• Tracked and analyzed campaign outcomes with B2B enterprise SaaS organizations• Improved the efficiency and effectiveness of campaigns on a regular basis to enhance conversion rates and enhanced the database's overall integrity• Actively built relationships with key accounts to maximize revenue and client retention• Developed, executed, and measured demand programs and campaigns to achieve results and drive sales • Monitored project progress and work performance reports at project/stream level• Collaborated across cross-functional teams to meet project/program needs• Trained and monitored lead gen team for developing quality leads

• Performed in-depth analysis to evaluate the market size, forecast, and market shares• Prepared advanced customized reports, articles by doing in-depth primary and secondary research• Regularly presented research findings and undertook client calls in customer meetings• Involved in simultaneously preparing multiple market research, reports, pilot projects, and feasibility reports• Supported development of sales proposals through case studies and preliminary background research