Ryan Segovich Email & Phone Number

Schaumburg, Illinois, Us

Set strategy and OKRs for Organic Marketing and Content Marketing across the North American and United Kingdom portfolio (26 partner schools and counting).

Schaumburg, Illinois, Us

Accomplishments:- Led organic team through the onset of the pandemic and have continued to course-correct through uncertain times.- Grew organic traffic across the portfolio by an average of 119% YoY 2019-2020.- Incorporated moderated user-experience testing into site design process, resulting in improved performance for lead-generation and down-funnel metrics (lead quality).- Pursued company-first customer journey map to create benchmarks, provide insights, identify gaps, and prompt conversations for improving the overall user-experience.- Led site speed initiative focused on reducing load time for client websites, resulting in consistent load times under three seconds.- Requisitioned lead status insights report to enable marketing team to easily see lead status information, inspiring tactical changes.- Created annual SEO Strategy documentation to outline the path to our goals. This is updated quarterly per client.- Drafted Standard Operating Procedures (SOPs) for SEO and content-related tactics.Responsibilities:- Set strategy improving lead quantity, quality through direct and indirect methods.- Perform channel-level deep dive to evaluate channel performance revenue, expense and profitability metrics.- Recommend test designs and selection criteria for marketing campaigns to optimize channel Manage multiple concurrent tests and ensure delivery on time and within budget.- Interpret web and media analytics and performance reports to support marketing strategies and collaborate with central support team to maximize lead performance.- Review campaign performance and budget and make strategic recommendations to optimize performance across marketing efforts. Provide data-driven insights and present actionable business recommendations to the Senior Leadership Team.- Oversee an annual budget of 2.5 million and a team of nine individuals

Schaumburg, Illinois, Us

Accomplishments:- In 2019 I moderated our Digital Marketing Summit - a gathering of 30+ stakeholders within the company, including the CEO and COO - generating our SEO strategy and tactics for FY20.- In 2017-18 I led internal audit of our 19 global client sites, identifying strengths and addressing weaknesses. Improvements resulted in an average conversion rate improvement of 200%.- Oversaw keyword ranking strategy for North American clients resulting in 37 high volume/high competition keywords ranked on page 1 of Google and 16 high volume/high competition keywords ranking on page 1 of Google which were previously outside of the Top 100 search returns.- Received Lifelong Learner Award for cultivating and demonstrating expertise, learning and growth.Responsibilities:- Work as a liaison between the Admissions and Media teams, creating a feedback loop of what is working for either side to refine messaging.- Oversee development, execution, and success of website best practices for our 22 global clients that grows web traffic through organic search and other non-paid channels.- Manage a marketing budget over $1 million dollars.- Assist in the development of SEO-based marketing strategy, drive tactical execution on a day to day basis, analyze performance data and communicate insights/action plans.- Develop and maintain positive relationships with key decision makers, both internally and across clients and vendors.- Influence and improve content development to ensure content goals are being met for organic traffic and driving conversions.- Lead an international team of 6 SEO specialists.

Schaumburg, Illinois, Us

Accomplishments:- Improved partner SERP rank to page 1 on Google for two different Master's degree programs.- Increased partner organic traffic by 1700% within one year from launch.- Published four blog posts contributing to Keypath's overall thought leadership.Responsibilities:- Build audiences, target and promote content through YouTube (AdWords), Facebook (Business Manager) Outbrain, Taboola, Twitter, LinkedIn and Pinterest.- Identify and execute site usability or user-experience (UX) enhancements.- Complete annual competitive analysis of peer institutions to develop/refine keyword strategy.- Optimize current content and uncover new opportunities through keyword research. - Analyze site architecture and determine opportunities for improvement.- Recommend and execute modifications to conversion paths.- Establish and implement testing strategy to build traffic, site engagement and conversion rate.- Research and suggest content ideas to generate brand awareness and drive traffic to the site.- Incorporate current best practices for backlink building.

Chicago, Il, Us

Accomplishments:- Grew average monthly blog traffic from 27,556 unique visitors per month to 40,817 unique visitors per month, a 48% increase - Increased organic traffic to the blog from Google, Yahoo! and Bing by an average of 60% - Syndicated content across all social media platforms (Facebook, Twitter, Instagram, Pinterest and LinkedIn), increasing fans between July 2014 and June 2015 from 106,871 to 213,435, exceeding the projected goal by 45,212 fans- Contributed to planning, content and launch of The Chamberlain, official college magazine- Created content for the following high profile projects: > Microsite pages for all 18 campuses (each page requiring six pages of content) > Re-launch of mobile version of website > Responsive landing page for prospective studentsResponsibilities:- Set content marketing strategy and oversee execution- Draft SEO oriented content for blog, social media sites, email, paid web media and web pages- Interact with content management system (CMS) Telerik Sitefinity to implement changes to website

Chicago, Il, Us

Accomplishments for clients:- Supported launch of Allstate’s “Mayhem” character’s Twitter handle through email and social media awareness campaigns - resulting in 35,000 plus followers on the first day- Created and maintained HTML-based e-newsletter in a SmartBrief format for client’s customers. Subscriptions reached 250+- Submitted InterCall senior leaders for 30+ speaking opportunities to increase brand awareness, successfully securing 19 at prominent industry conferencesResponsibilities:- Draft press releases, case studies, blog posts, and bylines for client content- Perform social media audits and promote client materials through social media- Handle day-to-day client interactions, including project updates- Manage e-newsletter for clients- Develop media outreach and strategic plans

Vernon Hills, Il, Us

Accomplishments:- Created 120+ videos for YouTube product promotion, with a combined 500,000+ views to date- Drafted product copy for 1,000 plus SKUsResponsibilities:- Oversee all social media efforts across various platforms (Facebook, Twitter, YouTube, LinkedIn, Blog, etc.)- Create new photo, video, and written SEO oriented content

Wheaton, Il, Us

Accomplishments :- Increased traffic to client's blog by 20% from 12,000 unique visitors per month to 14,400Responsibilities:- Managed social media accounts on Twitter, Facebook, and LinkedIn for well known financial columnist Adam Hartung

Naperville, Il, Us

-Promoted authors and books for radio, print, television, and web campaigns. -Wrote pitch letters and press releases. -Created eye catching headlines. -Multi-tasked and collaborated on eight or more campaigns at a time. -Coordinated publicity efforts with sales and marketing teams.

Champaign, Illinois, Us

Accomplishments: -Received a 2008 Silver Dome Award from the Illinois Broadcaster’s Association for excellent coverage of the Federal Government’s FutureGen announcement in December of 2007.Responsibilities:-Covered the news for East-Central Illinois. -Fostered personal working relationships with contacts. -Authored news stories daily. -Attended public meetings of various governing bodies.

Chicago, Illinois, Us

-Reviewed press releases and day-books for newsworthy content. -Drafted leads to sound bites. -Edited digital audio. -Recorded and sorted network feeds.

Bachelors, Communications, Sociology

General