Product Delivery:Led full product lifecycle management, launching multiple products on schedule using Agile methods to ensure user-focused design. Oversaw the development squad, translating business requirements into technical specs for digital products. Delivered key projects like New Gen account, Savings Pockets, Facial Recognition, and Security Centre. Implemented SBP’s Digital Security Circular, adding biometric verification, cooling-off, and limit management. Successfully rolled out updated dormancy regulations to enhance security and compliance.Business and Revenue Management:Drove revenue through products like Account Upgrade, achieving 100% of ADA upgrade targets and generating Rs. 10 million monthly. Grew the ADA base from 600,000 to over 2 million, making Easypaisa the market leader. Created promotional campaigns, worked with brand and marketing teams, and adjusted creative content using data analytics for high-performance results. Developed business cases, forecasts, and gained executive approvals.Product Management:Collaborated with UI/UX to build MVPs and intuitive user journeys. Conducted usability research and integrated feedback into designs. Worked closely with compliance, risk, IS, and finance teams to secure project approvals, translating needs into BRDs and PRDs. Conducted User Acceptance Testing across environments, partnered with QA to meet business needs, and developed security enhancements with Fraud/Risk teams. Additionally, led quarterly app updates for optimal performance.

In my role at Easypaisa, I developed and executed acquisition strategies to consistently meet mobile account targets. A key achievement was creating the New Gen account, an acquisition channel for minors aged 12-17, expanding Easypaisa's customer base by targeting this unique demographic. This required collaboration with product development and compliance teams to ensure a secure, user-friendly experience that met regulatory standards.I also implemented system changes for promotional campaigns, collaborating with the brand team to create effective visuals and messaging. By providing detailed product information, I ensured that each campaign not only attracted new users but also aligned with our brand goals. Additionally, I represented the acquisitions team in weekly governance forums, where I reported on acquisition targets to senior management, highlighting performance across channels and identifying improvement areas.As a Product Manager, I oversaw Easypaisa’s acquisition journeys, setting quarterly targets and implementing product improvements based on customer feedback. I crafted business requirement documents (BRDs) to guide development, and ensured regulatory compliance across acquisition user journeys. A highlight was leading the facial recognition RFP project, managing the entire process from requirements gathering to implementation.

My job entails providing digitized financial solutions to corporates:· Designing digital solutions to serve corporate clients.· Identifying process improvement areas and designing new process in coordination with stakeholders.· Coordinating with national B2B sales team and supporting in client on-boarding.· Managing integration projects with corporate partners.· Managing execution of campaigns designed to engage customer base of the clients.· Understanding Mobile Wallet product and using data analytical techniques to generate actionable insights that can help to serve corporate segment.· Developing dashboards for daily tracking of Key Product KPIs.· Performance improvement through operational reviews combined with strong coordination with internal and external stakeholders · Provide independent guidance on projects to suggest the best possible solution to digitize client’s value chain

Founded a vehicle advertising agency for effective and efficient OOH marketing.· Formulated an extensive experiential marketing plan to cater to telecom sector. · Executed a 3 month campaign for the largest Bakers in the North of Pakistan - Tehzeeb Bakers. · Executed a 1 month campaign for a real estate project - Rania heights.

8-week Internship in the Treasury Department. Performed the following duties: Organizing loan syndicate documents for storage.Data entry of financial numbers. Using Microsoft excel to help maintain financial projections. Exploring use of interest rate swaps and syndicated loan facilities.