• Developed and implemented B2C and B2B marketing and advertising strategies for local and national brands.• Communicated directly with upper management teams to discover the company’s vision and then planned and executed successful marketing campaigns for radio, digital, social, and print advertising campaigns.• Developed or reworked company websites to maximize appeal while also optimizing SEO.• Planned and executed audio and video productions for use as advertising on radio, television and online.• Developed weekly and/or monthly reports for proof of performance on marketing campaigns.• Managed teams both large and small to produce assets for a multitude of advertising medium including radio and television advertisements, social media creative assets, billboard design and placement and many others.

• Oversaw every aspect of the company’s marketing department developing marketing proposals, campaigns and reports while managing budgets, cooperative accounts, ad schedules, an internal media creation team and external website development and advertising agencies.• Advised the CEO on a multitude of B2C and B2B marketing opportunities and strategies with a focus on ROI, market growth, sales conversions and competitor analysis spanning all marketing channels.• Worked with regional manufacturer representatives to develop market specific brand advertising campaigns.• Led the development of supporting assets from conceptualization to finalization for marketing and business development campaigns including digital media, video, email templates, print publications, radio and television ads, pitch decks, research reports, and event optimization.• Played a critical roll in an 82% revenue increase in the last two years while saving the company over 30% on advertising spends and media asset creation and implementation.

• Oversaw every aspect of the company’s marketing department developing marketing proposals, campaigns and reports while managing budgets, cooperative accounts, ad schedules, an internal media creation team and external website development and advertising agencies.• Advised the CEO on a multitude of B2C and B2B marketing opportunities and strategies with a focus on ROI, market growth, sales conversions and competitor analysis spanning all marketing channels.• Worked with regional manufacturer representatives to develop market specific brand advertising campaigns.• Led the development of supporting assets from conceptualization to finalization for marketing and business development campaigns including digital media, video, email templates, print publications, radio and television ads, pitch decks, research reports, and event optimization.• Played a critical roll in an 82% revenue increase in the last two years while saving the company over 30% on advertising spends and media asset creation and implementation.