• Devise and implement comprehensive marketing strategies, objectives, and campaigns to increase brand visibility, customer engagement, and market share to achieve business targets. • Conceptualize and execute marketing promotions and roll out impactful campaigns in collaboration with other marketing functions and sales teams to increase market share. • Conduct market research and analyze industry trends, competitor activities, and customer preferences to identify opportunities for growth and market segmentation.• Closely work and coordinate with creative agencies for creating compelling and persuasive marketing content such as posters, flyers, banners, billboards etc. for new products and promotions for conventional, digital and distribution channels • Build and maintain strong relationships with external partners, such as advertising agencies, media outlets, and industry influencers, to leverage strategic collaborations and sponsorship opportunities.• Maintain brand consistency across all marketing channels and ensure adherence to brand guidelines.• Define market pricing, payouts, and commissions for assigned portfolios to reach the target audience and increase market share. • Drive product marketing, launches and go-to-market plans working with business and sales team. • Monitor and analyze marketing metrics, such as website traffic, conversion rates, and customer acquisition costs, to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvements.• Prepare and present reports on marketing activities, campaign performance, and ROI to management, providing actionable recommendations for future campaigns.

• Worked as Product Manager for assigned business segment (Digital, Distribution and Consumer Solutions), he was responsible for developing and executing comprehensive marketing strategies to promote products and services, increase brand visibility, and drive customer engagement.• Conducts market research to gain a deep understanding of customer requirements, habits, and trends and plan marketing activities accordingly.• Work with stakeholders to explore new market opportunities and digital partnerships.• Create and manage product growth and marketing campaigns across various channels, including digital platforms, social media, email marketing, and traditional advertising, ensuring consistent brand messaging and maximum reach.• Collaborate with cross-functional teams, including product development, sales, and creative departments, to align marketing initiatives with overall business objectives.• Keep track of competition brand activities and provide counter strategies on market pricing, promotions, and commission policies to maintain brand health and be aligned with the market trends. • Performs data analysis to track and measure the effectiveness of marketing campaigns, generate insights, and make data-driven recommendations for optimization.• Recommends new solutions for improved marketing communication on digital channels for customer awareness on social media, WhatsApp, and SMS marketing channels. • Stay up to date with industry best practices, emerging trends, and digital marketing advancements, and incorporate innovative strategies to continuously improve marketing efforts.• Devise app and platforms growth strategy by acquiring new customers and ensure constant customer engagement by running several CLM campaigns

• Worked closely with the management team to plan and devise product growth and marketing strategies for financial services division to meet business targets.• Identify market opportunities through consumer and market research to drive product growth and enhance reach to new markets. • Devise policies to deliver the tasks within the assigned budgets and advise on defining market pricing and commissioning policies to remain competitive and maintain healthy market share from digital and distribution channels.• Responsible for marketing functions such as campaign planning, product mix, advertising strategy and communication design, to meet business ambitions for product and distribution channels. • Responsible for managing campaign and communication calendars to ensure that information is reached to the target audience in a timely manner for new and existing products. • Review and evaluate marketing campaign outcomes and analyze the impact of quality-of-sales through data driven approach on new customers acquired from different channels.• Conducts competition analysis by gathering data and information from digital and sales channel, advise on approaches to increase market share and improve customer retention by reducing product gaps, and by introducing competitive market offerings.• Plan and execute initiatives with other teams to increase brand awareness and increase product reach to new customers through assigned channels (social media, digital distribution, e-mail, TV etc.) • Manage product dashboards and analyze marketing data (campaign results, conversion rates, traffic etc.) and drive actionability.

• Develop and implement comprehensive marketing plans, growth strategies, and campaigns to promote company’s products and services on all channels.• Conduct market research to explore new market opportunities, advise on marketing initiatives to promote company’s products and services to new and existing customers. • Constantly explore new avenues and innovations for expansion into new markets and uplift existing products and services portfolio. • Tracking competitor brand activities, market pricing and promotions through market research and presenting management with appropriate ideas for counter activity.• Facilitate in creation of content for digital marketing, such as email campaigns, website copy, banners, posters, SMS, newsletters.• Ensure brand consistency across all marketing materials and communication channels. • Advise on marketing mix such as pricing, promotions, and product commissions for assigned portfolios to reach the target audience and unlock new markets to increase market share. • Manage product and marketing dashboards, analyze effectiveness of marketing campaigns (campaign results, conversion rates, traffic etc.) and make recommendations for improvements accordingly.

• Develop strategies for marketing campaigns on digital and distribution channels, plan and execute with stakeholders for implementation of promotion plans. • Devise product specific marketing promotions and align communication plans to drive growth and analyze the impact on overall business goals. • Advise on marketing mix such as, pricing, promotions, and product commissions to maintain competitiveness with the industry. • Conduct market research and analyze industry trends, competitor brand activities, and consumer offerings to identify opportunities for growth and market expansion and advise on counter strategies. • Assist in creating content, such as content and design for social media and digital distribution channels. • Maintain brand consistency across all marketing channels and ensure adherence to brand guidelines.• Performs data analysis to track and measure the effectiveness of marketing campaigns, generate insights, and make data-driven recommendations for optimization.• Identify new market opportunities through implementation of digital tools on social media and distribution channels.