SUMMARY: Head of product, including P&L responsibility, reporting to the SVP/GM of Identity & Audiences globally.KEY FOCUS: P&L, product strategy, go-to-market, identity resolution, people-based marketing, partner & platform innovation, customer data enrichment, cloud providers (e.g., AWS, GCP, Snowflake), clean rooms, Customer Data Platforms (CDPs), omnichannel, marketing analytics.

SUMMARY: Head of product, including P&L responsibility, reporting to the SVP/GM of Marketing Solutions business globally.KEY FOCUS: P&L, product strategy, go-to-market, people-based marketing, mobile location-based audiences, purchase-based targeting, identity resolution, big data, CRM, CDP, omnichannel, marketing analytics.SELECTED ACHIEVEMENTS:•Increased bookings exponentially from 2018-2020 (>60% CAGR), while also decreasing churn >25% each year.•Delivered 100% of product roadmap commitments from March 2018 through December 2019. •Targeted enhancements to legacy product led to $1.25M in new bookings within 3 months.•Retired 3 unprofitable products & simplified product suite by >50%, improving EBITDA >$650K.ANALYTICS, DIGITAL, INNOVATION:•Introduced innovative, privacy compliant mobile location (MAID)-based audience planning solution, in partnership with JCDecaux, the world’s largest out of home publisher.•Developed partnership with Equifax to deliver a first-of-its kind financial segmentation schema, that allows banks to target consumers more effectively while also remaining compliant with FCRA and FHA.

Unbelievable personal growth experience. A lifetime of adventure all in one year:•28,000+ miles traveled by car•2,800+ miles traveled on foot + by bike•2 adults, 2 kids, and 1 big dog•Most amazing, fulfilling, and most challenging experience of my life

SUMMARY: Product strategy & execution role, working on one of Nielsen's biggest product initiatives in its history, and one of the company's top priorities globally. Accountable for establishing development priorities for the data & analytics platform on which Nielsen's Connected System is built. Led strategy & implementation of new organizational structure, including agile transformation.KEY FOCUS: Platform product strategy, prioritization, agile transformation, program management, big data, CPG data & analytics.SELECTED ACHIEVEMENTS:•Consolidated platform development priorities from thousands of line items down to 9 focused client outcomes, aligned across a large group of cross-functional stakeholders.•Created a more logical team structure that enabled ~10% reduction in development headcount in first 3 months, with no impact to delivery timelines.•Increased scope of responsibility within 6 months; earned award given to only 1% of employees.ANALYTICS, DIGITAL, INNOVATION:•Building a new cloud-based data, BI and analytics platform, leveraging industry-leading software & technology. New platform is the foundation on which Nielsen's business for retailers & manufacturers will be built, and also supports an entirely new Nielsen ecosystem (Nielsen Connected Partners).

SUMMARY: Led the largest-ever client data & technology deployment within Nielsen (top 5 client). Led the ongoing consulting engagement with the client and key internal and client stakeholders. Accountable for program delivery across a team of up to 200 people, involved in budgeting & planning across technology and operations. Program has visibility to C-level executives within Nielsen and the client. KEY FOCUS: Client leadership, consulting, stakeholder management, organizational transformation, program management, cross-functional leadership, operations & technology execution. CPG big data & analytics.SELECTED ACHIEVEMENTS:•Delivered new cloud-based data visualization solution that outperformed all relevant benchmarks: Reduced per-database cost to implement by 90%, while improving report run-times by >80%.•Drove unprecedented levels of client usage (>100,000 reports run per month), exceeding all other client deployments combined.•Recognized as an outstanding collaborator and leader, across all teams and functions, including with the client: “the best example of what the [client] / Nielsen relationship can be.”•Earned €250K client revenue bonus as recognition for excellence in deployment execution.ANALYTICS, DIGITAL, INNOVATION: •Massive implementation of MicroStrategy BI / data visualizations, designed & tuned to work with highly complex, custom Nielsen retail measurement data.•Introduced client to innovative new technology capabilities, including R&D into natural language processing (NLP) via IBM Watson, and "mass personalization" via Nielsen Marketing Cloud (formerly eXelate).

SUMMARY: Internal consulting role, focused on improving advertising products, both for Nielsen’s CPG clients, and also major US media companies & agencies. Accountable to President/CEO/COO of Advertiser Solutions, Nielsen Online & Telecom, and Watch Product Leadership. Highly-selective Nielsen leadership programKEY FOCUS: Business process improvement (lean/six-sigma), change management, digital ad ratings, client on-boarding & usage, product rationalization. CPG advertising & media effectiveness. SELECTED ACHIEVEMENTS:•Contributed to >$6.5 in EBITDA savings, 2011-2013.•Created process to responsibly exit unprofitable line of business in Europe (including driving leadership agreement to exit). Exit complete within 3 months, process then leveraged to divest significant portions of business globally within 6 months.•Improved recruitment of Spanish-speaking consumers by 550% on Nielsen’s US online panels. •Enhanced client on-boarding for Digital Ad Ratings, reducing time required to grant client access by up to 80%, while also improving client usage from 17% to 47%.•Streamlined online tagging process: >50% reduction in lateness, average delay reduced >70%.ANALYTICS, DIGITAL, INNOVATION:•Co-designed new measurement approaches for eCommerce and Online media consumption at work. •Led detailed optimization programs on Nielsen’s Digital media products, including Digital Ad Ratings for CPG clients.•Certified Master Black Belt, trained in root cause analysis, statistical analyses in Minitab, etc.

SUMMARY: Conceived of the Consumer Pricing & Portfolio vertical and secured the necessary investment to form new, fully-dedicated global team. Drove expansion of existing capabilities into new countries and categories. Reported directly to Global President of BASES & Consumer Research.KEY FOCUS: New business development, go-to-market strategy, global expansion, revenue growth, product development. CPG pricing & portfolio management (Global).SELECTED ACHIEVEMENTS:•Created and led fully dedicated consulting team, managed $15MM+ in revenue, over 40 consultants in 14 different markets.•Negotiated staffing levels by region, overcame organizational barriers (e.g., title, banding, and compensation discrepancies between divisions).•Rationalized price, positioning, methods, and deliverables. Established development priorities for dedicated R&D team.•Implemented more rigorous, consistent and transparent global talent review process. Top talent identified and redeployed (e.g., moved from Europe to China to build business in Asia).ANALYTICS, DIGITAL, INNOVATION:•Commercialized new service to deliver brand-level forecasts across entire product categories, leveraging unique application of agent-based modelling.•Created new sophisticated benchmarking & calibration approach to ensure accuracy of pricing & portfolio recommendations.

SUMMARY: Drove the first real integration of Nielsen’s two consumer-based research companies. European team structure and identity became the blueprint for global integration into one coherent consumer-based pricing vertical.KEY FOCUS: New business development, market expansion, start-up, revenue growth. CPG pricing & portfolio management (Europe & Asia)SELECTED ACHIEVEMENTS:•Increased revenue for core service by at least $1M in both 2009 and 2010.•Launched core service in 5 new markets & many new categories, plus innovative new service capabilities.•Developed high-performing team, delivering over 50% more revenue per FTE vs. relevant benchmarks.ANALYTICS, DIGITAL, INNOVATION:•Commercialized new service involving virtual shelves & simulated online shopping, leveraging Hierarchical Bayesian conjoint models.

See details under Europe Consumer Pricing & Portfolio

SUMMARY: Led the Innovation Practice in Europe for a Top 5 Nielsen client, one of the most influential CPG companies in the world. Product category experience included Household Care, Baby Care, Food, and Pet Nutrition. KEY FOCUS: Client engagement & revenue growth. CPG innovation consulting & volume forecasting (Europe, Middle East & Africa).SELECTED ACHIEVEMENTS:•Grew accounts under management from $0.9MM to $4.0MM (>400% growth).•Secured >$2.5M in revenue growth in just 1 year, all on ad-hoc research & consulting projects.•Shifted relationship from a collection of projects under $100K, to more strategic portfolio of bigger programs, up to $450K each. •Improved profitability: shifted mix from 45% high-revenue/margin services to 80% high-revenue/margin.•Consulted on rebranding of multi-billion dollar global brand. Accurately forecasted sales for relaunch of £240M+ business in the UK (within 1% of actual sales). •Optimised strategy for global introduction of low-tier product in otherwise premium client portfolio. Results had visibility to CEO of Fortune 50 CPG manufacturer.ANALYTICS, DIGITAL, INNOVATION:•Published internal white papers on advertising effectiveness, including parent-brand halo impact on new product sales, impact of non-traditional media, and online advertising. Also established and published new global best practices for accurately estimating sales in the baby care category.

SUMMARY: Consulted to Schick Wilkinson Sword, Pepperidge Farm, Reckitt Benckiser, and other leading CPG clients. Categories of emphasis included personal care, male grooming, sweet & salty snacks, household care, and OTC drugs.KEY FOCUS: Client satisfaction, analysis, presentations. CPG innovation consulting & volume forecasting (primarily in the US).SELECTED ACHIEVEMENTS:•Contributed to more than 250% growth in revenue from accounts under management.ANALYTICS, DIGITAL, INNOVATION:•Created innovative tool that dramatically improved efficiency and accuracy of in-market data analysis & benchmarking for all US associates (endorsed as best practice from 2004 to present).•Created new, more accurate approaches for holder-refill sales forecasting, including in-market cannibalization.