Leading the launch of the Bedrock Platform, an innovative and fully customizable infrastructure tailored for diverse media trading solutions. Our platform delivers an end-to-end programmatic technology stack designed to help media owners monetize inventory efficiently. By incorporating advanced data curation and custom demand-side bidder nodes, we add significant value at every stage of the media trading process.

I help executives and investors launch profitable new products and ventures in the AdTech space. With 20+ years of experience across the full product lifecycle, I simplify complex strategies, roadmaps, and go-to-market plans into actionable steps that drive growth and profitability.Empowering Growth and Profitability in AdTech: I specialize in partnering with executives and investors to translate complex ad tech landscapes into clear, actionable strategies for successful product launches and profitable ventures. I bring 20+ years of hands-on experience across the entire product lifecycle, from ideation to go-to-market execution.Simplifying Complexity: My expertise lies in breaking down complex product strategies, roadmaps, and go-to-market plans into simplified, actionable steps that drive tangible results. I have a proven track record of helping companies navigate the complexities of the ad tech ecosystem, identify lucrative opportunities, and create strategies that win in the market.Leveraging a Vast Global Network: I have cultivated a vast global network spanning programmatic platforms, retail media, data providers, publishers, advertisers, and agencies. I leverage this network to forge strategic partnerships, open doors for clients, and drive impactful business development initiatives.Key Areas of Expertise:Product Strategy: Crafting clear, data-driven product strategies that align with business objectives.Product Planning: Developing detailed product roadmaps and execution plans.Go-To-Market Strategy: Designing and implementing successful launch strategies.Strategic Partnerships: Identifying and fostering mutually beneficial partnerships.Business Development: Driving revenue growth and market expansion.

Create and execute a portfolio of Product Strategies across 3 core products: DOOH CMS, SSP, and Curation Platform adapted for the US, EMEA, and APAC regions. Implement go-to-market strategies and product positioning for identity, geo-spatial data platform, analytics, machine learning and AI.

Provide regional support and relationship sponsorship for the Iponweb Japan Joint Venture between IPONWEB and DAC.

Regional strategy and business development of a customized Commerce Media offering in the APAC market incorporating Retail Media, Mobile User Acquisition, Audience Data Curation, Supply Side, and Demand Side Platforms.

Lead the Strategic Product Planning function and product management practice to drive the transformation to a product-driven company that rapidly launched and scaled The MediaGrid and BidCore products globally.

Expanded regional responsibilities leading business development and solutions consulting for hyper-growth Native Ads and Mobile Performance client segments across APAC, Israel, Middle East, Central & Eastern Europe, and Russia.

Lead business development and solutions consulting for IPONWEB u-Platform technologies and BidSwitch across APAC. Drive new product initiatives and solutions for the APAC region. Provide strategic guidance and support to Iponweb Japan joint venture.

Lead a team to architect a digital personalization system and integrate multiple partner technologies to activate 1st party data across the Singtel Group. Created a digital activation playbook which we used to in-house digital advertising for Singtel companies and leading enterprise clients.

Build and manage business development and account management teams to onboard and service top-tier agencies, trading desks, and advertisers across South-East Asia, Japan, and China.

Establish partnerships with leading Ad Exchanges, Supply Side Platforms (SSP), Data Management Platforms (DMP), and other advertising technology providers critical to the operations of Brandscreen's Demand Side Platform.

Drive product innovation and lead product management of the Brandscreen Demand Side Platform (DSP).

Develop and oversee MIG Media Services and Zeus Advertising Platform in Asia Pacific. Manage Platform Services team across China and Singapore to provide support, training, and account management to digital agencies and joint ventures. Effectively utilize global business and technology infrastructure to address market specific needs.

Manage client services for the Decide DNA search marketing platform across Asia Pacific. Develop key agency relationships to increase advertiser adoption by over 20% leading to a 33% increase in spend under management over an 8 month period.

Partner with top internet retailers to integrate the Bing cashback program; exceeding transaction volume goals by over 160%.

Launch Microsoft adCenter making key contributions in multiple cross-functional and virtual teams for revenue and relevance initiatives. Develop and improve processes and business enablers using Lean Six Sigma methodology and Agile Project Management.