Head of SEO operations and strategy for Lindblad Expeditions.- Architected SEO strategy and content program from inception to execution- Executed SEO content initiatives that drove a 20% increase in overall site traffic- Authored executive-level reports and presentations, translating complex data into actionable business insights- Implemented AI tools to enhance forecasting and business enablement for more informed strategic decisions- Led cross-functional teams for technical optimizations, campaign management, organic traffic conversions- Steered SEO stakeholders through enterprise replatforming, ensuring continuity and preserving organic visibility

• Ranked on page one for 94.41% of new content created in last 18 months (avg position 7.33)• Leveraged SEO audits, funnel mapping, A/B split testing to drive strategy development• Lead Pinterest marketing efforts to yield 60,000 website visits per month organically• Managed a team of 15 to execute content plans, traffic building efforts, social, email marketing• Grew on-page conversions by 2.3% with targeted lead magnets for email list building• Launched eCommerce operations on Amazon, and other independent retailers

Provide strategic and technical directions for search engine optimization on client sites. Plan, manage and implement natural search engine optimization campaigns for various clients. Conducted advanced audits: technical, site architecture, content, back links, and on page optimizations. Competitor Analysis: keyword gap, off site, on site, architecture, and more. Work with editorial and marketing teams to drive SEO in content creation and content programming

• Delivered advanced audits and traffic building strategies for 32 key client accounts• Identified traffic building opportunities via content audits, link building, and keyword research• Monitored performance with Google Search Console, Google Analytics, and SEO audit tools • Leveraged SEO tools: Clearscope, Majestic, Screaming Frog, SEMRush, Moz, Ahrefs, etc.• Executed strategies for B2B: healthcare, legal, eCommerce, SaaS, lead generation, local services• Executed strategies for B2C: eCommerce, lifestyle, lead generation, local services• Advised on email marketing automation, paid traffic (PPC), social media and sales funnels

• Executed multi-channel marketing program leading to 270% annual revenue• List building program resulting in 120,000 new subscribers with a ROI of 4.41 in first week• Established Amazon presence from launch, growing to 15.7% of annual revenue in first year• Increased ad conversions by 430% while reducing cost per conversion by 17%• Created automated webinar platform initiative that drove 11% of monthly revenue • Managed six-figure affiliate and influencer program for monthly promotional sales

• Developed strategic initiatives that grew revenue by 2.13% per month on $5M in sales• Increased traffic by 10,000 monthly viewers through on-page SEO optimization• Established email segmentation and automation for a 7.17x growth in sales• Managed a team of 5 specialists with Agile methodology • Oversaw promotional calendars, SEO, content calendars, blog posts, and social• Grew on-page conversion rate by 1% quarterly with analytics driven optimizations• Project managed migration from Magento to Shopify Plus with 23 major third party apps

• Remedied low-performing email efforts, increasing open rates by 23% and revenue by 294% • Implemented Facebook ad campaign of $250,000 with an average ROAS of 4.13• Managed team of 11 specialists in a large-scope production environment• Launched Amazon store with 6,000 SKUs and project managed business operations integrations

• Developed coworking space from concept to sale of the business in 26 months• Project managed all website development, graphic assets, sales materials, and paid traffic efforts• Established lead generation with paid traffic, email nurture cycles, CRM integration, lead scoring

Masters In Human Resource Management