I am a seasoned digital marketing professional with over 10 years of experience, known for leading and contributing to some of the most impactful initiatives in the digital realm. As the Activation Hub Lead, I manage a team of 30+ resources dedicated to activating Performance, Programmatic, and Data Implementation across SEA and APAC markets.Previously, I set up a Performance Marketing Hub, PGD PK, which offered resource augmentation solutions to markets across EMEA. I grew the team to over 100 media, creative, and tech resources in the first year of operations. I led the Digital Mandate for Publicis PK and worked on numerous capacity, capability, and transformation projects, enabling the agency to become number one in the market.In the past, I have led digital mandates across portfolios including Mondelez, KIA Motors, Coca-Cola, and PepsiCo, showcasing my ability to address diverse client needs with sustainable solutions. Known for my strategic thinking and innovative solutions, I am an invaluable asset to any project.
Listed skills include Digital Media, Digital Marketing, Digital Strategy, Social Media Marketing, and 14 others.