Ryan Spalding Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

• Leading a remote team of 7 account managers overseeing campaign performance for strategic digital accounts
• Implementing an offshore team to allow internal team members to focus on more strategic operations
• Migrating our portfolio of programmatic digital business to a new media buying platform
• Collaborating with Engineering and System Admin teams to build more automation into our products and workflows
• Unifying processes, platforms and duties across all service levels of digital business
• Serving as the ad operations stakeholder in the development of McClatchy's upcoming self-service platform for ad buying

Raleigh, NC

• Managing a team of 3 managers and 13 specialists, who configure and execute digital advertising campaigns for all four McClatchy regions
• Leading special initiatives to raise the level of service we provide our clients, including launching new products, coordinating the setup of post-click conversion tracking on all monthly advertisers, and refining.
• Working on cross-channel teams to improve our organization's technology and systems and drive more revenue
• Launching new post-sale fulfillment processes and software, including leading in-person and online trainings for all McClatchy sales personnel
• Coaching team members to help them develop new skills and position them for career growth within the McClatchy-Excelerate Digital organization

Raleigh, NC

• Managed a team of 16 Digital Campaign Specialists, located in 13 different markets, which configures and executes digital advertising campaign for all four McClatchy regions
• Transitioned campaign fulfillment across the company's 26 markets from local resources to a centralized model by creating new standardized processes and consolidating workflows
• Trained cross-channel teams to give the company as a whole a more consistent knowledge base in digital
• Documented processes for campaign setup and trained new employees to build all tactics and configure tracking for successful campaign launch

Raleigh, NC

• Compiling and creating resources for configuring online marketing tracking to be used by client success teams across the country
• Training local client success teams on digital marketing solutions offered by McClatchy, tracking capabilities and best practices for reporting campaign success
• Managing post-sale relationships, including campaign optimizations, creative changes and performance reporting, for national digital advertising accounts

Raleigh, NC

• Selected as one of four employees to participate in Ignite, McClatchy's national design thinking initiative to develop new products
• Conducted primary research, including empathy interviews and user testing, for early product development
• Ideated and produced prototypes for new products designed to help McClatchy publications better connect with Spanish speaking audiences
• Presented project status to Matter, various media startups, internal stakeholders and representatives from the Associated Press, the New York Times and Tamedia on a monthly basis
• Practiced design thinking processes, including empathy, definition, ideation, prototyping and testing

Raleigh, North Carolina

• Prepared digital media proposals for clients with annual spend of above $25,000
• Managed post-sale client relationships, including creative strategy, fulfillment, optimizations and reporting, for 22 key strategic digital accounts
• Served as market advocate for Salesforce by assisting in training 64 employees on best practices in the system
• Built, monitored and optimized digital advertising campaigns to ensure effective performance towards each advertiser's Key Performance Indicators, including phone calls, online form fills and more
• Served as a resource with in-depth knowledge on all digital solutions offered by the company, including programmatic targeted display, pre-roll video, email marketing, native advertising, reputation management, social.
• Contributed data-driven intelligence to every step of the sales cycle, including pre-call planning, client impact assessments and mid- or post-campaign performance reporting

Chapel Hill, North Carolina

• Manage client relationships with over 150 accounts located in Durham, Orange and Chatham Counties
• Performing needs analyses and creating media proposals to meet our clients’ needs
• Gaining product knowledge for dozens of print, digital and direct marketing advertising solutions offered by the company
• Calling 75 prospects per day to win new business for the company

Raleigh, NC

• Communicated with 13 breweries to organize Dealsaver’s Brewery Club Card, which has sold 660 deals and brought in $16,500 in gross revenue
• Contributed to Best of Cary and Parade of Homes special sections, which exceeded last year’s revenue by 60% and 69%, respectively
• Led sales for the News & Observer's Southern Ideal Home Show section, which had a 356% increase in revenue over the previous year

Chapel Hill, NC

• Sell ad space in daily newspaper and special pages to businesses
• Prospect new customers to develop a new territory in Durham
• Train assistants to make sales calls and use internal sales databases and order management software

Chapel Hill, NC

• Recruit and mentor a class of 14 probationary members, 56% larger than the previous year
• Plan a total of 11 interest sessions and rush events for prospective membersFormerly Public Relations Officer, Alumni Relations Officer, Service Chair
• Publicized a Battle of the Bands, which had 825 attendees and raised $6535
• Organized Alumni Weekend, including a dinner and basketball tournament
• Compiled and edited a biyearly newsletter for over 900 chapter alumni
• Managed the chapter’s social media channels; raised Twitter following from 78 to 186 followers

Raleigh, NC

• Oversaw and publicized voting for a special local area awards issue of The Cary News, which received 857 votes in 2 weeks, up from 350 last year
• Accompanied sales representatives on calls with customers across the Triangle
• Prepared lead lists for sales representatives to pursue
• Sold the N&O’s FansTailgate widget to other media outlets across the U.S.

Chapel Hill, NC

Create a bank of content, including news articles and blog posts relevant to the housing market, home improvement and regional areas, to help realtors strengthen their social media presence on Facebook

Enforced pool rules and ensured safety of members, performed maintenance duties, regularly practiced lifesaving techniques, checked in and greeted members at front desk, sold food in the snack bar.

Bachelor'S Degree, Advertising

Activities and Societies: - Phi Mu Alpha Sinfonia, Alpha Rho Chapter - Marching Tar Heels - Reformed University Fellowship

Education record