Content Writing, Media Relations, Public Relations, Crisis Communications, Team Management for all clients, nationally. The position reports to the Sr. VP. As the Chief Manager, I am responsible for guiding the team of 8 professionals strategically and directionally and giving them the requisite support to help them achieve their goals. The position co-ordinates with all clients spread across the country to ensure their PR mandates and objectives are met. Additionally, the role also involves drafting of PR plans and proposals for new businesses. As the Chief Manager, the role involves all content writing pieces which are media-friendly

Content Writing, Media and Public Relations, Crisis Communications, Internal Communications, Corporate Social Responsibility consultancy and execution for a set of clients

As the Associate Director, I am responsible for overseeing the strategy, planning and execution of the PR mandates for clients of PRHUB IMC. With a team of 4 members, I oversee the national communications mandate which includes but not limited to messaging, content curation, competitor mapping, media intelligence,crisis communication...to name a few, for a varied set of clientele across industry segments,

Herbalife International India Pvt. Ltd (Herbalife Nutrition), is a wholly-owned subsidiary of Herbalife International Inc, USA. Herbalife Nutrition is the global premier nutrition company offering varied nutrition products for general health and overall well-being.The position reports to the Country Head with a strong dotted line to Vice President – Corporate Affairs, Herbalife Nutrition, EMEA Region.Key Responsibilities: • Development of India Corporate Communications/PR and CSR strategy• Weave compelling talk points for driving visibility through various platforms – print media, electronic, social platforms• Identifying speaker opportunities for Country Head at appropriate forums• Development and execution of Herbalife India’s CSR Strategy• Internal communications• Curating articles, press releases, internal comms, newslettersKey wins:• Featuring Herbalife Nutrition and the spokesperson in TIMES NOW through an exclusive interview• Bagged CSR Awards instituted by World CSR Congress

Corporate Communications - Internal & External

* Setting up the Public Relations and Corporations Communications function* Development of India PR Strategy and roadmap (includes both traditional media and digital)* Identifying and appointing PR agency* Work in close coordination with various functions at the parent organization, particularly Communications, Marketing and Sales.Since this position also sat along with other top management positions, I was also involved in activities and decisions outside my core function, but which has a bearing on the launch of the operations in the country - like market research; launch strategy; operations; marketing communication, business development, etc,

Internal Communications for 8000+ employees; newsletter; Open Houses; Media relations across South for Nokia products and services.

As Head of Corporate Communications & Social Responsibility, the position had a team of 5 people reporting to it - 4 Regional Corporate Communications Manager and 1 CSR central resource. Broadly, the mandate of the Head of Corporate Communications & Social Responsibility was more visionary and strategic in nature; while also ensuring execution of the plans through the team.

Media relations for South; spokesperson interviews; press conferences; and CSR

* Driving the Corporate Communications & Social Responsibility mandate for the Southern Region