Currently, I'm the day-to-day lead on public relations and communications strategy for a number of consumer brands at Dittoe Public Relations, including Vita Coco and Humanscale, among others.Recently, I took a hiatus from PR to take care of family and spent time freelancing for a number of health and consumer brands. Prior to that, I led communications strategies as the Integration Team Lead on Gatorade at FleishmanHillard and the iconic Mars family of brands at Weber Shandwick, overseeing and leading a number of brand and product launches including award-winning and top-performing programs such as M&M'S MIX, M&M'S Album Art, M&M'S purpose and its first new character announcement in over a decade: Purple. In addition, I worked alongside corporate affairs leads at Mars to support the need for cross-segment (earned + paid) storytelling by elevating brands and connecting them back to Mars.A little more about me: I’m an enthusiastic and creative public relations professional with over nine years of experience. I offer a wealth of experience and history of strategically developing and implementing successful integrated public relations campaigns for an impressive portfolio of some of the world's most well-known brands, such as M&M'S, Gatorade, SNICKERS, TWIX, Excedrin, Abreva, Kellogg's, Molson Coors, Serta Simmons Bedding, Johnson Controls, Culver's and more.I'm passionate about creative storytelling that taps into culture and earns attention. My outgoing personality and infectious smile has given me a strong reputation as a valuable team player and leader that drives results.Outside of work, you can probably find me at the gym, reading, watching YouTube or spending time with my husband.