Ryan Wofford Email and Phone Number
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I am a seasoned strategic marketing leader with over two decades of experience, delivering conversions and measurable results for Fortune 500 companies and small businesses alike. I develop and execute marketing strategies to help clients achieve business goals and communication objectives through digital execution. My work increases sales pipelines and conversions, strengthens brand awareness and loyalty, and positions companies as thought leaders within their industries. Recently, I have also developed and executed reputation management and change management strategies for a few of the most globally recognized companies. I am an early adopter of cutting edge technologies and social platforms. You will find me to be both creative and analytical, with diverse, battle-tested experience touching many different industries, including: Wine and SpiritsConsumer Packaged GoodsFood and Beverage Sports Marketing and Sponsorship ActivationAgricultureAutomotiveTravel and Tourism Entertainment and ElectronicsSoftware-as-a-Service (SaaS) and Cloud ComputingeCommerce and RetailSupply ChainFinancial ServicesGovernmentHealthcareNon-profit entitiesHigher EducationI have worked in a wide range of capacities with global and regional brands such as: Bayer, The Coca-Cola Company (Coke, Coke Zero, Mello Yello, Surge, KMX), Campari America (SKYY Vodka, Espolon Tequila, Wild Turkey, Aperol), Treasury Wine Estates (Chateau St. Jean), UPS, General Mills, Lance Snacks, Toyota/Lexus/Scion, LG Electronics, Absolut Spirits, Tiger Beer, Unilever, Kimberly-Clark, Srixon and Cleveland Golf, Delta, and more. I'm also an acclaimed internet / nightclub dj, an amateur chef and certified wine snob. Specialties: Brand Strategy & PlanningSocial & Digital StrategyReputation Management and Crisis PreparednessInfluencer MarketingCommunications & Content StrategyChange ManagementCreative TechnologyWhitespace InnovationClient RelationsProject Management
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Vice President, StrategyMastermind Marketing Jan 2015 - PresentAtlanta, Georgia, UsI lead strategic planning for Mastermind Marketing across a variety of disciplines, including brand strategy and communications, UX, analytics, as well as social, digital and creative strategy. We focus on audience-based social and digital activation. We call it Involvement Marketing – engaging audiences with branded content in ways that increase sales and ROI.Mastermind works with top companies in Agriculture, Animal Health, Financial Services, Consumer Electronics / Infotainment, Energy, and more.
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President / FounderSocially Sound Marketing Oct 2014 - PresentAtlanta, Georgia, UsI founded Socially Sound Marketing to help brands, businesses and agencies navigate the challenges of a constantly changing social ecosphere, in a way that is both engaging, responsible, and drives real results.Socially Sound Marketing is founded on a belief in corporate responsibility when communicating on public platforms, predominately designed initially for personal use. It’s about being genuine, honest, and adding real value. We develop connected strategies that meet real business goals. We measure. We provide insight. Then, we adapt.Specialties include wine & spirits industries, beverage category, collegiate & sports marketing, corporate and small business branding and innovation, and creative strategy.Clients include: Ginnybakes Organics, Chegg / Campus Special; Highland Fine Wine; Top Atlanta Agencies -
Dj.Inc.Tempoatl / Rico'S Café Podcast Jul 1996 - 2019Ryan's (aka dj.inc.) 20+ year nightclub DJ career led him to share bills with some of the world’s top DJs, such as Paul Van Dyk, Danny Howells, Lee Burridge, James Zabiela, Josh Wink, Tyler Stadius, Mazi, Jay Tripwire, John Acquaviva, Garth, Doc Martin, Asad Rizvi, Terry Francis, Meat Katie, FC Kahuna and many more." Tempo, one of Atlanta's longest running monthly parties, continued as a mainstay in the ATL underground scene for over 6 years. Ryan also played one-offs in various venues throughout Atlanta, the US, and Mexico as well. Ryan & Tempo Partner Chris Sheehy's popular internet radio show "Tempo on ProtonRadio.com" has been running strong for over a decade, with no signs of slowing down.Ryan also hosts the Rico's Café Podcast, a deep tech and downtempo podcast where he and his guests wax poetic about the past, present and future of the electronic music scene. https://itun.es/i6dH9P5
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Sr. Director Of Digital StrategyBfg Communications Aug 2013 - Sep 2014Hilton Head Island, Sc, UsDirected digital and social strategic planning for all clients. Led and grew teams of content strategists and creators, social media community managers, UX strategists and designers. Delivered new clients through working with business development teams. Clients include: Treasury Wine Estates (Chateau St. Jean, Lindeman's, Beringer, Rosemount), Campari America (SKYY Vodka and Infusions, Espolòn Tequila, Wild Turkey American Honey, Aperol), Reynolds American (Camel, American Spirit), Snyder's-Lance brands (Snyders of Hanover, Cape Cod Chips, Lance Bolds, Quitos, EatSmart Snacks), South Carolina Parks and Rec Tourism, Whirlpool (EveryDrop, Affresh), The Coca-Cola Company (Mello Yello, Surge), Dr. Oetker, Ace Hardware, Delta -
Director Of Digital & Social MediaMelt, Atl Oct 2011 - Jul 2013Atlanta, Georgia, UsLed the Digital and Social Media business for MELT, developed and executed projects for some of the leading global consumer brands, major sports and collegiate properties, such as SEC and ACC Football, NCAA Final Four, and more.Client roster highlights: The Coca-Cola Company (Coke Zero, Powerade), Gulf Shores and Orange Beach Tourism Board, PrimeSport, the Southeastern Conference, the Atlantic Coast Conference -
Director Of MarketingDeposco Feb 2010 - Sep 2011Alpharetta, Georgia, UsDeveloped and executed a marketing strategy that increased sales pipeline, brand awareness, and positioned the company as a thought leader and a leading provider of cloud-based solutions in the software-as-a-service (SaaS) supply chain execution space. Challenges included: no SEO visibility, limited marketing budget, complex and lengthy sales process, and no historical data on previous marketing programs. Client roster highlights: Bank of America, The Cosmopolitan Resort and Casino LV, Cheap Cycle Parts, SC Sports -
Director Of Professional ServicesTrend Influence Jun 2008 - Jan 2010Atlanta, Ga, UsUnder the AppTheory business unit, I led a team of talented Solutions Architects, Developers and Project Managers (including published authors and leaders within the core .Net community), to help clients achieve business goals using software and application development solution set. Ran TrendCRM, Trend’s online community and customer relationship marketing division. Client roster highlights: University of Pittsburgh Medical Center, American Society of Newspaper Editors, Blue Sombrero, Srixon / Cleveland Golf, Atlanta Botanical Garden -
Project Manager, Manager Community SystemsTrend Influence Oct 2000 - May 2008Atlanta, Ga, UsWorked as Project Manager for all business development efforts, managed all existing projects to help clients achieve brand and product innovation through ethnographic and quantitative research and lifestyle marketing. Ran TrendCRM, as a Manager of Community Systems, and Umix.net in 6 markets across the US. Client roster highlights: Coca-Cola, Unilever, General Mills, Toyota Motor Sales, LG Electronics, Absolut Spirits, Navistar, Universal Technical Institute, SRI / Srixon Sports, Atlanta Community Food Bank
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Sales Associate / Dance & 12" BuyerTower Records Aug 1999 - Oct 2000UsSales Associate, managed inventory and buyer for Dance, Acid Jazz, and 12" Vinyl. During tenure, Increased vinyl sales by over 700% at franchise location and had 2nd highest sales in electronic music in nation. -
Exhibit And Trial ConsultantLegal-Eze Litigation Consulting And Graphics Oct 1998 - Aug 1999Worked on client service, business development and provided litigation A/V and graphics support, as well as jury consulting for attorneys on high profile cases.Key clients included: King & Spalding, Troutman Sanders, Jones Day, Hawkins & Parnell, Wood & Grant, and many more.
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Account CoordinatorAdair-Greene Healthcare Communications Aug 1997 - Oct 1998UsActed as client service liaison and managed day-to-day activities on major healthcare accounts such as Abbott Diagnostics, Abbott Animal Health, Ciba Vision, and more.
Ryan Wofford Skills
Ryan Wofford Education Details
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Auburn UniversityMarketing -
Shiloh High School
Frequently Asked Questions about Ryan Wofford
What company does Ryan Wofford work for?
Ryan Wofford works for Mastermind Marketing
What is Ryan Wofford's role at the current company?
Ryan Wofford's current role is Strategic Leader, Creative Brand Strategist, Social & Digital Expert.
What is Ryan Wofford's email address?
Ryan Wofford's email address is wo****@****ail.com
What is Ryan Wofford's direct phone number?
Ryan Wofford's direct phone number is +167861*****
What schools did Ryan Wofford attend?
Ryan Wofford attended Auburn University, Shiloh High School.
What are some of Ryan Wofford's interests?
Ryan Wofford has interest in Technology, Lifestyle Expert, Food, Online Communities, Blogging, Cms Systems And Blogging Platforms, Photography, Green Consumerism, Ethnographic Research, See 6.
What skills is Ryan Wofford known for?
Ryan Wofford has skills like Digital Marketing, Digital Strategy, Email Marketing, Social Media Marketing, Social Media, Marketing, Marketing Strategy, Digital Media, Seo, Strategy, Integrated Marketing, Creative Direction.
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