• Managing complete B2C postpaid portfolio, with focus on base growth, making more competitive plans, creating digital customer journeys and eliminating customer pain points• Internet base management with the focus on 4G base growth, increasing gross ads and re-joiners while decreasing churn• Analyzing complex data sets to gain customer insights, their usage patterns, channel mix, data penetration and social platform usage etc. and use these insights for portfolio adjustments, new product launches and devising incentive campaignsAccomplishments:1. Launch of Daily Socials Portfolio on digital channels, which is currently averaging at 650k+ subscriptions per month2. Revamped Make Your Own Postpaid plan and Freedom Plans that has resulted in 20% growth in postpaid gross ads3. Postpaid churn reduction by 1%, by creating more user-friendly journeys and eliminating pain points4. Launch of segregated portfolio in Gilgit Baltistan region that has increased region’s monthly revenue by 20 Mil.5. 25-30% incremental offer re-subscriptions by designing targeted campaigns for offer leavers on MyTelenor App6. Increased offer resub from 2.2 to 2.7 along with positive impact over customer KPIs by hybridizing Weekly Ultra Offer

• Devising and executing strategy to increase internet penetration in overall subscriber base• Developing business cases for new product launches, product changes & campaigns and securing approvals from pricing • Post campaign analysis to identify the effectiveness of campaign, promos, price monetization and new launchesAccomplishments:1. Launch of heavy data hybrid weekly and monthly offers, shifting 800k+ base on the offers with revenue of Rs 715 Mil.2. Increased digital recharge contribution from 15% to 30% while working with digital channel partners, which has led to significant OPEX reductions in terms of commission savings3. Have increased AJK revenue by ~Rs 60 million/month, through campaigns, monetization and effective communication4. Have led a project to fix bundle subscription process and reporting with Easypaisa which has helped to recover recharge loss of PKR 50 Million per month for Telenor5. Worked with Telenor Bank’s team to increase Easypaisa App penetration in Telenor’s 3G/4G base. Through applying various strategies acquired 500k app users within two quarters

• Business Case preparation for Digital Self Service booths (DSSB) and Vendis deployment nationwide along with cases for features enhancement to increase overall profitability of digital touchpoints• Managed new developments, partner integrations and operational changes in close liaison with Telenor Bank, Product Development and Technology teams• Profitability analysis and budget forecasts for digital channels and presenting it to higher management.Accomplishments:1. Devised a new partnership model to expand Telenor’s Digital footprint with lower CAPEX and OPEX. Within few months, have expanded from 10 touch points to 50 digitally enabled kiosks. Onboarded various partners for kiosks placement like CSD Stores, Attock Fuel Stations, Shopping Malls etc.

• Worked with internal & external stakeholders for building strategies to increase penetration of Mobile Wallets • Responsible for managing Visa Debit Card and developed online card ordering portal• Project management for the launch of JazzCash customer App. Was involved in managing the design, requirement locking, development, process formulation, testing and commercial roll out• Worked with product development, technology and Mobilink Bank for new Mobile Wallet developments like USSD string registration, biometric registration and OMNO accounts• Worked with pricing for formulating business cases to offer discounts, campaigns & cash backs to Wallet customersAccomplishments:1. Submission for GSMA Glomo Awards 2017 for JazzCash Mobile Accounts, which has won the award in category of ‘Best Mobile Product, Application or Service for Women in Emerging Markets’ 2. Process improvement for Mobile Account registration, through Offline NADRA verification which allowed a monthly cost saving of more than Rs. 8 Million3. Have launched first ever EMV Visa Debit Card for Mobile Wallet customers in Pakistan along with completely digital online card ordering process4. Launched first-ever JazzCash App and acquired ~500k app users within few months of App launch