P&L responsibility of the fleets & construction segment within the lubricants business.

Primary activities included delivering overall volume and profitability targets, addition of newcustomers and maximizing share of wallet from base customers.- Managed a portfolio of key B2B and B2C accounts to deliver an annual turnover and profitability of $ 96 million and $ 1.8 million respectively in 2013. Over two years, South’s’ contribution to the overall CF portfolio increased from 28% to 46% in volume and 37% to 66% in margins respectively.- Led a team of three to deliver a y-on-y growth of 77% and 80% in volumes and margins respectively in 2013. Key initiatives taken during the year include penetration into new segments i.e. FMCG, construction and port operations by customizing CVP offerings and realigning internal processes to extract higher share from base customers.- Established Shells’ presence in the power sector to on-board three new furnace oil based IPPs over a space of four months. Led a team of internal stakeholders to accurately map segment potential, identify customer needs, customize CVP offering and ensure operational excellence. The sector delivered $ 0.5 million of incremental margin in 2013.- Led the local team to develop the indirect business model for the CF business in the South. The initiative included customer need analysis and redesigning internal processes. This segment delivered 30 million liters of incremental volume for CF in 2013.- Established premium pricing for local B2B customers in a regulated pricing environment. The initiative required a step-up change for our platinum customers; improved account management, operational excellence and streamlining the order to delivery cycle. Delivered a y-on-y growth of 37% in unit margins for the entire B2B portfolio.- Sales 1st Focal Point for CF business in Pakistan. Was responsible for implementing behaviors, processes and activities required to elevate the CF team into an effective sales organization. Led the roll-out and training of the sales team for Shells’ CRM portal.

Delivering the brand’s top and bottom line results, overall strategic planning, positioning and execution of strategies for maintaining and improving the brands in the local markets.- Developed and aligned Braun’s’ 3 year business model to step change volume and profit growth by focusing on business fundamentals and long term equity building- Led the planning and execution of the brands’ first ever point of market entry. program to educate over 25,000 female students across educational institutes in Pakistan on personal hygiene; achieved trial and conversion rate of 22% and 4% respectively.- Led the execution of brands' retail store program across the top retail outlets in Pakistan. The initiative delivered a trial and conversion rate of 60% and 42% compared to regional benchmarks of 56% and 34%.- Conducted numerous channel analysis and designed a go to market model to fix the business fundamentals for Braun in Pakistan; in the absence of a dedicated sales resource, delivered index of 140% on volume targets for the fiscal 09-10.