Business Courses: Social Media Marketing, Customer Acquisition Strategies, Data Analysis & Dashboard Design (Tableau)

Supported five teams and their location’s financial goals, daily operations, marketing efforts, and customer experiences. Stores in the region achieved success due to increased traffic, proper inventory control and sincere, knowledgable employees who helped customers select their athletic gear. The main product lines sold were cycling, running, and triathlon apparel and footwear. Store locations: San Jose, Sacramento, Lake Tahoe, Los Angeles, San Diego.• Launched new company stores at retail centers; strategized & executed improvement plans • Hired/Promoted and trained new store managers; set goals, assessed P & L performance• Conducted staff clinics on product lines, sales techniques and customer service benefits • Built expo program that generated offsite sales; planned & staged profitable pop-up stores• Presented qualitative & quantitative analysis on KPIs, product designs, and consumer trends• Modernized all store branding, wall graphics, and signage to enhance shopping environment• Developed product training program for run footwear and implemented across retail division• Updated employee training docs, onboarding & outplacement process w/ Human Resources• Evaluated product life-cycles and sustainability; shifted packaging to greener alternatives

Responsible for store operations, personnel, sales, marketing and inventory selection to achieve location’s financial goals. Doubled revenue and tripled net profit over a five year period; #1 store for sales growth nationwide. PEARL iZUMi’s initiative to create lifelong brand enthusiasts was personified. • Recruited, hired, and trained team on store objectives, product lines, and retail procedures• Established store initiatives and employee goals together; conducted performance reviews• Ordered all product to maintain inventory; increased sales per sq. foot• Improved customer conversion rate, average sale and units per transaction • Marketing efforts increased customer volume & shopping frequency - overall traffic doubled• Coordinated and conducted store inventories; decreased annual shrink• Received EOY Store Excellence Awards in '05, '07 & '09; Manager of the Year Award in 2008

Commentated the play by play of triathlon races while making general announcements, plugging sponsors and supporting participants. Key races announced were the Escape from Alcatraz, Wildflower and Pacific Grove triathlons. Observed the performance of products and brands triathletes used.

Key holder, lead sales person and warranty returns coordinator at run specialty shoe store. Analyzed customers' foot types and biomechanics and suggested appropriate footwear options. Ordered, audited and merchandised product. Collaborated with race directors to promote store sponsored running events.

Coached 30 students over three fall seasons. Directed practice, wrote training schedules and led goal setting sessions. The running program improved students’ physical fitness, built self-esteem, and promoted the value of teamwork…all while having fun! Both the Boys & Girls teams won League titles and participated at multiple State championships.

Prepared video content in accordance to the production play log at PBS affiliate TV station. Monitored multiple screens to ensure the broadcast aired on time and smoothly.