•Manage marketing planning, research, and ROI analysis of product launches for all business segments.•Develop creative marketing campaigns for different products and business segments. •Collaborate with product and branding team to create differentiated in-store experiences through unique branding and collateral opportunities.•Manage and update production cycles for different product materials on a monthly, quarterly, or annual basis.•Ensure brand and marketing consistency of the different products across all branches nationwide.•Increase market penetration by coordinating and supporting sales teams on road shows and market activations.•Participate in customer visits to gain extensive understanding of customer requirements for new product specifications and/or existing product changes.•Quarterly organization of focus sessions with customers to understand product needs.

Established clear objectives and goals for each event, drove execution toward goals andmeasured and monitored results to track impact.Built and implemented cost reduction strategies and industry best practices, reduced eventexpenses and streamlined planning and delivery.Developed and maintained year-round calendar of events, raised brand awareness and droveorganic engagement with consumers and partners.Managed administrative logistics of events planning, event booking and event promotions.Generated client retention by accurately organizing and executing campaign trade shows, marketstorms and events.

Responsible for providing financial solutions to Priority customers and ensuring value addedservices.Increased liabilities size of relationship via balances in accounts of existing customers andenhancing customer profitability by capturing larger share of wallet.Deepened existing relationships by cross selling of Bank's products and Services/ third partyinvestment products.Increased customer engagement through other non-investment products like Remittances,Loans, etc. to new and existing customers.Ensured that customers are sufficiently educated/ leveraged on best financial solutions.New to Bank (NTB) customer acquisition, existing to Bank (ETB) termed deposit drive