At IVELA, we bring the winds of change to the high seas of international business, helping our clients achieve their goals with precision and excellence.Our approach goes beyond technology—it’s about merging industry expertise with IT consulting to deliver the most suitable and effective solutions for your unique needs. While AI is a driving force, our true strength lies in seamlessly combining the best of industry knowledge and innovative IT strategies to create tailored outcomes that deliver real value.I am an Entrepreneur, Speaker and Digital Transformation Coach with expertise in Asian business and culture. My mission is to help companies transform and digitize. With extensive experience and deep understanding of the Asian market, I help organizations to optimize their business strategies, integrate new technologies and strengthen their market presence. As a charismatic speaker, I make my vision and knowledge accessible to a wide audience and act as an inspiring mentor for aspiring leaders and entrepreneurs.With over three decades of experience in the automotive and technology industry, I support IN3 IVELA GmbH in the field of supply chain management and smart manufacturing in the DACH/Asia region. Before that, I was with abat+ GmbH from 2020 to 2024. My main tasks include setting up the X-Reality Business Line, driving business development in the USA, China and Japan and implementing a digital readiness check for supply chain and manufacturing.Prior to this role, I served as CEO at Daimler Protics GmbH from 2015 to 2020, where I launched the "Fit for Future" program. This initiative involved developing and implementing a new digital growth strategy, leading to a doubling of company revenue and the establishment of new locations in Saarbrücken, Germany, and Beijing, China. My tenure significantly enhanced my expertise in Chinese and Aisa business practices and cultural nuances.I began my career at Daimler Group in 1987 after completing my apprenticeship at the Mahle Group. Over the years, I have held various leadership roles including Senior Manager for Product Documentation and Launch Management, Head of Logistics Axles and Global Supplier Management in Powertrain, and Head of CoC Logistics and Production Systems.