Saadi Ghouse Email & Phone Number

Federal Territory Of Kuala Lumpur, Malaysia

As the Activation Hub Lead, I oversee a dynamic team of over 30 professionals dedicated to managing digital activations across SEA and APAC markets. Our hub specializes in performance, programmatic, and first-party data initiatives, serving major clients such as PepsiCo and Visa.- Oversee key mandates i.e. Performance, Programmatic, and First-party Data initiatives across SEA and APAC markets.- Drive operational excellence within the Activation Hub around key mandates as the… Show more As the Activation Hub Lead, I oversee a dynamic team of over 30 professionals dedicated to managing digital activations across SEA and APAC markets. Our hub specializes in performance, programmatic, and first-party data initiatives, serving major clients such as PepsiCo and Visa.- Oversee key mandates i.e. Performance, Programmatic, and First-party Data initiatives across SEA and APAC markets.- Drive operational excellence within the Activation Hub around key mandates as the Centre of Excellence. Show less

Distinguished Director of Digital Transformation with 10+ years of experience leading digital transformation efforts at the largest media agency group in Pakistan.- Proven track record of delivering exceptional results, including the successful setup of a remote resource hub for digital media, creative, and tech solutions across regional markets.- Achieved 10% increase in efficiency, creating a robust pipeline of resources across Social, Search, Programmatic, Hybrid Performance,… Show more Distinguished Director of Digital Transformation with 10+ years of experience leading digital transformation efforts at the largest media agency group in Pakistan.- Proven track record of delivering exceptional results, including the successful setup of a remote resource hub for digital media, creative, and tech solutions across regional markets.- Achieved 10% increase in efficiency, creating a robust pipeline of resources across Social, Search, Programmatic, Hybrid Performance, and Creative Solutions by overhauling the structure across portfolio agencies.- Successfully launched ZEAL academy focused on enabling young talent in the field of digital marketing.- Set up Creator's Academy in collaboration with OTS to train young talent focused on creative skills.- Consistently exceeded revenue targets over the past 3 years, delivering results at 1.4x~2.5x.A skilled leader with a talent for driving growth, monitoring industry trends, and implementing data-driven solutions to achieve business objectives. Show less

Karachi

Led digital initiatives and alternate revenue streams as the Associate Business Director, steering the agency towards digital transformation across client portfolios via programmatic activation.- Led the development and implementation of a comprehensive digital transformation strategy across the agency portfolio, resulting in increased efficiency, better collaboration, and streamlined workflows. Limiting employee turnover to less than 15% down from 30% last year.- Spearheaded… Show more Led digital initiatives and alternate revenue streams as the Associate Business Director, steering the agency towards digital transformation across client portfolios via programmatic activation.- Led the development and implementation of a comprehensive digital transformation strategy across the agency portfolio, resulting in increased efficiency, better collaboration, and streamlined workflows. Limiting employee turnover to less than 15% down from 30% last year.- Spearheaded multiple initiatives focused on programmatic advertising, driving significant revenue growth and improved targeting for clients through data-driven approaches. Deploying 3 buying methodologies to promote programmatic buying across Display, Video and Social leading to a 40%~50% adoption within 12 months. Delivering up to 40% efficiency to clients and Contributing more than 60% to new revenue streams mandate.- Locked deals with leading publishers across the market to ensure up to 15% value addition against client investments. - Led the activation of data across agency operations, driving better insights and improved performance for clients and creating a one-of-a-kind, largest 2nd party data hub with more than 15 data partners and a combined data pool of 20 million profiles across different audience segments. Show less

Pakistan

Led Communications Planning across Mondelez Portfolio as the Account Director, working with a team of 9 extremely talented professionals managing 360 media solutions across conventional, digital & OOH.- Managed a high-performing team; motivated, efficient, and consistently delivering high-quality work. Increased media productivity by 9% and staff retention rates by 15%.- Developed and executed innovative award-winning media campaigns delivering significant results for the brands… Show more Led Communications Planning across Mondelez Portfolio as the Account Director, working with a team of 9 extremely talented professionals managing 360 media solutions across conventional, digital & OOH.- Managed a high-performing team; motivated, efficient, and consistently delivering high-quality work. Increased media productivity by 9% and staff retention rates by 15%.- Developed and executed innovative award-winning media campaigns delivering significant results for the brands through unique partnerships, and successful media placements that generate high engagement and ROI for the client. Resulting in a sustained 90%+ score on client satisfaction surveys on yearly review cycles for the last 3 years.- Successfully landed and retained major client accounts: adding more than PKR 500 million to the business backed by new wins. Show less

Pakistan

Managed Strategic Media Buying & Planning for a diverse portfolio of International and Local clients operating out of Pakistan & Myanmar.- I've had the privilege of leading a diverse and prestigious client portfolio that includes Mondelez International, Coca-Cola, Proctor & Gamble, Telenor Myanmar, and many others. It's been a challenging and rewarding experience to manage multiple accounts across different markets, but I'm proud of the positive client feedback, increased revenue, and… Show more Managed Strategic Media Buying & Planning for a diverse portfolio of International and Local clients operating out of Pakistan & Myanmar.- I've had the privilege of leading a diverse and prestigious client portfolio that includes Mondelez International, Coca-Cola, Proctor & Gamble, Telenor Myanmar, and many others. It's been a challenging and rewarding experience to manage multiple accounts across different markets, but I'm proud of the positive client feedback, increased revenue, and successful campaigns we've achieved.- As the leader of a multi-million-dollar digital portfolio consisting of five digital planners, buyers, and traffickers, I've been responsible for creating and implementing successful digital marketing strategies. From paid marketing to performance marketing and app marketing, my team and I have optimized campaigns and achieved high ROI for our clients.- One of my proudest achievements has been delivering award-winning campaigns for Mondelez International over the past three years. It's been a real privilege to work with such a great client and I'm thrilled that our efforts have been recognized with industry awards, positive feedback from the client, and high levels of engagement and ROI.I also had the opportunity to onboard Coca-Cola for a digital marketing assignment in 2018, which included setting up a digital team for the northern division. This effort later facilitated new business acquisitions for the region and helped establish my expertise in the industry. Show less

Karachi

Karachi

Pakistan

Karachi

Bachelor'S Of Economics, Economics & Finance

Bachelor'S Degree, Economics/Finance

International Exchange