IRI lead and project manager for seven Hormel brands. Generate actionable insights for Hormel’s marketing and sales teams by leveraging a custom database of over 56,000 items as well as IRI’s syndicated database which uses data from over 34,000 stores and includes over 290 categories.* Rated in the top 15% of IRI's Client Service division across all of IRI clients in 2014 and top 25% in 2013.* Collaborated with consumer insights and brand management to support the launch of three new Hormel Entrees and an entire new refrigerated meal solution product line that is being adopted and distributed nationally.* Provided insights gleaned from unsolicited research outside of Hormel’s core businesses that led to a licensing agreement worth $30 MM annually for Hormel.* Identified distribution gaps worth $8 MM annually for Black Label bacon and worked with the sales teams to forecast volume and demand scenarios.* Reduced Hormel's merger and acquisition preliminary research time by 30% through the development of automated analytical workflows.

Built a knowledge management system for consumer insights to be shared across the company.* Synthesized 51 research projects into one overarching summary detailing pivotal consumer insights, shopper behaviors, and category trends across the Hormel portfolio.* Created an insight database that was implemented company-wide by senior leadership; database consists of 3 years of market research with 4 levels of varying insight detail to allow easy access to any information needed.* Assisted in the execution and utilization of consumer insights projects for key Hormel brands, including such projects as sensory testing, new product development, concept evaluation, launch forecasting, package design, etc.

Directed analytical support for a 350-bed hospital and conducted monthly performance reviews of 13 hospital units.* Led a cross-functional team of psychologists, psychiatrists, occupational therapists, and nurses that identified segments of the patient population with a high risk of coronary artery disease. Created a customizable wellness program that reduced the at-risk population by 25%.* Compiled and analyzed annual performance data for 26 psychiatric hospitals (5,000+ patients). Recommended policy changes that reduced negative performance indicators by 33%.* Decreased staff deficiencies 20% by restructuring the hospital audit and incorporating unit administrators and line staff directly into the audit process.* Oversaw 10 employees in conducting yearly satisfaction surveys to 325 mentally ill patients which allowed the hospital to identify and address consumer-identified problems.* Maintained the psychological profile database for 500+ patients each year.

Identified customer pain points and developed individualized solutions from those insights. Assisted in the development and training of new employees. Handled all Spanish-speaking customers for my 12-employee team.* Retained nearly 30% of all requested account closures, which was the highest on-site retention percentage.* Mentored a team of 12 new employees which received awards within 3 months of formation for best on-site metrics in customer satisfaction and retention.* Licensed trader: Series 7, Series 63.