Brand And Creative Specialist
CurrentAs Action Target's Brand and Creative Specialist, I'm responsible for content creation with a focus on the e-commerce channel. Additionally, I help in content planning and development for the corporate side of the business. Content ranges from business wide campaigns, to product descriptions, to in-depth video productions highlighting key components and benefits Action Target products and services.Along side content, I have a large responsibility managing the e-commerce channel. I ensure appropriate products are promoted through various digital channels. Most of my time is spent focusing on SEO for the e-commerce channel where I help drive organic search traffic.My role also oversees all social media management, affiliate marketing, email marketing, display advertising, and PPC management.