Marketing Graphic Designer
Greater Salt Lake City Area
As marketing graphic designer at WildWorks, my regular duties included:- Designing social media assets for the Animal Jam brand across Instagram, Facebook, Twitter, and YouTube- Creating various video assets, like live stream overlays, video title cards, and end screens- Monthly ad banner campaigns- Retouching raw Unity screenshots for the App Store and IAP bundle promotions- Giving regular feedback on internal and outsourced projects- Illustrating in-game accessories and avatars- Maintaining the organization of marketing assets- Quarterly updates, annual reports, and stakeholder presentationsSome of my biggest personal accomplishments included:- Revamping the Animal Jam social media style guide, including setting new typographic guidelines for both in-house and outsourced work- Logos and app icons for Dash Tag, AJ Academy: Amazing Animals, Tag With Ryan, and special use logos for Animal Jam – Play Wild!- Drawing a custom Cyrillic typeface for Russian marketing materials- Creating a collection of branded studio items, including shirts, decals, water bottles, headphones, mugs, and new variations of the WildWorks logo- Logos and branding for the 2018 Animal Jam VidCon booth, including enamel pins and lanyards- Designing a limited-edition apparel collection- Implementing new signage throughout WildWorks’ headquarters, including a custom typeface and numeral set- Researching new typographic guidelines to establish in-game tone and maintain UI readability