- Areas: Digital Marketing, Content Marketing, Growth Hacking, Branding, Marketing Strategy & Planning, and Integrated Marketing Communication Strategy & Planning with cost-efficient and effective solutions. - We focus on assisting SMEs with marketing and communications needs to help them grow fast and sustainably.- We have worked with top global corporations, startups in Slush100, and companies in the Top 10 promising Finnish startups.

Guidepoint is an independent research firm based in New York City.My areas of consultancy are as follows:- Marketing & Communications- FMCG- Automotives- Beauty care- Healthcare- Circular Economy- Sustainability

- Developed and executed comprehensive communication and marketing strategies to expand the client base and enhance brand recognition at Silta Education.- Utilized diverse marketing activities including webinars, email marketing, blogging, SEO, social media management, collaborations, and website improvements, etc.- Highlighted achievements: a newsletter achieved a 60.2% open rate within 4 months (industry average: 42%), Instagram reach grew by 6,100%, and LinkedIn reach increased by 61.9% within one month.

- Produced content, visual material, and videos for social media to promote Eco-fair, a project about sustainable agriculture to the Vietnam market.- Supported to work with MSMEs for reaching the target.- Exceeded target by over 127%, successfully reaching and engaging with 200 companies, over the initial goal of 88 companies.

- Managed communication activities for webinars and facilitated collaboration between NABF and Business Finland.- Responsibilities included content creation, social media management, and virtual event management.- Exceeded the target of 20 participants by achieving 125%, totaling 25 participants.

Drove sustainability marketing agenda across 4 key pillars. The agenda affects strongly to business strategy in general and brand's activities in specific:- Positive water impact: Watershed cultivation, water saving, and water enlighten - CO2 action: Aims to net-zero target- Container & packaging: Develop sustainable and smart packaging & container, in which recycled-PET transition plays a crucial role- Health via improved choices across portfolio: Improve product formula to be healthierWorked with MONRE (Minister of Natural Resources and Environment) to build 5-year communication strategy to promote EPR (Extended Producer Responsibility) and waste segregation to companies, end-users, and local authorities. This policy aims to build a circular economy for Vietnam.🏆 Achievement: Top 5 Global Sustainability Initiatives of PepsiCo (2022)

- Consulted the Marketing team with their strategic marketing & communication plan to enhance the brand awareness of the school.- Conducted communications campaigns on social media and other digital channels to reach the sales target of the school.

PRO Vietnam is a coalition of leading FDI and Vietnamese companies having high prestige from consumer goods, packaging, retail, and import industries, and especially a common responsibility: make Vietnam Green, Clean, and Beautiful by promoting a circular economic model through more accessible and sustainable packaging collection and recycling process. This is an important pillar in the 3R principle (Reduce, Reuse, Recycle). PRO Vietnam was founded in Ho Chi Minh City on June 21, 2019.Members of PRO Vietnam can be listed as follows: Suntory PepsiCo, Coca Cola, URC, Tetra Pak, SIG, PepsiCo, Nestlé, Lavie, Saigon Co.op, Mondelez etc.At this position, I managed Communications Department after getting advice from Board of Directors and Board of Advisors (includes CEOs of members) with more details as follows: - Created concepts and designed research to understand insight of end-users- Organized workshops, conferences, and events to support launching pilot projects- Worked with publications to ensure voice of organization in the community to recruit new members and get attention of government & experts- Created and controlled communication campaigns (ATL, BTL & digital) to educate end-users- Led media planning and evaluation- Worked with partners to get their support/sponsor for activities of the organization. The partners of PRO Vietnam are Google, Facebook, National Television, and other key media of Vietnam.I was also a member of EPR taskforce of MONRE (Minister of Natural Resources and Environment). My role was focusing on policy communication.🏆 Achievement: Launch the 1st Vietnam's pilot circular economy model, along with an impactful communication campaign and educational materials on waste segregation.

- Played a vital role in developing communications strategy and executions to promote brands of Corporate, Products, and Retail Channels with Branding & CSR Division.- Worked closely with Corporate Communications Department, Marketing Department, and CSR Department of Regional Office (Bridgestone China - Asia - Pacific - also called as BSCAP) and Headquarter to have weekly catch up/update, get alignment/approval for local activities, and get their needed support.COMMUNICATIONS: Created concepts and designs qualitative/quantitative research with research agency to understand end-user’s insight of Vietnam tire industry to set up go-to-market strategy for communications to reach right target audiences and deliver right messages; performed all planning for communications campaigns in all fields, from ATL to BTL (especially digital), and media; set up KPIs, tracking tools, and kept track; recruited, managed, and evaluated agencies. In charge of Risk Management and made sure the Communications/Risk management policies were followed strictly; ensured all branding materials of the company were aligned with brand manual.CSR: Defined the CSR strategy & activities to support solving pain points of society with long-term vision; aligned all activities and strategy with Bridgestone Global CSR Commitment ‘’Our Way to Serve’’ and SGDs of the United Nations. 3 priority areas of CSR were: Mobility, People, and Environment to build a sustainable development.🏆 Achievements:🔶 2020: Gold award - Global CSR Award🔶 2019: 1st award - Bridgestone China Asia Pacific Award - People category (CSR project)🔶 2018: 1st award - Bridgestone China Asia Pacific Award - Branding category🔶 Elevated brand ranking from the third to second within one year (2018 vs. 2019)

🏆 Achievements: Drove the sales growth from-7% to +19% in a year