Saad Alam Email & Phone Number

Purchase, Ny, Us

Responsible for driving Mastercard share growth, influence, and revenue by creating and collaboratively selling scalable needs-based solutions to new and existing customers. Remit includes financial institutions, co-brand partnerships, and de-novo digital banks.

Purchase, Ny, Us

Responsible for driving Mastercard share growth, influence, and revenue by creating and collaboratively selling scalable needs-based solutions to new and existing customers leveraging a cross-functional model. Armed with a broad understanding of Mastercard Product, Innovation, Services and Marketing strategies, bringing Mastercard's capabilities and vision to life for the US Regional Bank and Business Development segments, which includes financial institutions, co-brand partnerships, and de novo digital banks.Co-lead the orchestration of client pitch meetings, including identifying client needs and presenting relevant solutions to solve the needs in coordination with Product, Innovation, Services and Marketing teams.Provide informal “voice of the customer” input to inform internal Product, Innovation, Services and Marketing stakeholders.

Purchase, Ny, Us

Lead US Product Marketing for breadth of digital payments solutions and cyber and intelligence solutions including development of product marketing strategy, core product messaging, sales enablement, and partner enablement. Partner closely with Product Management and Communications to deliver on business objectives.Lead the product marketing strategy for key digital payments and cyber and intelligence solutions including Mastercard Send, Mastercard Click to Pay, Mastercard Token Connect, Mastercard Identity Check, NuDetect, RiskRecon and more.Develop the internal and external narratives around Mastercard’s solutions and credibility beyond payments including Cybersecurity Solutions and Digital Experiences to spread awareness and education of Mastercard’s services capabilities.Design and manage demand generation campaigns and execute with engaging thought leadership content, web landing pages, and marketing automation to help drive sales engagement with new prospects and existing customers.

Norwalk, Connecticut, Us

Responsible for the overall strategic direction of the Partner Program at Datto and for the day to day advocacy of the Datto Partner community. Including the day to day partner enablement resources and tools, consulting with partners on marketing needs and efforts, and partner co-marketing efforts with Datto.Led the scoping, product design, implementation, and launch of Datto’s first ever partner marketing portal for resellers (MarketNow), enabling partner resellers to launch, track, and measure their own marketing campaigns. Onboarded nearly 2000 partners within the first month of launch. Designed long-term product objectives and roadmap for internal and customer adoption for MarketNow.Produced partner enablement materials including customizable content and “campaigns in a box” to help fuel reseller marketing efforts.

Norwalk, Connecticut, Us

Responsible for the overall product marketing efforts for the business continuity hardware line of Datto products and services including messaging, content ideation, and sales enablement resources for the flagship SIRIS product.Managed the sales enablement efforts and resources to provide the sales teams and partner community with resources required to effectively sell the Datto line of products. From product brochures, price sheets, and customizable collateral, to sell sheets, and ebooks.Primary facilitator between Product Management and Marketing, and a prime advocate for the Sales team.Responsible for competitive intelligence including competitive overview presentation, battlecards, and education for the Sales reps in an industry that is constantly evolving and breaking new ground.Content ideation to create awareness around the concept of business continuity to new end users, and IT professionals including contributing to and writing ebooks, and blog posts. Introduced new end user webinar format co-hosted with third party to bring added credibility to the Datto message.

Stamford, Ct, Us

Responsible for global resources and tools for the Mail Creation product line, which encompassed over 20 different products of differing technologies.Project managed the sales enablement material launches for multiple product lines over a varying geography.Worked collaboratively with 5 geographic regions to ensure proper branding, consistency in messaging, and translation (as well as localization) across product content.Within Marketing, led the efforts to develop a comprehensive demand generation waterfall, nurture campaigns based on specific targets, and nurture campaign content. Collaborating with Demand Generation, Creative Services, Marketing Research, and Product Management to successfully implement all of these initiatives.

Stamford, Ct, Us

Responsible for day to day management of operations and strategic priorities for the Chief Marketing Officer including participating in staff meetings, facilitating completion of key projects, and managing client outreach opportunities.Facilitated the creation of a brand new global marketing and communications organization composed of 8 highly specialized disciplines and 300+ employees from across 15+ geographies.Contributed to key strategic priorities, including marketing and communications strategy development, budget setting, branding initiatives, and culture change.Collaborated with sales to support activities directed at growing the business through client outreach to key accounts across different business segments.Designed, managed, and successfully executed first ever global marketing and communications team meeting consisting of 300+ employees, executive leadership team, and guest speakers on budget.

Stamford, Ct, Us

Drove product awareness, lead generation and go-to-market messaging for two separate lines of business: Global Ecommerce and Presort Services. Accomplish this by designing and executing strategic marketing campaigns as well as developing and managing marketing budgets for said lines of businesses, while closely monitoring ROI of activities.Drove lead generation and product awareness through integrated marketing campaigns including content and email marketing, web/media marketing, tradeshows, and advertising. Produce high-value sales and marketing collateral from concept to delivery including white papers, case studies, brochures, and video.Designed marketing campaigns that resulted in sales leads and an ROI of 400% in one year in declining mailing services industry in addition to generating new opportunities through awareness campaigns for Presort business through new channel advertising and partnerships. Increased awareness of Global Ecommerce solution through social media and web marketing, increasing site traffic by 66% in 3 months.Collaborated with cross-functional Sales, Marketing and IT teams to develop marketing automation nurture streams utilizing Silverpop and Salesforce.com.

Stamford, Ct, Us

Drove revenue and growth by creating, messaging, and strategically distributing sales collateral including marketing programs, product guides, presentations, and web-based communications to sales organization. This included assuming responsibility for ensuring consistency and clarity across all communications to field sales and service organizations.Collaborated with 15+ marketing managers and executives to transform complex marketing programs and product information into clear and concise marketing messages.Project managed communications of product launches based on target audience (presentations, guides, intranet). Coordinated with different business units and vendors to ensure timely collateral preparation and distribution to drive overall revenue and growth.Increased monthly sales collateral approval ratings by 36% percentage points in 1 year.

Stamford, Ct, Us

Master Of Business Administration (M.B.A.), Strategy

Bachelor'S Degree, Business Administration - Marketing