☑️ Joined Gladskin.com in 2021 as Ecommerce Leader☑️ Boosted conversion rates by 228%, grew average order value by 26% through iterative testing and lean management☑️ Doubled project delivery speed via team / agency restructuring☑️ Delivered complex internal sales portal for B2B healthcare team under budget and ahead of time☑️ Managed major Gladskin.com refactor at 1/3 of quoted costsExpert in strategizing profitable growthNo fluff. Just results.

The most comfortable denim online, direct to your door.1,000s sold at launch, sold via alday.co and through our exclusive partnership with Stitchfix.We couldn't find a pair of denim that was both comfortable and and still looked great, so we decided to create the most comfortable denim ourselves. After working in the industry for years we knew that this was only possible if we threw out the playbook, cut the phoney designer marketing games, and delivered a technically superior product directly to customers. Alday is denim 2.0: our Open-Knit fabric breathes, flexes, and is more comfortable than sweatpants. All upgraded with hardware and attention to detail usually reserved for $200+ denim brands.

• Responsible for the planning and execution of all creative content across multichannel campaigns.• Oversee cross-functional teams including creative, product, sales and support.• Developed a business to business strategy to expand opportunities.• Execute marketing and production of four to six tradeshows annually.• Defined and facilitated the rebrand for the parent company in 2016 which resulted in eight new partnerships and a doubling of in-house brands.• Guide, produce and direct two to three photo and video campaigns each quarter.• Analyzed market trends, proposed campaigns and launched multichannel marketing in 280+ retail locations.• Forged a partnership with Society6 and leveraged experience and connections to 2,000+ artists and their 10 million+ followers to create clock designs around the theme of ‘All We Have is Now’.• Develop and implement editorial calendar and brand story roadmaps in collaboration with ad agency.• Led development of a go-to-market strategy for a new denim category which took an unknown product from $0 to a $5mil+ in annual sales.

• Drove the development of a new eCommerce store and subsequently led the design of a second store.• Analyzed data and collaborated with developers, SEO experts, analytics teams and visual designers.• Worked in conjunction with the brand manager for all marketing efforts, including brand stories.