I don’t want to draw these places; I want to write about them.The original plan was architecture, but while abroad in Switzerland it hit me: my heart’s not in this. “Sketch everything you see” was our professor’s refrain, but instead I filled a journal with descriptions and reflections. I changed majors to journalism before I even got home. I started writing for the campus newspaper weeks later.My gut was right, and it launched a creative journey that’s going on 15 years, spanning an award-winning magazine, an advertising agency, a local parks district, and currently one of America’s top independent craft breweries.At Sierra Nevada, I lead the brewery’s email marketing, write extensively for owned web properties, create sponsored editorial content, spearhead communication for the Alpha Hop Society beer club, and support more digital spaces including our DTC storefront and grocery e-commerce. This big mix requires lots of collaboration across brand, brewing, graphics, and communication teams — staying aligned on every product, program, and retail milestone.
Listed skills include Media Relations and Public Relations.
