SPR Advisory is a multi dimensional advisory house. Services provided include:- Corporate Advisory – often misunderstood SPR Advisory provides clients with strategic corporate advice to maximise value whether it be in a sales or acquisition process. This is done through a rigorous assessment of the business merits – scenario analysis and cutting edge negotiations.Legal – the Principal of SPR Advisory has worked for some of the worlds leading law firms in London and Dubai – namely Clifford Chance / White and Case and ReedSmith as a corporate and private equity lawyer – this background provides clients with a skill set which is outstanding in any negotiation.Mediation – Often the best way to resolve disputes is not through litigation (in fact litigation should be avoided at all costs). The best way to resolve disputes or business issues is by mediating them – where both parties move to resolve the issue in a collaborative process guided by an impartial mediator. Simon Robinson is a fully accredited mediator and has a history of resolving issues effectively to both parties advantage.Negotiation – life is a negotiation. The art of negotiation is not a simple skill – rather top negotiators forensically examine every scenario and plan the delivery – there is no mistake when the right outcome is achieved – Simon Robinson is a world class negotiator and has fine tuned his skills at the Harvard School of negotiation having attended and excelled at their PoN course (Program on Negotiation).Leadership – whether in business or sport - leadership is often the quality / skill that makes the difference. Simon Robinson has a history of strong leadership which is only enhanced by attending and excelling in Wharton’s (United States) Leadership course – Wharton is regarded as the leading leadership university in the world.

Simon returned to Australia in February 2017 to set up RSquared Global with the backing of a significant high profile and net worth investor. Inside 6 months RSquared advised a technology company on the quickest matched funding applications that was approved by the Queensland Investment Corporation (“QIC”). He has advised on the largest merger between two QIC back companies for an implied EV of $25 million. Additionally RSquared was the independent adviser to Paradigm Pharma (ASX: PAR) raising circa $5.5 million through Morgans Stockbroking. In December 2022, Simon acted for South Australian interests in negotiating the split of an agri-business which was valued at about $100 million.The transaction included: • implementation of a comprehensive plan encompassing strategy, scenario analysis and simulated negotiation. • the clients Simon advised achieved all the desired outcomes they set out to. An excellent result.

In London, Simon worked for White and Case London in their acclaimed Private Equity / Corporate Finance team as Special Counsel. Inside 6 months of being at White and Case, Simon advised and managed the sale of Innoviia Films (on behalf or Arle Capital) to a Japanese buyer Futamura. The transaction was for a value of circa US$100 million.The transaction included:• negotiating the Asset Sale and Purchase Agreement;• co-ordinating the W&C legal team which included collating and managing advice across multiple jurisdictions (Europe / Brazil / Mexico and Australia). The transaction was complicated by the fact that the acquirer was Japanese and used United States Counsel. The clients (Innovia) were exceptionally pleased with the result and are willing to act as referees as is the White & Case Partner on the matter Ross Allardice (now with Dechert, London)

Whilst at ReedSmith Abu Dhabi, Simon worked on every major corporate transaction that the firm undertook in the region. Illustrative transactions include:Wanda US$750 million Acquisition of Jewel Australia Lead solicitor on Wanda’s circa US$1 billion acquisition of Jewel in Australia which included the negotiation of a Share Acquisition Agreement, which included amongst other issues: • earn out provisions; • ability to carry forward tax losses; • financing and completion mechanics Wanda US$1 billion Acquisition of Hoyts AustraliaLead solicitor on Wanda’s circa US$1 billion acquisition of Hoyts Australia. Involved significant cross border transactional issues with the acquisition vehicle being structured through the Caymans and BVI – whilst finance was provided from Asia and the acquisition target was Australian. The transaction included the:• establishment of BVI and Cayman corporate structure for acquisition; • advice relating to existing finance documents and “acceleration of potential debt repayments” as a result of acquisition; • co-ordinating acquisition and financing of transaction.

Simon has worked both as an investment banker and institutional investment adviser in Sydney. During this period, he was a regular contributor to the media, including Bloomberg, CNBC, Sky Business Australia and ABC Lateline as well as The Australian newspaper, The Australian Financial Review and the Sydney Morning Herald. As result he built a well known profile and advised some of Australia’s leading institutions and high net worth individuals.

Simon has worked both as an investment banker and institutional investment adviser in Sydney. During this period, he was a regular contributor to the media, including Bloomberg, CNBC, Sky Business Australia and ABC Lateline as well as The Australian newspaper, The Australian Financial Review and the Sydney Morning Herald. As result he built a well known profile and advised some of Australia’s leading institutions and high net worth individuals.

Whilst at Clifford Chance in London Simon worked in their market leading Private Equity team, working for the following notable Partners:• Adam Signy – now with Simpson Thatcher, London• David Walker – now with Latham Watkins, London• Mark McNamarra – now with King & Wood Mallesons, SydneyAt Clifford Chance Simon's experience culminated in undertaking a buyout for CVC Capital Partners of Rocla Stramit which at the time was the largest buyout undertaken in Australia with a value of circa US$1 billion.

Simon's Career started with Corrs Chambers Westgarth and during that time he developed an expertise in public company takeovers and mergers and acquisitions alongside a number of notable partners.