:
• 28,000+ miles traveled by car
• 2,800+ miles traveled on foot + by bike
• 2 adults, 2 kids, and 1 big dog
• Most amazing, fulfilling, and most challenging experience of my life

New York, NY, US

• SUMMARY: Product strategy & execution role, working on one of Nielsen's biggest product initiatives in its history, and one of the company's top priorities globally. Accountable for establishing development priorities.
• Consolidated platform development priorities from thousands of line items down to 9 focused client outcomes, aligned across a large group of cross-functional stakeholders.
• Created a more logical team structure that enabled ~10% reduction in development headcount in first 3 months, with no impact to delivery timelines.
• Increased scope of responsibility within 6 months; earned award given to only 1% of employees.ANALYTICS, DIGITAL, INNOVATION:
• Building a new cloud-based data, BI and analytics platform, leveraging industry-leading software & technology. New platform is the foundation on which Nielsen's business for retailers & manufacturers will be built, and.

New York, NY, US

• SUMMARY: Led the largest-ever client data & technology deployment within Nielsen (top 5 client). Led the ongoing consulting engagement with the client and key internal and client stakeholders. Accountable for program.
• Delivered new cloud-based data visualization solution that outperformed all relevant benchmarks: Reduced per-database cost to implement by 90%, while improving report run-times by >80%.
• Drove unprecedented levels of client usage (>100,000 reports run per month), exceeding all other client deployments combined.
• Recognized as an outstanding collaborator and leader, across all teams and functions, including with the client: “the best example of what the [client] / Nielsen relationship can be.”
• Earned €250K client revenue bonus as recognition for excellence in deployment execution.ANALYTICS, DIGITAL, INNOVATION:
• Massive implementation of MicroStrategy BI / data visualizations, designed & tuned to work with highly complex, custom Nielsen retail measurement data.

New York, NY, US

• SUMMARY: Internal consulting role, focused on improving advertising products, both for Nielsen’s CPG clients, and also major US media companies & agencies. Accountable to President/CEO/COO of Advertiser Solutions.
• Contributed to >$6.5 in EBITDA savings, 2011-2013.
• Created process to responsibly exit unprofitable line of business in Europe (including driving leadership agreement to exit). Exit complete within 3 months, process then leveraged to divest significant portions of.
• Improved recruitment of Spanish-speaking consumers by 550% on Nielsen’s US online panels.
• Enhanced client on-boarding for Digital Ad Ratings, reducing time required to grant client access by up to 80%, while also improving client usage from 17% to 47%.
• Streamlined online tagging process: >50% reduction in lateness, average delay reduced >70%.ANALYTICS, DIGITAL, INNOVATION:

New York, NY, US

• SUMMARY: Conceived of the Consumer Pricing & Portfolio vertical and secured the necessary investment to form new, fully-dedicated global team. Drove expansion of existing capabilities into new countries and categories..
• Created and led fully dedicated consulting team, managed $15MM+ in revenue, over 40 consultants in 14 different markets.
• Negotiated staffing levels by region, overcame organizational barriers (e.g., title, banding, and compensation discrepancies between divisions).
• Rationalized price, positioning, methods, and deliverables. Established development priorities for dedicated R&D team.
• Implemented more rigorous, consistent and transparent global talent review process. Top talent identified and redeployed (e.g., moved from Europe to China to build business in Asia).ANALYTICS, DIGITAL, INNOVATION:
• Commercialized new service to deliver brand-level forecasts across entire product categories, leveraging unique application of agent-based modelling.

New York, NY, US

• SUMMARY: Drove the first real integration of Nielsen’s two consumer-based research companies. European team structure and identity became the blueprint for global integration into one coherent consumer-based pricing.
• Increased revenue for core service by at least $1M in both 2009 and 2010.
• Launched core service in 5 new markets & many new categories, plus innovative new service capabilities.
• Developed high-performing team, delivering over 50% more revenue per FTE vs. relevant benchmarks.ANALYTICS, DIGITAL, INNOVATION:
• Commercialized new service involving virtual shelves & simulated online shopping, leveraging Hierarchical Bayesian conjoint models.

New York, NY, US

See details under Europe Consumer Pricing & Portfolio

New York, NY, US

• SUMMARY: Led the Innovation Practice in Europe for a Top 5 Nielsen client, one of the most influential CPG companies in the world. Product category experience included Household Care, Baby Care, Food, and Pet.
• Grew accounts under management from $0.9MM to $4.0MM (>400% growth).
• Secured >$2.5M in revenue growth in just 1 year, all on ad-hoc research & consulting projects.
• Shifted relationship from a collection of projects under $100K, to more strategic portfolio of bigger programs, up to $450K each.
• Improved profitability: shifted mix from 45% high-revenue/margin services to 80% high-revenue/margin.
• Consulted on rebranding of multi-billion dollar global brand. Accurately forecasted sales for relaunch of £240M+ business in the UK (within 1% of actual sales).

New York, NY, US

• SUMMARY: Consulted to Schick Wilkinson Sword, Pepperidge Farm, Reckitt Benckiser, and other leading CPG clients. Categories of emphasis included personal care, male grooming, sweet & salty snacks, household care, and.
• Contributed to more than 250% growth in revenue from accounts under management.ANALYTICS, DIGITAL, INNOVATION:
• Created innovative tool that dramatically improved efficiency and accuracy of in-market data analysis & benchmarking for all US associates (endorsed as best practice from 2004 to present).
• Created new, more accurate approaches for holder-refill sales forecasting, including in-market cannibalization.

New York, NY, US