Founder And Ceo
This Is The Way Group
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Ryan Soifer Email & Phone Number
Founder and CEO
at
This is the Way Group
1 work email found
@serenaandlily.com
2 phones found area 919 and 408
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder and CEO
Location
Mill Valley, California, United States
Who is Ryan Soifer? Overview
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Quick answer
Ryan Soifer is listed as Founder and CEO at This is the Way Group, based in Mill Valley, California, United States. AeroLeads shows a work email signal at serenaandlily.com, phone signal with area code 919, 408, and a matched LinkedIn profile for Ryan Soifer.
Ryan Soifer previously worked as Senior Manager Product Management, Store and Omni Technology at Bluemercury and Retail Operations Manager at Allbirds. Ryan Soifer holds Bachelor Of Science - Bs, Communications from Arizona State University.
Company email context
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{first}.{last}@serenaandlily.com
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Profile bio
About Ryan Soifer
With over 10 years of experience in customer success and operations management, I am passionate about leading and executing projects that enhance customer experience and operational efficiency in the retail industry. Currently, I am a Senior Manager of Product Management, Store and Omni Technology at Bluemercury, where I oversee the development and implementation of innovative solutions that support the company's omni-channel strategy and growth.Some of the achievements I am most proud of include generating 50% revenue growth by driving the online ordering system at Serena and Lily, achieving an 80% decrease in the wait time on calls while doubling call capacity by executing a new phone tree system and SLA at Serena and Lily, and obtaining a 200% increase in Instagram followers for Catapault Creamery while driving 150% traffic to the website through successful oversight of all marketing, collateral, and consumer-facing marketing efforts. I have also leveraged my skills in new business development, social networking, and hospitality to establish new channels, cultivate local retail relationships, and increase customer satisfaction and retention. I am always eager to learn new technologies, tools, and best practices that can help me deliver value to the customers and the organization.
Listed skills include Hospitality, Strategic Planning, Event Management, Customer Service, and 33 others.
Current workplace
Ryan Soifer's current company
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This Is The Way Group
Website
AeroLeads page
8 roles
Ryan Soifer work experience
A career timeline built from the work history available for this profile.
Senior Manager Product Management, Store And Omni Technology
Current
Dec 2022 - Present
Retail Operations Manager
Responsible for the development and management of all operational systems, policies, and procedures for the retail channel, focusing on improving store workflow efficiencies, contribution, P&Ls, and New Store Openings. Developed and launched a new labour model and tool to reign in Store Payroll Spend.Launched a global procurement and distribution of store.
Mar 2022 - Aug 2022
Retail Operations Manager
Responsible for developing and managing all operational systems, policies, and procedures for the retail channel, focusing on improving store workflow efficiencies, contribution, P&Ls, and New Store Openings. Launched and managed a new Omnichannel POS and OMS for entire retail channel that drove an increase of 25% of revenue from $30m to $38m.Launched and.
Sep 2020 - Mar 2022
Project Manager
Was accountable for business development and custom design projects, spearheading activities ranging from lead generation, troubleshooting order processing, and shipping and logistics to market and product development. KEY ACHIEVEMENTSOversaw eight Trade Specialists processing $18M+ in annual sales while leading business development activities to register.
Nov 2018 - Apr 2020
Director Of Sales And Customer Support
Catapult Creamery
Was responsible for leading marketing, sales, and operations of the company’s rapidly expanding retailer network while developing its marketing, quality assurance, and business intelligence functions.KEY ACHIEVEMENTSExtended the retailer network to cover 20+ local and regional retail chains in addition to tracking inventory and coordinating deliveries to.
Jan 2018 - Aug 2018
Customer Operations Manager
Was in charge of a team of 60 technicians and trainers executing 200+ daily repair tickets, formulating, and implementing strategies to improve customer experience and operational efficiency.KEY ACHIEVEMENTSExecuted strategies that drove a 25% increase in customer satisfaction and a 50% decrease in technical appointment wait time. Crafted strategies to.
Aug 2013 - May 2018
Creative Trainer And Technical Specialist
Was responsible for coordinating and facilitating training for new retail hires across four Apple stores in the San Francisco Bay Area. KEY ACHIEVEMENTSRecruited, hired, and onboarded 60 retail employees while overseeing their professional development, resulting in a 90% promotion rate within a year. Created a curriculum and schedule that drove an 8K+.
Feb 2011 - Aug 2013
Team & coworkers
Colleagues at This is the Way Group
Other employees you can reach at bluemercury.com. View company contacts →
CB
Catherine Bochenek
Colleague at This Is The Way Group
New York City Metropolitan Area, United States
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TD
Teresa Dean
Colleague at This Is The Way Group
Norristown, Pennsylvania, United States, United States
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CR
Christiana Rogers
Colleague at This Is The Way Group
Los Angeles, California, United States, United States
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NJ
Nicole Jacobs
Colleague at This Is The Way Group
New York, New York, United States, United States
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JP
Julia Perloe
Colleague at This Is The Way Group
Cos Cob, Connecticut, United States, United States
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LF
Logan Franklin
Colleague at This Is The Way Group
Greater Chicago Area, United States
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KH
Kalila Hunter
Colleague at This Is The Way Group
Greater Chicago Area, United States
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GC
Gabriella Crafton
Colleague at This Is The Way Group
Chevy Chase, Maryland, United States, United States
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AD
Arieta Duhani
Colleague at This Is The Way Group
Milford, Connecticut, United States, United States
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JD
Jacky Davidson
Colleague at This Is The Way Group
New York City Metropolitan Area, United States
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Catherine Bochenek
Colleague at This Is The Way Group
New York City Metropolitan Area, United States
View →
TD
Teresa Dean
Colleague at This Is The Way Group
Norristown, Pennsylvania, United States, United States
View →
CR
Christiana Rogers
Colleague at This Is The Way Group
Los Angeles, California, United States, United States
View →
NJ
Nicole Jacobs
Colleague at This Is The Way Group
New York, New York, United States, United States
View →
JP
Julia Perloe
Colleague at This Is The Way Group
Cos Cob, Connecticut, United States, United States
View →
LF
Logan Franklin
Colleague at This Is The Way Group
Greater Chicago Area, United States
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KH
Kalila Hunter
Colleague at This Is The Way Group
Greater Chicago Area, United States
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GC
Gabriella Crafton
Colleague at This Is The Way Group
Chevy Chase, Maryland, United States, United States
View →
AD
Arieta Duhani
Colleague at This Is The Way Group
Milford, Connecticut, United States, United States
View →
JD
Jacky Davidson
Colleague at This Is The Way Group
New York City Metropolitan Area, United States
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2 education records
Ryan Soifer education
Bachelor Of Science - Bs, Communications
Arizona State University
Improvisational Acting And Storytelling
College Of Marin
FAQ
Frequently asked questions about Ryan Soifer
Quick answers generated from the profile data available on this page.
What company does Ryan Soifer work for?
Ryan Soifer works for This is the Way Group.
What is Ryan Soifer's role at This is the Way Group?
Ryan Soifer is listed as Founder and CEO at This is the Way Group.
What is Ryan Soifer's email address?
AeroLeads has found 1 work email signal at @serenaandlily.com for Ryan Soifer at This is the Way Group.
What is Ryan Soifer's phone number?
AeroLeads has found 2 phone signal(s) with area code 919, 408 for Ryan Soifer at This is the Way Group.
Where is Ryan Soifer based?
Ryan Soifer is based in Mill Valley, California, United States while working with This is the Way Group.
What companies has Ryan Soifer worked for?
Ryan Soifer has worked for This Is The Way Group, Bluemercury, Allbirds, Marine Layer, and Serena & Lily.
Who are Ryan Soifer's colleagues at This is the Way Group?
Ryan Soifer's colleagues at This is the Way Group include Catherine Bochenek, Teresa Dean, Christiana Rogers, Nicole Jacobs, and Julia Perloe.
How can I contact Ryan Soifer?
You can use AeroLeads to view verified contact signals for Ryan Soifer at This is the Way Group, including work email, phone, and LinkedIn data when available.
What schools did Ryan Soifer attend?
Ryan Soifer holds Bachelor Of Science - Bs, Communications from Arizona State University.
What skills is Ryan Soifer known for?
Ryan Soifer is listed with skills including Hospitality, Strategic Planning, Event Management, Customer Service, New Business Development, Marketing, Team Building, and Management.
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