Sheena Sudra Email & Phone Number

Schaumburg, Illinois, Us

At Keypath, our vision is to transform education to transform the world. We believe the key to transforming education is to unlock greatness – in educators, in individuals and in our people.As a leading global EdTech company, we partner with the world’s leading universities to develop, design and deliver the most relevant online education that meets the needs of busy working professionals and helps to solve global social and economic challenges. Powered by our proprietary technology and data platforms, our services include market research and product development, course design and development, B2C marketing and student recruitment, student experience and placement, and faculty recruitment. We work with leading universities across Australia, SE Asia, the United Kingdom, United States, and Canada helping ~50k students reach their true potential.

Melbourne, Victoria, Au

Purpose to deliver a ‘simple and digital’ everyday banking customer experience across the full customer lifecycle to ~5M customers. Accountable for driving revenue growth across the dynamic everyday banking portfolio (ie. Personal lending, Credit cards, Transaction accounts and Savings) and accelerating consumer digital adoption (ie. new digital wallets/payments and app usage). Accountable for strategy and delivery through agile team of c. 30 people and multimillion dollar investment to deliver efficient growth outcomes. Key Achievements: Launched Australia’s first ‘no interest’ StraightUp card to market disrupting the credit category for millennials and driving significant positive market share of sales growth 3xs to peers in subdued credit environment and over 30% of new sales flow. Won RFI award for Best Banking Innovation 2021. Awarded ‘NAB Honour’, an internal recognition award for the top 1% of NAB employees for launch. Drove material market share growth across all key product portfolios through delivering compelling segment led propositions to meet changing customer needs.Designed multiple personalized experiences to support customers, uplift engagement, revenue and drive cost out including scaling to new efficient owned channels.

Melbourne, Victoria, Au

Led Consumer marketing team of ~50 people for NAB driving material revenue growth across all personal banking including home lending/broker and all personal everyday banking products.Drove uplift in digital banking supporting vulnerable customers through the pandemic.Implemented new econometric modelling for home lending driving increased media effectiveness, efficiency and improved optimisations. Supported restructuring of marketing organization to strengthen alignment to business delivering greater efficiency and effectiveness.

Melbourne, Victoria, Au

Transformed NAB's marketing approach to acquiring, onboarding and retaining the young adult segment through delivering compelling mobile-first customer value propositions. Adopted new agile ways of working leading team of ~25 and multi-million budget.Achievements:Repositioned NAB everyday banking and travel propositions, leading with the app unlocking new digital first channels and personalisation. Exceeded revenue targets with record-breaking uplift in customer engagement, digital adoption and segment NPS. Recognized as Finalist RFI Best Marketing Campaign of the Year 2019; Key speaker at CXO conference. Launched Apple Pay to market - delivered strategy to marketing execution in less than 35 working days, delivered triggers to 2M customers and exceeded annual adoption targets in first month alone.

Melbourne, Victoria, Au

Responsible for driving mortgages revenue growth and maximising ROI. Key achievements: Led the integrated home loan marketing plan- Repositioned the home owner proposition from price to value; Delivered first ever Home Loan market differentiated offer of Velocity points.Results: Surpassed incremental home loan sales target despite significant macro headwinds with record breaking digital and engagement metrics. Awarded The Australian Lending Awards Best Customer Campaign for Velocity campaign.

Melbourne, Victoria, Au

Project managed the development of the enterprise-wide marketing plan including managing commercial investment trade-offs to maximize return on investment across ~$130M investment. This resulted in significant ROI gains and cost savings. Led first-ever neuroscience study for MLC and delivered material campaign optimizations as a result. This case study was recognized globally by the Advertising Research Foundation as best-practice. Key presenter of learnings at the Re:think 2015 conference in New York to over 1000 attendees.

Melbourne, Victoria, Au

Aligned to the business growth objectives, I led the marketing team to deliver and optimise multiple national marketing campaigns to drive sales acquisition growth. Results: exceeded application targets at a record-breaking efficient cost per application and contributed to market share growth; received NAB Employee recognition award for high performance.

Melbourne, Victoria, Au

Responsible for driving qualified leads and new customer acquisition for the Small Business Banking business unit. Delivered first major Small Business campaign aligned to the new ANZ brand achieving significant uplift in leads and exceeded ROMI targets.

Southbank, Victoria, Au

Responsible for the development and implementation of the marketing strategy for 30 professional development events and webinars, through leading the marketing team. Led and delivered first-ever digital new acquisition marketing strategy for CPA Congress, the flagship event of the business, held across 12 locations across the globe and virtually. The campaign delivered record-breaking engagement levels, revenue growth and ROI at low cost per acquisition.

London, England, Gb

ICLP is a global loyalty marketing agency. Drove global lead generation and relationship building strategies including introducing a coordinated approach across 14 countries whilst consulting on local and regional level marketing plans and managing global team. Results: Material positive ROI on global campaigns including PR coverage.

London, England, Gb

UK media giant Emap Communications, a FTSE 100 company. Relaunched new digital and print offerings and turned a declining circulation into positive sales growth, delivering industry recognition of the 'PPA International Magazine of the Year Award'.

Bachelor Of Business And Bachelor Of Arts, Marketing, Psychology

Career Qualified In Banking, Banking And Financial Support Services

Victorian Certificate Of Education

Education record