Sumit Solanki Email & Phone Number

New Delhi, Dl, In

Abu Dhabi, United Arab Emirates

Revamped the beauty reseller app to simplify the journey, push private label products and increase revenue. This led to increase in MAU from 20k to 80k(a jump of 400%), GM of the app from 3% to 12%, and increased revenue by 20%.Designed a seller storefront that enabled resellers to create a digital store and start selling products in two clicks. The seller storefront generated about $100k in monthly revenue and quickly grew to 50,000 MAU. Created a SAAS at Raena that enabled resellers to manage orders for marketplaces like Shoppe and Tokopedia and track the sales, inventory, profitability and much more centrally.

Momspresso MyMoney, Influencer Marketing AppConceptualised and designed a platform where 500,000 Indian Moms browse from a variety of personalised brand campaigns and participate to earn. Simplified the journey to break the task into easy steps and complete the tasks. Improved first application rate from 12 to 48%, and overall activation rate from 2.2% to 13%, IG handle rate from 24% to 50% (by implementing OCR flow) Designed a SAAS platform for Brands to launch different campaigns (Instagram, Facebook, Sampling, Survey, Product Review, etc.), manage submissions from interested influencers and pay them, all in one place.MomspressoOptimised UI and implemented different flows to achieve 7X growth in the number of creators and enabled 35 million mothers to create and consume content in 10 languages. Action items involved:Simplified and personalized user journey to focus on the primary features.Redesigned 100Word Story and enabled users to pen their stories on relevant backgrounds with custom fonts & colours, resulting in 9X growth of the product.Created a Direct-To-Sell platform to grow online sales of brands like Pampers, Amway and Fevicreate.

New Delhi Area, India

Led the team which designed the experience and identity for the Reos apps. A suite of consumer-facing 'super' apps (Music, Message, Camera, News).Designed the UX of Reos Music: Music plays with features like offline music player, online music video content, regional radio, and audio recognition technologyDesigned the UX of Reos Message: Smart messaging app which classifies messages into 3 categories- Personal, Transactional, and Promotion. It generates instant cards for OTP, Movie, Railway/Flight, Phone Bills, etc for easy usage.Other ProjectsNextleap: Designed the UX/UI of Nextleap infotainment application - a reward-centered news platform that engaged the user using a game of quiz.Flik.ly: Designed the UI/UX of Flik.ly, a user generated short video platform application.

New Delhi Area, India

Responsible for conducting research to understand the user needs and business requirements. Designing the applications from scratch. Ideating concepts, designing task flows, creating wireframes and refining them to create prototype and final screens for applications. Coordinating multiple ongoing projects for both iOS and android platform.Worked on UX of Litebook OS that made Android function like a familiar personal computer OS by pairing a smartphone with a Litebook hardware.Features included:• Spotlight Local and Global Search • Litebook app store.• Notification Center • Full Keyboard and Mouse Support • Multi-Window Framework with Reos Apps.

Built a hyperlocal on demand platform for day to day services.

Jabalpur

Worked on defining the 'Visual Identity for IIITDMJ'. VIG includes its Logo, Website, Stationary, Souvenir Design, Signage System.