• Spearheaded initiatives resulting in a notable 15-20% year-over-year increase in revenue and conversionrates for top-performing departments.• Successfully launched over 6,000 SKUs across multiple product lines, meticulously managing attributionand ensuring seamless integration with partner platforms.• Analyzed customer data to inform strategic optimizations on gateways, product listing pages (PLPs), andproduct detail pages (PDPs), driving enhanced user engagement and sales performance.• Facilitated cross-functional collaboration by providing actionable e-commerce insights to internal teams ona weekly basis.• Conducted rigorous site audits to maintain accuracy in merchandising, product information, promotions,and banners, ensuring a superior online shopping experience.• Established and nurtured relationships with cross-functional teams to foster an environment of operationalefficiency and collaboration.

Vinci brands acquired Incipio Group.

• Manage inventory operations on four marketplaces across four brands ~5000 sku’s which helped drive a 20% increase in revenue YOY.• Build/setup all products for .COM/Amazon ensuring that all components are setup correctly before GTM Launches. Work cross functionally to execute GTM initiatives.• Develop promotion strategies for the .COM sites keeping sales promotions fresh and creative.• Plan and create inventory shipments for Amazon FBA/.COM to meet targeted weeks of cover, including aligning with our internal inventory team to communicate actualized sell-through to more accurately hit our monthly budgets.• Helped build, setup, and merchandise six Shopify stores (NA,EU/UK) and currently manage the day-to-day operations, sales, inventory and merchandising on all of the stores.• Run Google Analytics reports weekly to present to our internal marketing/creative/product dev teams on the status of ecommerce performance.Main point of contact for our customer service team to help with any order, website, inventory related questions or issues.

-Created an unforgettable customer experience by providing passionate customer service and selling through customer engagement, specifically in Footwear.-Promoted company programs including warranty sales, Scorecard, and various other seasonal promotions.-Trained new employees to ensure they had the knowledge and skills to be successful in Footwear sales

-Replenished merchandise to the sales floor from the stockroom.-Assisted in processing incoming/outgoing transfers and returns to vendors.-Assisted with price changes, USA counts.