- Accelerate revenue and reduce CAC by aligning Marketing, Sales, and Product leadership around a vision, strategy, and roadmap to optimize the managed sales lifecycle- Drive top-level KPI’s by leveraging machine learning to simplify manual workflows and automate where possible- Reduce software TCO, increase operational efficiency, and enable differentiated customer experiences by moving key business information from wikis and spreadsheets to first-class data products- Evangelize and embody the product operating model to partner teams and stakeholders

- Enabled Sales and CS teams to achieve revenue targets efficiently by creating products that substantially reduced book assignment times- Created product vision, strategy, and roadmap by conducting primary stakeholder research, quickly validating prototypes, and analyzing data- Carved out time for impactful short-term asks while maintaining progress on long-term vision- Fostered a collaborative environment with Software Engineers by involving tech leads early and often in customer research, problem and solution definition, backlog prioritization, and impact measurement

- Plan and implement chapter events for Central Texas chapter of SABR- Migrated chapter website from Joomla to Wordpress while maintaining 9 years of content

- Reduced monthly client churn to lowest in company history by launching products and features that drive customer outcomes and partnering across teams to educate customers on usage and value.- Launched iOS and Android mobile apps and iterated on key mobile and web features. Acquired a significant portion of our userbase and increased MAU and WAU consistently.- Raised Month 1 retention on mobile and web by increasing conversion rate of key features.- Shifted feature development to become more metrics-focused by defining and generating key product metrics via off-the-shelf tools and custom reports using SQL and R, in partnership with the data science team.- Accomplished the above by continuously interviewing current and former customers, synthesizing results, combining with data analysis to drive roadmap, and owning go-to-market with Marketing, Sales, and Customer Success.- Acted as Product Owner for Agile design and engineering team.- Acquired by Elm Street Technology in September 2021

- Write sabermetric articles for FanGraphs and its sister site The Hardball Times- Analyze and present data using SQL, R programming, and specialist websites such as Baseball Savant

- Defined vision for a network security forensics tool to help security analysts reduce incident investigation and response times and false positive rates.- Confirmed value of vision and usability of solution by conducting user research and iteration demos with C-level executives and analysts.

Developed, researched, and wrote sabermetric articles for a Baltimore Orioles fan website.

- Developed, researched, and wrote feature articles for the leading Baltimore Orioles fan website - Acquired and analyzed data from FanGraphs, Brooks Baseball, Baseball Savant, etc.- Combined statistical analysis of this data with prose to tell informative stories

- Increased test coverage while reducing test time by implementing end-to-end, front-end, and back-end automated test harnesses and test suites.- Filed and verified hundreds of bugs and wrote 40+ help topics for 12+ product releases.- Managed 7 direct reports.- Acquired by Alert Logic in April 2016

- Authored weekly "Texas Swing" column about baseball- Recapped each week in the 2012 Texas Rangers, Houston Astros, and Round Rock Express seasons- Proposed, researched, wrote, and edited story ideas

- Supported thousands of customers and multiple engineering teams by writing documentation for 20+ releases of LabVIEW APIs in specialized technical areas.- Managed 5 direct reports. Promoted 1 new hire to Staff Technical Writer in 18 months.

Delivered 8 sets of LabVIEW API documentation, written in English by non-native speakers, within a tight 12 month time frame by moving to Shanghai, China and training and managing a team of 7.

- Authored technical documentation, web content, and misc. documents- Developed, wrote, and presented numerous sales and marketing programs- Edited business plan overview that was presented to potential investors- Overhauled the user manual that is sent to magazine reviewers and customers- Created and implemented monthly newsletter- Assumed various sales and marketing duties working directly with the president, sales manager, and marketing director