Ryan Fenton Email & Phone Number

Austin, TX, US

Austin, Texas, US

Drive the company’s vertical strategic direction in t&F/running, including programming, financial goals, and go-to-market strategy.

Austin, Texas, US

Austin, Texas, US

Austin, Texas, US

• Lead on-air talent and play-by-play for FloTrack events, weekly web shows, and promotions hosted digitally, including major State, National and Global Championship eventsNotable Live Announcing/Play-by-Play Experience:
• National Championships - USA Outdoor T&F Championships, NCAA XC Championships, Nike Outdoor Nationals
• Conference Championships - Big 12 XC & Track Championships, SEC Indoor T&F Championships, PAC-12 & PAC-10 XC Championships
• Major Invitationals - Penn Relays, Texas Relays, Drake Relays, Florida Relays, Mt. SAC Relays, Kansas Relays, Payton Jordan Invitational
• Hosting/Emcee Experience: Bowerman Award, FloTrack Throwdown, adidas Golden Stripes Series, Brooks PR Invitational, New Balance Nationals

Austin, Texas, US

• Key liaison for merger of FloSports and MileSplit (high school’s largest running network), acquired in Fall 2013
• Product manager for MileSplit responsible for platform redesign, event registration system and software (used JIRA system)
• Strategize audience and revenue growth through digital content, live events and event registration
• Track key performance indicators and respond to data in analytical way to advance business goals
• Manage Running team of 25+ digital contributors
• Determine ongoing staffing needs and hire new digital, analytics and software/sales team members as required

Austin, Texas, US

• Elite Athlete Coordinator:
• Recruiting and managing relationships with elite athletes for annual event
• Manage qualifying verification process for elite athletes
• Assembled fields that broke world records each year of the event
• Manage athlete budget
• Coordinate travel/lodging, transportation and other logisticsBroadcast/Media Responsibilities

Austin, Texas, US

• Produce original premium video content to drive newly established revenue model
• Key role in the creation of multiple premium series from concept through to delivery
• Search, identify, consult and develop key stories and narratives that most fit with the interests of audience
• Using relationships in the industry, work with agents and athletes on rights and permissions to film and produce video series
• Responsible for planning logistics for video shoots with the talent (professional athletes, coaches, etc…)
• Plans, writes and produces shoot schedule, scripts and interview questions

Austin, Texas, US

• Key player in growing FloTrack from a startup to a recognizable, go-to media outlet for the competitive running community
• Develop strategy and lead execution across digital content, social media, live events, sales/sponsorships and analytics
• Manage team of digital contributors accountable for establishing FloTrack as the media authority for competitive running
• Conceptualize video series for top tier running brands including Nike, adidas, Brooks, Saucony, Puma, New Balance and Reebok
• Develop creative marketing and promotional strategy around content releases
• Execute content development process including scheduling, interviewing, shooting, editing and publishing

Austin, Texas, US

• Start-up company’s first employee hired in the running division
• Create grassroots strategy to grow FloTrack audience through content, on-site activations and event promotions
• Gain a strong pulse and understanding on the running community and they type of content they crave
• Develop effective story telling techniques to reach a large scale running audience through content with top athletes and events
• Conceptualize video series for top tier running brands including Nike, adidas, Brooks, Saucony, Puma, New Balance and Reebok
• Build and manage team of digital contributors accountable for establishing FloTrack as the media authority for competitive running

Austin, Texas, US

We started RAW Running with one mission in mind: help people become their fastest self. Since launching in 2014, we have grown to have hundreds of members attending our free 2X weekly runs and innovative events throughout the year.RAW is recognized as one of the leading National and International Running Crews, having been featured along with its members.

New Orleans, LA, US

• Collegiate track & field's highest honor, awarded to the top male and female athlete in the NCAA
• Host of Bowerman 2014 (Replay of event: https://www.youtube.com/watch?v=kPEE2MojVVk)
• Host of the Red Carpet and in-show interviewer for the Award presentation from 2011-2013 and 2015-2017, working alongside ESPN SportsCenter anchor, John Anderson

Burlington, Massachusetts, US

• Managed relationships with client contacts, setting and fulfilling client expectations
• Interacted with cross functional team to complete work tasks
• Performed marketing operations including segmentation, campaign configuration, reporting and email/message building
• Worked with SQL databases, SQL queries, Alterian (CMS and analytics)
• Documented current and future process and program flows
• Investigated simple to moderate data questions and discrepancies

Purchase, New York, US

• Seasonal summer position
• Ambassador for nutrition and hydration relating to Gatorade products
• Handled recruitment, on-site training, weekly scheduling and payroll of summer employees
• Managed shipping process of Gatorade products and premiums
• Supplied/managed the allocation of Gatorade products and premiums to all Clemson athletics summer camps
• Contacted and maintained relationships with camp directors, coaches, trainers and facilities’ employees

• President, Student-Athlete Advisory Committee for 350+ student-athletes
• Team Captain, 2004-2005
• Top 10 All-Time Performer in the 3000 Meter Steeplechase
• Two-time All-ACC Track and Field Performer
• Academic All-American, Cross Country
• All-ACC Academic Team

Mhrd, Human Resources Developement

Bs, Sport Marketing