Saad Anwar Email & Phone Number

My role and responsibilities:1. Responsible for digital, website, event and campaign analytics and measurements.2. Drive enterprise pipeline for our sales team and run campaigns across digital channels to maximize conversion within our core segments and increase awareness among our target audiences.3. Partner with sales and marketing content leaders to develop creatively excellent, integrated marketing campaigns that drive and capture demand.4. Implement multi-channel campaigns,… Show more My role and responsibilities:1. Responsible for digital, website, event and campaign analytics and measurements.2. Drive enterprise pipeline for our sales team and run campaigns across digital channels to maximize conversion within our core segments and increase awareness among our target audiences.3. Partner with sales and marketing content leaders to develop creatively excellent, integrated marketing campaigns that drive and capture demand.4. Implement multi-channel campaigns, including webinars, events, email, paid media, direct mail, and more - mapping customers' journey5. Develop and execute a testing framework to consistently drive new learnings across the team and improve conversion rates across campaigns and channels6. Continually optimize campaigns, measure their performance and uncover opportunities for growth.7. Define user acquisition and user retention strategies, KPIs, and oversee their implementation working with internal and external resources.8. Collaborating with Industry Analysts Show less

Karāchi, Sindh, Pakistan

● Created Social Media Strategy deck for the year 2022-2023: ○ Compiled Data of Owned & Third-Party Assets ○ Performed Sentiment, Engagement, Demographics Analysis ○ Performed competitors' analysis and reviewed industry benchmark ○ Through research & data, built Psychographics and Consumer Insights to form a user persona ○ Based on insights, built content strategy to achieve brand's objective ○ Set timeline, resources, and… Show more ● Created Social Media Strategy deck for the year 2022-2023: ○ Compiled Data of Owned & Third-Party Assets ○ Performed Sentiment, Engagement, Demographics Analysis ○ Performed competitors' analysis and reviewed industry benchmark ○ Through research & data, built Psychographics and Consumer Insights to form a user persona ○ Based on insights, built content strategy to achieve brand's objective ○ Set timeline, resources, and budget requirements● Created a community-led growth strategy for Savyour’s Facebook Group: ○ Developed "ASK-HELP-GROW" Model to rejuvenate a large and passionate online community of smart shoppers. ○ A 40K+ strong Facebook group with 16K+ monthly engaged users ● Leading a team of social media executives to manage the social media presence. ○ Identifying social media themes, researching, creating, and publishing content calendars.● Devising SOPs for community moderation and online reputation management.● Collaborated with influencers and launched social media content for savyour with top brands like Ideas, Burger Lab, and Audionic, Rhizmall ○ In-Store Kahani for Ideas featuring Hunaina Rasool and Ayla Adnan Show less

Karachi

My job responsibilities were:• Currently looking after digital presence of Pakistan’s leading companies: o Hashoo Group (Pearl-Continental Hotels & Resorts, Marriott Hotels Pakistan, Hashoo Corporate) o Atlas Battery o Atlas Honda o Itel Mobile Pakistan• Focus on building additional revenue streams for my company while helping my clients achieve their business goals.• Client servicing: To be a trustworthy and readily available point of contact for… Show more My job responsibilities were:• Currently looking after digital presence of Pakistan’s leading companies: o Hashoo Group (Pearl-Continental Hotels & Resorts, Marriott Hotels Pakistan, Hashoo Corporate) o Atlas Battery o Atlas Honda o Itel Mobile Pakistan• Focus on building additional revenue streams for my company while helping my clients achieve their business goals.• Client servicing: To be a trustworthy and readily available point of contact for clients.• Leading a team of social media executives to manage day-to-day operations.• Identifying social media themes, researching, creating, and publishing content calendars.• Devising SOPs for community moderation and online reputation management.• Social Media planning & Digital Ads for following projects: o itel Mobile’s social media advertising plan for upcoming smartphones. o Atlas Battery’s social media advertising plan for upcoming mobile app. o Marriott Hotel’s Brazilian Soul, Music, and Food Festival o Pearl-Continental Hotel & Faysal Bank Discount social media advertising campaigns. Show less

Karachi

• Build social media strategies for versatile brands: o HUM TV, Masala TV, HUM Mart, HUM News, Verna (Feature Film), Parwaaz Hai Junoon (Feature Film), Udaari (Drama), Bridal Couture Week (Fashion Show), HUM Awards (Awards Show), HUM Style Awards• Leading a team of social media strategists to attain the company's digital media objectives. o Increased digital footprint of HUM TV up to 40% through social media platforms during the year 2017.… Show more • Build social media strategies for versatile brands: o HUM TV, Masala TV, HUM Mart, HUM News, Verna (Feature Film), Parwaaz Hai Junoon (Feature Film), Udaari (Drama), Bridal Couture Week (Fashion Show), HUM Awards (Awards Show), HUM Style Awards• Leading a team of social media strategists to attain the company's digital media objectives. o Increased digital footprint of HUM TV up to 40% through social media platforms during the year 2017. o Increased digital footprint of Masala TV up to 70% through social media platforms during the year 2017.• Plan and run social media ad campaigns on Google (YouTube) & Facebook for special projects like: o Films: Parwaaz Hai Junoon, Verna, Yalghaar, and Chupan Chupai o Current Affair Magazine: Newsline o E-Commerce: HUM Mart o News: HUM News o Entertainment: HUM Awards, HUM Style Awards Show less

Karachi, Pakistan

Produce and maintain content for clients' official blogs and websiteTo optimize and execute social media strategy to achieve clients' objectivesProviding research support, utilizing tools like Social Media Insights and Keyword Planner

Karachi

To overlook a team of designer, sales representative, digital marketers, and writersResponsible for planning and executing different research writing projects as per our clients’requirementsPlan business development tactics, including but not limited to email marketing, contentmarketing and cold calls

Karachi

To research and develop content for clients, websites, brands and SEO teamsResearch and develop reports to recommend ways to reduce refunds and charge-backTranslation projects for policy documents

Karachi

To research and develop content for clients, websites, brands and SEO teamsResearch and develop reports to recommend ways to reduce refunds and charge-backTranslation projects for policy documents

Karachi

Writing SEO friendly articles, product reviews, and keyword extraction

Karachi

Responsible for managing delivery to more than 10 shops within the city and other bookshopsResponsible for managing inventory and billing through a customized inventory software