Director Of Ecommerce Technology & Special Projects
Current* Oversee and manage all aspects of the online business including strategic planning, content strategy and development, promotional campaigns, website design, customer service, web analytics, and web technologies.* Develop and oversee a comprehensive eCommerce strategy aimed at improving the site's user experience and increasing web-generated revenue.* Partner with product management, operations, and customer service to ensure a seamless customer experience from point of sale to delivery.* Collaborate with marketing teams to develop brand-specific strategies and promotional activities.* Utilize Shopify's platform features to optimize and personalize the customer's online shopping experience.* Regularly analyze and report on key eCommerce metrics, including website traffic, customer behavior, and sales, using tools like Report Pundit or Shopify's built-in reporting.* Ensure that the website is always up-to-date with correct and accurate product information, including stock levels, product descriptions, and prices.* Manage relationships with external vendors and partners to support the eCommerce platform and marketing campaigns.* Oversee customer service responses to inquiries and complaints related to the online shopping experience.* Maintain awareness of market trends and advances in eCommerce technologies, using this knowledge to keep the online business competitive.* Establish a robust testing strategy for the website, including A/B tests, to improve conversion rates and other key metrics.