Developed and executed multiple Salesforce automation processes that delivered tailored emails to customers based on specific criteria.Designed and managed Data Extensions in Salesforce to store and process incoming data.Created and maintained comprehensive automations in Salesforce's Automation Studio for various campaigns.Integrated Facebook ad data into Salesforce to capture leads and target customers effectively, delivering emails relevant to the ad content.Designed and implemented Unica workflow campaigns, incorporating inclusion and exclusion logic to meet precise campaign requirements.Manually developed sessions, workflows, and mappings in Informatica to ensure that all data transferred met specific campaign requirements.Monitored over 100 daily Tidal jobs, ensuring successful data connections and automation completion.Resolved automation issues promptly to maintain the integrity and timeliness of daily processing.Configured new campaign automations in Tidal, establishing dependencies and links between Tidal jobs for seamless file transfer via SFTP.

• Established programming within Basis and Basis DSP to allocate customers’ marketing campaign budgets to applicable marketing strategies considering tactics effectiveness and other KPIs.• Created Excel Tools to provide visibility into anticipated saturation levels; data utilized in sales proposals and marketing strategy development.• Developed a Census Tool Dashboard utilizing Power BI to accelerate and streamline the New Business Proposal Process and identify targeted marketing demographics.• Built a Domain ComScore Scoring Tool to determine the top domains for targeted demographics ensuring successful ad placement• Authored SQL scripts to ensure effective/active Quality Assurance processes, including performance to campaign budgets and effectiveness of tactics strategies.• Evaluated Google SEM Marketing campaigns by analyzing past campaign data history and recommending improvements to ensure alignment to B2B target audience versus B2C target audience, higher Google scores, and redesign of product’s landing page.

• Responsible for managing Outlook inbox requests; created Azure DevOps tickets and assigned categories based on change request: new development/enhancements, bug fixes, security tickets etc. • Managed ticket creation, definition, assignment and progress through Azure DevOps.• Collaborated with requestor to refine business requirements and benefits. Conducted walkthrough with requestor to confirm updated output met expected results, moved approved requests into production. • Developed multiple Power BI dashboards and reports utilized by C-suite and corporate executives, providing visibility to critical metrics and analytical views of key performance indicators.• Provided insight into critical, missing dashboard content and reporting; initiated and developed identified dashboard enhancements in Power BI.• Implemented 200+ change and new reporting requests in SQL and SSRS; enhancing and providing reports utilized daily by our internal customers.• Served as team’s interim Project Manager; managed ticket creation, ticket assignment and progress. • Lead creation of bi-weekly sprint dashboards and daily stand-ups, tracked task completion, remaining effort and identified roadblocks. Refined velocity estimate process used for sprint planning and refined t-shirt size estimating for tickets and associated SLAs,

• Managed the logistics of inventory, assembly, and placement of $3M in office products weekly.• Served as Site Manager for 3 summers.• Directed and supervised 12 team members in a deadline-focused environment.• Interacted with customers and addressed their concerns.• Coordinated shipment deliveries with the administrative team.• Addressed worksite issues quickly to ensure deadline achievement.

Lead and organized a Team to assemble and place furniture in school and offices.

Ran food and drinks to costumers seats and dealt personally with any request and needs they needed. I also cleaned each auditorium after each movie.