Ryan Puetz Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Empowered Amazon's leading vitamin and supplement retailer by enhancing their paid social media strategy, execution, targeting, and optimizations during my contracted tenure. Spearheaded and orchestrated the Q3-Q4 activation phase, resulting in the formulation of a robust $1.1 million strategy for the year 2024. Additionally, served as a trusted consultant for the development of internal documentation and processes, focusing on paid media methodologies and best practices.

Greater Minneapolis-St. Paul Area

Founder of a nonprofit organization in honor of Debbie Bertrang-Piotter, my step-mother, who untimely passed away from Glioblastoma. Exceeded donation projections in year one by 400%, raising $127,000 for cancer research and local families in need. Responsible for the creation and management of the website, brand guidelines, online registrations and donations, digital advertising, sponsor acquisition, print materials, merchandise development and event coordination.Our mission is to honor the lives lost to cancer by hosting a benefit that unites communities, raises funds, and fosters hope. Through our event, we strive to donate all proceeds to cancer research and local families in need, creating a meaningful impact in the fight against cancer while celebrating the resilience of individuals affected by this disease.

Chicago, Illinois, United States

Worked cross-functionally with internal and external teams to plan, execute, monitor, optimize and report on paid media campaigns for 5+ clients across different sectors with a discipline in paid social media. Aided with annual strategy to support year-round marketing initiatives with up to 7 figure budgets. Monitored and optimized strategic Google Ads Branded, Non-Branded, and Competitor keyword campaigns for GUM. Experienced with sales funnel performance-based marketing and lead generation, successfully capturing over 40,000 leads for a single client in an eight month period.

Strategized, executed, monitored, optimized and reported on all digital and traditional media campaigns. Managed the internal advertising budget across several mediums. Deployed the campaigns that led to the most successful season pass sale in the organization’s 80 year history, yielding over $10M in sales in just 10 days.

Boise, Idaho, United States

Executed bringing all prior agency-led advertising in-house while managing all traditional and digital paid media campaigns. Championed building and executing all email marketing, newsletters and automated campaigns to a 170k+ database, netting growth of +133% and regular CTRs of above 30%. Overhauled on-site brand imagery managing all signage design and printing. Acted as point of contact for all third party marketing partners and vendors, leveraging OTT, Programmatic, and several forms of traditional media.

Boise, Idaho

Aided in the content strategy and delivery for both organic and paid social media. Worked cross-functionally to manage website content and reporting. Lead in all email marketing initiatives.

Digital Marketing Technology

Digital Marketing Technology

Education record