Tom Harper Email & Phone Number

New York, New York, United States

• Partnered with companies including Verizon Wireless, Blue Shield, Sanofi, CityMD and Piedmont Healthcare to implement consumer growth and retention strategies focused on omni-channel journey mapping.
• Consult with executive leadership teams within client organizations to align on strategic marketing visions, define annual KPI’s and develop marketing plans that achieve goals.
• Collaborate with data and analytic teams to develop executive level result readouts, analyses, test and learn roadmaps and optimization recommendations.
• Manage, mentor, and develop a team of over 30 marketers who are responsible for driving client satisfaction and business growth through campaign execution.
• Delegate assignments to staff and monitor the performance and output of teams across Creative, Technology, Data & Analytics, Strategy and Project Management.
• Oversee marketing budgets totaling $34M+ in agency feesKey Achievement:

Greater New York City Area

New York, New York, United States

• Led the Consumer Growth and Lifecycle CRM strategy and execution for Verizon Wireless and Fios, overseeing ~$16M in agency fees and a production budget of $60M+.
• Developed quarterly and annual marketing plans, test and learn agendas and annual sales forecasts for both new and existing customers.
• Oversaw the development and implementation of custom CRM segments to drive growth for core product offerings, including:­ Unlimited Data, resulting in a 20% higher take overall and 65% higher top tier 5G unlimited.
• Developed the strategy and oversaw the implementation of new acquisition and customer retargeting programs that exceeded revenue goals by 1400%.
• Revamped the customer onboarding process by reducing communication touches and delivering more personalized and relevant content, resulting in a 20% decrease in calls to care.
• Managed a team of over 60 marketers and was responsible for the growth and development of 12 direct reports, of which 8 received promotions/salary increases in the last year. Key Achievement:

New York, NY

- Manage cross functional team of over 30 people included account, strategy, data/analytics and creative.- Develop the annual and quarterly planning and strategy for Verizon Wirleess Consumer Acquisition Direct Response focusing on cross channel integration- Identify new technologies/opportunities to drive campaign optimization and personalization

Collaborate with cross-functional agency teams from analytics, marketing and creative to outline segmentation frameworks for acquisition, win back and retention programs and advise on direct mail testing strategies.Proactively initiate discussions with senior management and clients to present and review budgets, timelines, creative briefs and campaign.

Consistently delivered successful online marketing campaigns by overseeing a team of 10 members and partnering with clients to craft documents that framed key strategies and creative challenges.Exceeded forecasted agency revenues by $300K in a declining economy by efficiently managing client budgets and internal agency resources.Successfully partnered with.

Received 2007 Unsung Hero Award for successfully managing a national consolidation of all Verizon Wireless B2B retail advertising awarded to Hill Holliday.Supervised and trained two Assistant Account Executives while overseeing the execution of all N.E.A. B2B direct mail and national B2B retail advertising campaigns, project timelines and client.

Successfully maintained communication between DHL brand and direct teams to ensure integration of key marketing strategies resulting in impactful, consistent tactics.Effectively analyzed weekly interactive banner results and provided creative rotation recommendations resulting in a 20% increase in campaign traffic in three months.Managed and executed all.

Account lead responsible for interactive and print tactics from conception to completion, including demand generation e-mail, viral marketing, local and national print and direct mail.Analyzed campaign results in order to optimize tactic performance that lead to an e-mail campaign redesign, which delivered a 400% increase in click through rates and a 25%.

Successfully managed a co-marketing program with Intel resulting in $15 million of advertising reimbursement.Selected for the Account Management Training Program, an intensive 4 month course culminating in the development and pitch of an integrated marketing campaign for a pro-bono client.Account lead responsible for all local and national newspaper.

Trained and managed 15 interns providing them with hands on experience in marketingImplemented and managed grassroots promotional activities in 30 cities nationwide.Presented in over 150 public speaking engagements.

Ma, Integrated Marketing Communications

Bachelor Of Science, Advertising & Public Relations