Ryan Shafer Email & Phone Number

Rochester, Ny, Us

Rochester, New York Metropolitan Area

Experienced Product Design and User Experience consultant, I use Human Centered Design to lead client teams through the design process, starting with the user and stakeholders of the experience then translating insight into action to design, build and ship products. With a focus in designing end to end healthcare experiences that connect mobile, FDA registered devices, and the interactions between patients, clinicians and payors to deliver meaningful experiences that improve the quality of care, lower costs and deliver great experiences.

Building Human Centered Design Capabilities and Envisioning the future of Digital experiences for The Center for Medicare & Medicaid Services (CMS) and the Food and Drug Administration (FDA).

Lead and inspire teams using Design Thinking methodology to create distinctive experiences for members that deliver key business performance objectives, increase Net Promoter Score (NPS), improve task completion, improve health outcomes and reduce medical spend. Partner with product teams to inform digital strategy, refine business case using analytics, member research, and provider needs. Building a Discovery Practice for UHC Digital that translates business needs into digital experiences for 27 million members, leading discovery workshops, journey mapping and co-creation sessions for multiple product initiatives:• UHC mobile and web digital product design and discovery• Digital Health: Chronic condition management programs• Virtual Visit mobile and web Telehealth platform• Accountable Care Organizations (ACO) omni-channel patient/physician experience design

Greater Boston Area

Working to envision, design and deliver the future of healthcare experiences across multiple channels, digital, physical, and retail that improve quality of life, health outcomes, and drive business results.Lead cross functional teams through a consultative design process, framing business opportunities, lead in-home ethnographic research, translate findings into actionable insights informing UX design of holistic health and lifestyle experiences that encourage and support behavior change. Plan and facilitate workshops, develop user journey maps, UX strategy, wireframes, rapid prototypes for mobile and desktop to launch in-market pilots that lower costs, improve healthcare outcomes, and drive Net Promoter scores. Develop innovation portfolio management tools based on multiyear roadmaps then present concepts to leadership to secure investment to launch in market pilots.• Digital Medication Adherence (IOT) pilot• Virtual Coaching for weight reduction pilot• Hypertension digital health pilot• Hospital Readmission reduction pilot• Augmented Reality (AR) nutrition guide

Providence

Ximedica is an FDA registered global design & innovation consultancy focused exclusively on consumer health, medical devices and hospital systems. As Director of the Consumer Healthcare business I was responsible for building relationships with our clients, then partnering with stakeholders to leverage design to identify opportunities that would delight customers, grow their business and defend against the competition. To achieve these results I led a cross-functional team of 8-12, including Designers, Program Managers, Research, Mechanical Engineers, Electrical /Software Engineers, Prototype Fabricators and outside agencies thru a stage-gate process to deliver programs from concept to production.•Built 5-10 year innovation pipeline for billion dollar brands, responsibilities include directing human-centered design, observational research, trend analysis, developing design strategy, consumer journey maps, conceptual frameworks,development budgets, and schedule management. Collaborated to create unique customer value propositions that addressed unmet customer needs and were differentiated from the competition.•Facilitated design and ideation sessions globally, Shanghai, Seoul, Milan, Cologne, to conduct workshops focused on developing needs based design solutions.•Directed million dollar plus innovation programs, assembling cross functional team(s) to apply human-centered design methodology to identify business and consumer needs, synthesize and translate insights into actionable design and development direction.•Delivered cohesive design language and increased profitability, developed strategic design presentations to prioritize business opportunities and innovative solutions to VP and CEO level executives to support funding requests and capital investment decisions.

Boston

MassArt is the first independent public college of art and design based in Boston. I was invited to teach a Professional Practice Studio in Industrial Design to provide practical experience for students. Developed a curriculum that covered user-research, field observation, insight identification, concept development, design, prototype development, and report preparation that would develop real-world design project skills.•Nurturing + mentoring junior designers•Building Design + Innovation Capabilities•Establish systems + process for Design

Canton, Massachusetts

Dorel is a global leader in infant care, travel, sleep and safety products. Directed a team of internal and external design, engineering and prototype resources to deliver infant and toddler product lines within aggressive schedules, cost of goods, safety regulations and budgets; including, strollers, highchairs, bassinets, swings, bouncers, wood furniture, and infant car seats. I focused on developing product design and innovation process that would mitigate development risk and balance development cost with return of investment. Collaborated with marketing to conduct in-home ethnographic research with parents and children to inform and inspire product designs.•Directed cross-functional team of 7,with external team of 10+ contractors and consulting firms, delivering product to support $121M line, providing hands-on leadership, strategic planning, and drawing package review and specifications for production.•Responsible for $600k development budget and design schedules, identified and built a network of design and innovation partners to support new product development and running line needs. This open innovation platform insured we had a consistent pipeline of design and innovation to support business growth, and increase our speed to market.•Managed China based Design and Engineering, With a factory based team in Shanghai and an external team in Shenzhen, led weekly video conference calls and regular on-site visits to direct and lead development efforts. Effectively leveraged 24 hour time schedule to accelerate programs and increase speed to market of key initiatives.•Built business case for design, collaborated with marketing to prioritize design and innovation projects, build business case and ROI model for design and innovation strategy, including cost of development, cost of goods target, tooling amortization and sales projections based on consumer insight, sales forecast and discussion with retail buyers.

Avon, Massachusetts

The First Years/RC2 manufactures infant feeding, care, toys, and developmental experiences for parents and children. Designed new product concepts and gained hands-on experience of global manufacturing in Asia. Worked closely with engineering and quality assurance team to design to industry standards, Juvenile Product Manufactures Association, Consumer Product Safety Commission and used risk management tools design failure effects analysis.•Participated in consumer research to gain customer feedback, identify unmet user needs, inform concept ideation for $50M infant care hardlines category, including new products, and running line support (sippycups, bottles, teethers, feeding seats, bathtubs, toys, changing pads, monitors).•Concept Development, based on user research and insight, led cross-functional brainstorm sessions to solve problems and generate user and customer needs based product solutions.•Identified $10M incremental sales opportunity based on consumer insight, pitched concept, and negotiated approval from Disney.•Awarded licensor of the year, successfully rebuilt relationship with Disney Creative Group and delivered lines of Disney infant products to retail.•Provided on-site global design and development support in China, Taiwan, and Thailand to complete engineering with factory-based team and maintain design quality into production.