Social Media Marketing Specialist
Current- Schedules and organizes video shoots; prepares and posts them to YouTube.- Plans, schedules, and films social media live sessions, weekly.- Plans and schedules weekly content meetings with curators to gather pictures and videos for promotion.- Plans, schedules, and films batches of TikTok videos weekly based on current trends.- Creates and schedules average of 8 engaging social media posts through Hootsuite, daily for various social media platforms.- Create and manages all social media paid advertising through Meta Business Suite, Google Ads, and TikTok Business Manager.- Created influencer partnership guidelines and processes.- Maintains relationships with influencers, overseeing any partnerships.- Creates, promotes and manages monthly giveaways which bring in average of 2,000 emails for newsletter subscription.- Manages social media accounts on day-to-day basis to increase company recognition by creating engaging content.- Partners with graphic designers to create content and promotions for ad campaigns.- Collaborates with sales, product management, email marketing, and web development teams to create specific marketing campaigns across multiple platforms.- Started and grew TikTok from 0 to 96k followers.- Grew Instagram from 57k to 75k followers.- Grew Facebook from 120k to 170k followers.
