• Formulating a mid-market GTM strategy to expand the product. This includes the development of the Salesforce architecture and the sales process within the various systems. • Optimizing the lead and opportunity objects inside Salesforce in light of the learnings over the past two years and the road-map going forward. • Running a Salesforce hygiene exercise including removing non-icp data and cleaning any duplicates. • Provided sales leadership with real-time lead universe visibility within different lead buckets in the system to prioritize the most important leads.

• Hired, ramped and led a team of two revenue operations analysts, two Salesforce developers, and one sales support associate to cater to a growing sales org which increased from a size of 2 people to 35+ people in a year. • Introduced a ticketing system through Notion support and manage various stakeholders such as leadership, sales, sales development, event & partnerships, content and customer experience. • Deployed a billing system (ChargeBee) from scratch. Migrated the entire historical billing data from Stripe to ChargeBee. Integrated Salesforce, ChargeBee, and DocuSign with each other such that the sales, order form, and billing processes can be completed within a single workflow. Cut down sales and billing team time from ~30 mins/deal to ~10 mins/deal. Helped CX team with churn reduction by in-demo order form signatures. • Made complex compensation calculation easier and real time by making an automated calculator within G sheets.

• Developed real-time sales reporting in Google sheets to provide the leadership with an in-depth view of the performance. Ran multiple full-funnel analysis to identify leaks, present solutions and than execute on the aligned actions. • Ran process improvement exercises within the systems including introducing IB leads round-robin distribution in Salesforce, developing ICP identification mechanism in Salesforce, Integrating Slack-Salesforce to get real-time IB lead notification leading to an increase in meeting response time SLA from 60% to 80% and automating the food ordering process resuting in a 20% increase in sit rate. • Designed and project-managed different promotional campaigns. Cretaed a customer journey on Intercom for a better prospect experience. • Setup Chil Piper to enable the smooth demo handoff process and automate the demo reminders. Also implemented self-booking meeting module on website through the platform. • Performed lead scoring on the offline lead database to ensure optimised and efficient use of the lead universe. • Made weekly, monthly, and quarterly decks for the management, board, and the company highlighting performance, wins, loses and action items.

• Owned end-to-end sales process within the system i.e. Salesforce, Salesloft, Gong & Intercom. This included managing the standard objects in Salesforce and ensuring smooth integration between the systems. • Laid the groundwork for initial sales reporting to provide visibility from sales rep level upto board level. • Procured lead lists from online resources and managed lead distribution to the sales reps • Conducted extensive research in the Aftermarket auto repair industry to identify and map out growth opportunities. This has led to partnerships with companies such as Tirehub and ASC resulting in ~$150K ARR. • Procured email lists and launched email marketing through Mailchimp. This initiative powers AutoLeap's webinars and has contributed to ~$110K ARR. • Launched influencer marketing by conducting influencer research, developing an outreach program, and formulating an incentive roadmap. As a result, today AutoLeap partners with some of the top industry experts. • Revamped the entire AutoLeap website including defining the structure of the website and content. • Managed the logistics of attending the top trade shows in the Aftermarket space.

Performed half-yearly audits of Engro Eximp Agriproducts and Engro Vopak, and year-end audits of Johnson & Johnson Pakistan, Engro Energy Services Limited, Engro Power International Holdings B.V., and Indus Hospital Projects.

Streamlined operations at Atco Laboratories by conducting comprehensive audits of Sales, Marketing, Production, and Procure-to-Pay cycles. Uncovered inefficiencies, evaluated risks, and developed recommendations to drive business growth and improve profitability.

Collaborated with Hashmani Hospital to establish a medical camp in Thatta, providing essential healthcare services to the community on March 18, 2018.

Business Development• Developed United Towel Exporters as a new customer with annual engagement approximating Rs 12 million.• Discovered, connected and engaged companies such as Khaadi, Midas Safety, Afroze Textile.