Ryan Mccoy Email & Phone Number

Pico Rivera, California

Stanton, Ca

• Responsible for all outbound marketing that enables understanding of proper tree maintenance practices • Manage City Contracts – build relationship with city officials and be the mediator between the city staff and company operations and sales, manage timelines of contract and projected budgets• Establish a presence within market specific trade organizations by sitting on committees within the organization • Set up, manage and create content for social networks; Facebook and Instagram• Execute standards for services within company achieving unity between the sales department and operations team• Email Marketing – produce copy, design layout, manage database in Constant Contact Email Marketing software and track for follow up• Sales Forecasting – track historical, current, and future sales to determine trends and highlight potential market segments to target • Coordinate with outside firms for video and photography production• Produce media, photography, video and drone utilized media for social media and use within marketing campaigns.• Create white papers on developments within the company and the industry utilizing Acrobat Suite of tools. • Establish brand identity by organizing, promoting, and arranging a sales and marketing calendar that included trade shows and speaking engagements • Search Engine Marketing – Research key words, set up campaigns, analyze website traffic with google analytics to assist in traffic and search patterns, optimize keywords for best ROI. • Search Engine Optimization – Analyzing SEM keyword results to enhance pages within the website using WordPress Plugin Yoast. • Website Updates – update content on WordPress based website including blog posts.

Long Beach, Ca

MARKETING MANAGEMENT• Conducted market research resulting in finding new customers, opening new locations, offering new services and pricing current services• Set up, managed and created content for social networks; Facebook, Twitter and LinkedIn• Managed and tracked SEO and SEM via GoogleAds, Bing, LinkedIn Ads, Facebook Ads• Created quarterly budget for Marketing Department• Involved in strategic planning and direction of company based on current market conditionsPROJECT MANAGEMENT– • Coordinated information and tasks within various departments, coordinate outside contractors, track progression on timelines, follow up once project complete for continuous improvement • Created and implemented the Layout and design of price book• Collaborated with graphic design and PR firms on design, layouts, and printing of various sales collateral, case studies, and press releases. • Designed and Developed collateral for sales team – brochures, powerpoint presentation, promotional materials• Email Marketing – produce copy, design layout, manage database in Constant Contact Email Marketing software and track for follow up• Updated website to allow for in-house changes when needed • Work with finance department to put together pro-forma for new services and business projects

• Recruited new clients and maintaining the current customer relations• Updated and maintained the website, office, and sales material for the company• Presented new ideas and plans for marketing of the company • Revised and recreated advertising pamphlet • Web search for new prospecting customers, mail out direct mail, follow up calls, and attending to new customer inquiries

• Gave input and worked on new packaging development and design• Took orders for samples, retrieve product from warehouse, and sent to customer• Prepared annual catalogs and brochures• Worked on design and ideas for POP displays• Gave input on design for new product lines