Digital Marketing Strategist
CurrentResponsible for managing, creating and improving the Member experience of the public website including design and updates, on-brand blog content, photography, copy content, campaign information, disclosures, and 3rd party vendor information. Creates, posts and publishes relevant and timely content for internal and external consumption. Designs and builds landing pages for employee and Member facing sites. Maps and creates seamless lead flows that generate higher quality leads and improves conversion rates on product pages for marketing campaigns.Creates marketing and transactional emails, including writing content, building creative assets and graphics, and scheduling for mass distribution. Also, works with internal stakeholders for alignment and approvals along with providing quality control reviews to ensure consistency and brand accuracy across multiple channels. Develops and manages campaigns and promotional activity through Online Banking advertising, Yext search relationship including optimization, and other online platforms. Includes budgeting and reconciling responsibilities to ensure digital advertising remains within allocated budget.Tracks, reports and analyzes results of multiple campaigns concurrently, identifies and executes ways to improve for future campaigns. Dives into analytics to conduct complete post-campaign evaluation and reporting. Builds and implements a/b and multi-variate testing.Contributes to the success of company by leading or assisting with other projects and tasks as assigned and building a positive rapport with stakeholders and team members.
