Natalie Ryan Email & Phone Number

Buffalo/Niagara, New York Area

• Provided instruction to students grades K – 5 in regular and special education classrooms• Fostered positive relationships and behaviors among students through effective classroom management and implementation of academic and motivational lesson plans

New York City Metropolitan Area

• Executed PR campaigns through paid, earned, shared and owned media tactics for internationally recognized brands, resulting in high-impact outcomes, including increased brand awareness, website traffic, conversion rates and more • Monitored the news and social media landscape daily to provide relevant updates and strategic recommendations to clients • Crafted and distributed press releases via Business Wire to generate publicity • Fostered and maintained media contact relationships• Compiled media lists inclusive of targeted news outlets and editors for earned media outreach • Devised pitches and conduct media outreach, resulting in placements on publications including Good Housekeeping, Elle Décor, USA Today and more • Produced brand fact sheets and messaging documents to utilize for media opportunities and contributor segments • Tracked organic and proactive traditional and social media coverage in status reports throughout the year and specific campaigns for year-end reporting and program recaps• Organized and managed influencer programs through researching and identifying influencers, negotiating rates and aligning on social deliverables, mocking up influencer contracts, onboarding influencers to the campaign, reviewing influencers’ drafted content, sharing live posts and initial results with clients, tracking performance metrics and sharing final results with clients • Participated in agency brainstorm sessions to facilitate ideas for client programs• Provided knowledge on Meltwater to teams within the agency through hosting independent trainings, team consultations and contributing to the internal monitoring newsletter

• Assisted on- and off-site player appearances, sponsor promotions, VIP meetings and parties for the Buffalo Sabres• Organized and maintained databases for marketing initiatives and partner activations

Buffalo/Niagara, New York Area

• Wrote and edited The Dome, college’s internal newsletter, published 3x/week to 800 campus community members • Produced and disseminated GriffNews, college’s alumni newsletter, published 1x/month to 30,000 alumni • Devised and implemented year-long social media strategies for college’s 150th anniversary • Utilized content management systems to analyze, plan and develop marketing ideas for internal teams

Buffalo/Niagara, New York Area

• Developed workout/practice regiments for swimmers 3 – 12 years old• Promoted cohesion and sportsmanship within a group of 100 swimmers

Buffalo/Niagara, New York Area

• Created organic content for social media channels, successfully increasing engagement among targeted audiences• Provided social media strategies to clients in the automotive industry

Buffalo/Niagara, New York Area

• Collected and input data from clinical observations• Gained critical research skills from working closely with other team members through clinical and community-based experiences• Provided clinical treatment to children ages 7 – 12 diagnosed with Autism Spectrum Disorder• Facilitated intensive social skills groups, conducted therapeutic activities and implemented a structured behavioral program

Buffalo/Niagara, New York Area

• Assisted in the orchestration of fundraising events through successful organization and marketing initiatives • Executed strategies across social media platforms to drive awareness and engagement for events

Master Of Science - Ms, Sport Product Development

Bachelor Of Arts (B.A.), Integrated Marketing Communications

Concentrations in Integrated Marketing Communications, Advertising/PR; Minor in Child, Family and Community Studies

Education record