Drive the company’s vertical strategic direction in t&F/running, including programming, financial goals, and go-to-market strategy.

Lead on-air talent and play-by-play for FloTrack events, weekly web shows, and promotions hosted digitally, including major State, National and Global Championship eventsNotable Live Announcing/Play-by-Play Experience:• National Championships - USA Outdoor T&F Championships, NCAA XC Championships, Nike Outdoor Nationals• Conference Championships - Big 12 XC & Track Championships, SEC Indoor T&F Championships, PAC-12 & PAC-10 XC Championships• Major Invitationals - Penn Relays, Texas Relays, Drake Relays, Florida Relays, Mt. SAC Relays, Kansas Relays, Payton Jordan Invitational• Hosting/Emcee Experience: Bowerman Award, FloTrack Throwdown, adidas Golden Stripes Series, Brooks PR Invitational, New Balance Nationals

• Key liaison for merger of FloSports and MileSplit (high school’s largest running network), acquired in Fall 2013• Product manager for MileSplit responsible for platform redesign, event registration system and software (used JIRA system)• Strategize audience and revenue growth through digital content, live events and event registration• Track key performance indicators and respond to data in analytical way to advance business goals• Manage Running team of 25+ digital contributors• Determine ongoing staffing needs and hire new digital, analytics and software/sales team members as required• Negotiate and execute exclusive media broadcast contracts for top running events• Grow partnerships with High School State Athletic Associations and Event Directors• Work cross functionally with Running team members in Product, Marketing and Content departments to achieve goals• Work with Sales/Marketing teams on implementation of sponsorship content and marketing campaigns• Develop automated processes for daily tasks to create more efficient work flow for digital contributors• Recruit and negotiate terms for elite athletes competing at FloSports’ owed and operated running events• Work with production team to establish Run of Show and best visual presentation for live broadcasts• Review financials and oversee budget

Elite Athlete Coordinator:• Recruiting and managing relationships with elite athletes for annual event• Manage qualifying verification process for elite athletes• Assembled fields that broke world records each year of the event• Manage athlete budget• Coordinate travel/lodging, transportation and other logisticsBroadcast/Media Responsibilities• Develop major event story lines • Create official media guide for event• Worked with PR team to push major stories to 3rd party media outlets• Emcee for event's press conference• Develop run of show (ROS) for live broadcast• Lead play by play announcer for live broadcast

• Produce original premium video content to drive newly established revenue model• Key role in the creation of multiple premium series from concept through to delivery• Search, identify, consult and develop key stories and narratives that most fit with the interests of audience• Using relationships in the industry, work with agents and athletes on rights and permissions to film and produce video series• Responsible for planning logistics for video shoots with the talent (professional athletes, coaches, etc…)• Plans, writes and produces shoot schedule, scripts and interview questions• Directing on-site during video shoots; facilitate studio and field-based video production including logistics, camera operation, set and lighting design• Administer on-site interviews with key athletes, coaches, agents, etc… that would provide narrative for digital series • Provide project direction for pre-production, shooting, and post-production/editing • Works cross functionally with marketing and content departments to develop press releases and series teasers to support marketing efforts• Collaborate with marketing department on creative strategy and messaging around content releases; provide insight and support for strategically maximizing subscriptions

• Key player in growing FloTrack from a startup to a recognizable, go-to media outlet for the competitive running community• Develop strategy and lead execution across digital content, social media, live events, sales/sponsorships and analytics• Manage team of digital contributors accountable for establishing FloTrack as the media authority for competitive running • Conceptualize video series for top tier running brands including Nike, adidas, Brooks, Saucony, Puma, New Balance and Reebok• Develop creative marketing and promotional strategy around content releases• Execute content development process including scheduling, interviewing, shooting, editing and publishing• Embrace analytics to recommend content optimization strategies across all digital and social channels • Increase engagement with passionate running community to further FloTrack’s reach through comments platforms• Establish strong relationships with event directors, athletes, coaches, agents, governing bodies• Creation of recurring weekly web series (i.e. Workout Wednesday, Run Junkie, Kick of the Week, Tasty Race of the Week)• Write and produce weekly web shows; shoot and edit weekly digital video content (Photoshop, Final Cut)• Guarantee all web content is consistent with overall business and online objectives and reflects company's style and voice• Ensure collaborative workflow and deliverable integration exists across all FloSports brands• Produce original premium video content to enhance newly established revenue model• Assist in managing external sponsor relationships• Establish company’s first digital media internship program• Produce authentic video documentaries to drive newly established revenue model• Identify, research, develop and execute key stories and narratives that most fit with the interests of audience• Plan event schedule and secure media rights, working closely with event directors• Additional skills: Final Cut, Photoshop, Pixelmator, Excel, HTML, Social Media

• Start-up company’s first employee hired in the running division• Create grassroots strategy to grow FloTrack audience through content, on-site activations and event promotions• Gain a strong pulse and understanding on the running community and they type of content they crave• Develop effective story telling techniques to reach a large scale running audience through content with top athletes and events• Conceptualize video series for top tier running brands including Nike, adidas, Brooks, Saucony, Puma, New Balance and Reebok• Build and manage team of digital contributors accountable for establishing FloTrack as the media authority for competitive running • Create daily digital content including interviews, edited workout videos, written analysis and other authentic, creative content• Film race video and conduct interviews with top athletes at all events covered• Build coverage schedule for events to be featured digitally with video• Execute sponsored content campaigns and series

We started RAW Running with one mission in mind: help people become their fastest self. Since launching in 2014, we have grown to have hundreds of members attending our free 2X weekly runs and innovative events throughout the year.RAW is recognized as one of the leading National and International Running Crews, having been featured along with its members in publications and podcasts including Running Insight, Runner's World, Flotrack, Sport Lifestyle Network, etc.RAW has been sponsored by Under Armour since 2018, and is one of UA's featured Global Run Crews. If you are interested in sponsorship please reach out to me directly.- FAST // RAW members regularly finish on the overall and age group podiums at Austin and National races // Austin Marathon, 3M, Cap 10k, Cap2Coast, Zilker Relays, TransRockies, etc.- GOOD // RAW is a force for good in the community // RAW has raised tens of thousands of dollars and volunteered millions of hours for organizations including Back on My Feet, Back The Track, Clean Trail Club, Just Keep Livin' Foundation, etc.- FUN // RAW wins the party. Show up to one of our many events and see the magic happen.

• Collegiate track & field's highest honor, awarded to the top male and female athlete in the NCAA• Host of Bowerman 2014 (Replay of event: https://www.youtube.com/watch?v=kPEE2MojVVk)• Host of the Red Carpet and in-show interviewer for the Award presentation from 2011-2013 and 2015-2017, working alongside ESPN SportsCenter anchor, John Anderson

• Managed relationships with client contacts, setting and fulfilling client expectations• Interacted with cross functional team to complete work tasks• Performed marketing operations including segmentation, campaign configuration, reporting and email/message building• Worked with SQL databases, SQL queries, Alterian (CMS and analytics)• Documented current and future process and program flows• Investigated simple to moderate data questions and discrepancies• Built, ran and interpreted campaign performance reports• Identified issues and trends within the campaign reports

• Seasonal summer position• Ambassador for nutrition and hydration relating to Gatorade products• Handled recruitment, on-site training, weekly scheduling and payroll of summer employees• Managed shipping process of Gatorade products and premiums• Supplied/managed the allocation of Gatorade products and premiums to all Clemson athletics summer camps• Contacted and maintained relationships with camp directors, coaches, trainers and facilities’ employees

• President, Student-Athlete Advisory Committee for 350+ student-athletes• Team Captain, 2004-2005• Top 10 All-Time Performer in the 3000 Meter Steeplechase• Two-time All-ACC Track and Field Performer• Academic All-American, Cross Country• All-ACC Academic Team• Recipient, Athletic Director’s Academic Excellence Award• Graduate Assistant, Clemson Athletics & Vickery Hall