PRO Vietnam

PRO Vietnam is a coalition of leading FDI and Vietnamese companies having high prestige from consumer goods, packaging, retail, and import industries, and especially a common responsibility: make Vietnam Green, Clean, and Beautiful by promoting a circular economic model through more accessible and sustainable packaging collection and recycling process. This is an important pillar in the 3R principle (Reduce, Reuse, Recycle). PRO Vietnam was founded in Ho Chi Minh City on June 21, 2019. PRO Vietnam marks the first time that competing businesses are collaborating in Vietnam to collectively work on improving the environment of Vietnam. As leading brands in Vietnam which interact thousands of employees, millions of consumers and customers, and billions of products launched every year, companies in this coalition understand that while packaging helps to solve one problem, they can contribute to another. This is especially so, where there is inadequate waste management and a lack of recycling infrastructure. When recycling is not done properly, the packaging becomes a wasted resource that our planet cannot sustain. To achieve our ambition, PRO Vietnam’s model is executed on four pillars: (1) increase consumer’s awareness about package sorting and recycling; (2) improve the current ecosystem of collecting and recycling packaging; (3) foster recycling programs from package-manufacturing factories; (4) co-operate with government in the “Recycle” aspect of 3R (Reduce, Reuse and Recycle) and through its unique voluntary, public-private partnership aims to improve livelihood conditions and create jobs for individuals and businesses working on post-consumer packaging.